Nina Michaelidou

Best Publications

• Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands

  Nina Michaelidou;Nikoletta Theofania Siamagka;George Christodoulides

  1602
  Citations

• The role of health consciousness, food safety concern and ethical identity on attitudes and intentions towards organic food

  Nina Michaelidou;Louise M. Hassan

  1322
  Citations

• Determinants of social media adoption by B2B organizations

  Nikoletta Theofania Siamagka;George Christodoulides;Nina Michaelidou;Aikaterini C. Valvi

  470
  Citations

• Emotions, store-environmental cues, store-choice criteria, and marketing outcomes.

  Gianfranco Walsh;Edward Shiu;Louise M. Hassan;Nina Michaelidou

  351
  Citations

• Measuring perceived brand luxury: An evaluation of the BLI scale

  George Christodoulides;Nina Michaelidou;Ching Hsing Li

  315
  Citations

• Consumer Involvement: A New Perspective

  Nina Michaelidou;Sally Dibb

  289
  Citations

• Product involvement: an application in clothing

  Nina Michaelidou;Sally Dibb

  278
  Citations

• Shopping motives as antecedents of e-satisfaction and e-loyalty

  George Christodoulides;Nina Michaelidou

  262
  Citations

• Cross-National Differences in E-WOM Influence

  George Christodoulides;Nina Michaelidou;Evmorfia Argyriou

  241
  Citations

• Modeling the factors affecting rural consumers' purchase of organic and free-range produce: a case study of consumers' from the Island of Arran in Scotland, UK.

  Nina Michaelidou;Louise M. Hassan

  217
  Citations

• Marketing research on Mobile apps: past, present and future.

  Lara Stocchi;Naser Pourazad;Nina Michaelidou;Arry Tanusondjaja

  207
  Citations

• Do Marketers Use Visual Representations of Destinations That Tourists Value? Comparing Visitors’ Image of a Destination with Marketer-Controlled Images Online

  Nina Michaelidou;Nikoletta Theofania Siamagka;Caroline Moraes;Milena Micevski

  170
  Citations

• Using email questionnaires for research: Good practice in tackling non-response

  Nina Michaelidou;Sally Dibb

  146
  Citations

• Antecedents of attitude and intention towards counterfeit symbolic and experiential products

  Nina Michaelidou;George Christodoulides

  110
  Citations

• Drivers and outcomes of branded mobile app usage intention

  Lara Stocchi;Nina Michaelidou;Milena Micevski

  97
  Citations

• An evaluation of nonprofit brand image: towards a better conceptualization and measurement

  Nina Michaelidou;Milena Micevski;John W. Cadogan

  97
  Citations

• The rules of engagement: How to motivate consumers to engage with branded mobile apps

  Lara Stocchi;Nina Michaelidou;Naser Pourazad;Milena Micevski

  69
  Citations

• Determinants of healthy eating: a cross‐national study on motives and barriers

  Nina Michaelidou;George Christodoulides;Katerina Torova

  44
  Citations

• Ultra-high-net-worth individuals: self-presentation and luxury consumption on Instagram

  Nina Michaelidou;George Christodoulides;Caterina Presi

  42
  Citations

• A typology of internet users based on comparative affective states: evidence from eight countries

  George Christodoulides;Nina Michaelidou;Nikoletta Theofania Siamagka

  35
  Citations