World's Best Scientists 2026 revealed!
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Business and Management
USA
2026

D-Index & Metrics

Business and Management

D-Index
77
Citations
100836
World Ranking
178
National Ranking
88

David A. Aaker publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where David A. Aaker sits on this spectrum.

35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 116 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientists 435 publications: 1 scientists 436+ publications: 100 scientists
35 publications 436+

This scientist: 239 publications — 84th percentile

84% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

David A. Aaker D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where David A. Aaker sits on this spectrum.

30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 68 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 77 D-Index — 94th percentile

94% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

Research.com Recognitions

  • 2026 - Research.com Business and Management in United States Leader Award

Overview

David A. Aaker is affiliated with the University of California, Berkeley in the United States. Their research spans the main field of Business, Management and Accounting, with a focus on several subfields including Strategy and Management, Experimental and Cognitive Psychology, Management of Technology and Innovation, Marketing, and Global and Planetary Change.

Their recent publications cover a range of topics related to branding, business strategy, and consumer behavior. Notable papers include:

  • Branding: too often overlooked in disruptive innovation and social purpose arenas (2023), Journal of Brand Management
  • Winning against a dominant brand (2020), Journal of Brand Strategy
  • STRATEGIC BRAND MANAGEMENT: CONCEPTUAL BASIS (2020), CHERKASY UNIVERSITY BULLETIN ECONOMICS SCIENCES
  • The 5Bs of Modern Branding (2025), Management and Business Review

Their frequent coauthors reflect collaboration across multiple research directions and include Diana Fayvishenko, Trudy Ambler, Simón Anholt, Sarah Davis, and Vladimir N. Domnin.

David A. Aaker's work appears in various academic venues, such as:

  • Journal of Brand Management
  • Journal of Brand Strategy
  • CHERKASY UNIVERSITY BULLETIN ECONOMICS SCIENCES
  • Management and Business Review

Key topics explored in their research comprise:

  • Creativity in Education and Neuroscience
  • Entrepreneurship Studies and Influences
  • Organizational Leadership and Management Strategies
  • Consumer Behavior in Brand Consumption and Identification
  • Diverse Scientific Research in Ukraine
  • Business Strategy and Innovation

The combination of these topics and research fields indicates a focus on how branding interacts with business innovation, leadership, and consumer psychology. Their publications reveal an interest in the strategic elements of branding alongside broader managerial and organizational themes.

Best Publications

  • Managing Brand Equity

    David A. Aaker

  • Building Strong Brands

    David A. Aaker

  • MEASURING BRAND EQUITY ACROSS PRODUCTS AND MARKETS

    David A. Aaker

  • Marketing Research

    David Aaker;V. Kumar;George S. Day;David Luck

  • Consumer Evaluations of Brand Extensions

    David A. Aaker;Kevin Lane Keller

  • Strategic Market Management

    David A. Aaker

  • Managing brand equity : capitalizing on the value of a brand name.

    Unknown

  • The effects of sequential introduction of brand extensions

    Kevin Lane Keller;David A. Aaker

  • The Value of Brand Equity

    David A. Aaker

  • Consumer Evaluations of Brand Extensions

    Unknown

  • Managing Assets and Skills: The Key To a Sustainable Competitive Advantage

    David A. Aaker

  • The Financial Information Content of Perceived Quality

    David A. Aaker;Robert Jacobson

  • Leveraging the Corporate Brand

    David A. Aaker

  • Brand Portfolio Strategy

    David A. Aaker

  • Design and Analysis: A Researcher's Handbook

    David A. Aaker;Geoffrey Keppel

  • Brand Equity & Advertising: Advertising's Role in Building Strong Brands

    David A. Aaker;Alexander L. Biel

  • The Brand Relationship Spectrum: The Key to the Brand Architecture Challenge

    David A. Aaker;Erich Joachimsthaler

  • Warmth in Advertising: Measurement, Impact, and Sequence Effects

    David A. Aaker;Douglas M. Stayman;Michael R. Hagerty

  • THE NEED FOR STRATEGIC FLEXIBILITY

    David A. Aaker;Briance Mascarenhas

  • Managing Brand Equity: Capitalizing on the Value of a Brand Name

    Daniel C. Smith;David A. Aaker

  • Positioning your product

    David A. Aaker;J.Gary Shansby

  • Essentials of Marketing Research

    V. Kumar;David A. Aaker;George S. Day

Frequent Co-Authors

George S. Day
George S. Day University of Pennsylvania
Kevin Lane Keller
Kevin Lane Keller Dartmouth College
Richard P. Bagozzi
Richard P. Bagozzi University of Michigan–Ann Arbor
Jennifer Aaker
Jennifer Aaker Stanford University
Mary Jo Hatch
Mary Jo Hatch University of Virginia
Majken Schultz
Majken Schultz Copenhagen Business School
Mark Bergen
Mark Bergen University of Minnesota
Deborah J. MacInnis
Deborah J. MacInnis University of Southern California
Gavan J. Fitzsimons
Gavan J. Fitzsimons Duke University
Robert V. Kozinets
Robert V. Kozinets University of Southern California

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