David A. Aaker is affiliated with the University of California, Berkeley in the United States. Their research spans the main field of Business, Management and Accounting, with a focus on several subfields including Strategy and Management, Experimental and Cognitive Psychology, Management of Technology and Innovation, Marketing, and Global and Planetary Change.
Their recent publications cover a range of topics related to branding, business strategy, and consumer behavior. Notable papers include:
Their frequent coauthors reflect collaboration across multiple research directions and include Diana Fayvishenko, Trudy Ambler, Simón Anholt, Sarah Davis, and Vladimir N. Domnin.
David A. Aaker's work appears in various academic venues, such as:
Key topics explored in their research comprise:
The combination of these topics and research fields indicates a focus on how branding interacts with business innovation, leadership, and consumer psychology. Their publications reveal an interest in the strategic elements of branding alongside broader managerial and organizational themes.
David A. Aaker
David A. Aaker
David A. Aaker
David Aaker;V. Kumar;George S. Day;David Luck
David A. Aaker;Kevin Lane Keller
David A. Aaker
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Kevin Lane Keller;David A. Aaker
David A. Aaker
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David A. Aaker
David A. Aaker;Robert Jacobson
David A. Aaker
David A. Aaker
David A. Aaker;Geoffrey Keppel
David A. Aaker;Alexander L. Biel
David A. Aaker;Erich Joachimsthaler
David A. Aaker;Douglas M. Stayman;Michael R. Hagerty
David A. Aaker;Briance Mascarenhas
Daniel C. Smith;David A. Aaker
David A. Aaker;J.Gary Shansby
V. Kumar;David A. Aaker;George S. Day
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