What is he best known for?
The fields of study he is best known for:
- Marketing
- Advertising
- Finance
His main research concerns Marketing, Advertising, Brand equity, Brand awareness and Brand extension.
His work on Competitor analysis, Product and Marketing research as part of general Marketing study is frequently linked to Segmentation, bridging the gap between disciplines.
His work focuses on many connections between Advertising and other disciplines, such as Value, that overlap with his field of interest in Earnings.
As part of his studies on Brand equity, he frequently links adjacent subjects like Perceived quality.
His research integrates issues of Brand association, Loyalty, Brand management and Set in his study of Brand awareness.
His Brand extension research integrates issues from Brand valuation and Corporate branding.
His most cited work include:
- Building Strong Brands (3777 citations)
- Marketing Research (3747 citations)
- Managing Brand Equity (3293 citations)
What are the main themes of his work throughout his whole career to date?
David A. Aaker mainly focuses on Marketing, Advertising, Brand equity, Brand management and Brand extension.
His work on Marketing deals in particular with Brand awareness, Marketing management, Marketing research, Marketing strategy and Competitor analysis.
Advertising is represented through his Brand architecture and Television advertising research.
He regularly links together related areas like Value in his Brand equity studies.
He mostly deals with Corporate branding in his studies of Brand management.
Brand alliances is the focus of his Brand extension research.
He most often published in these fields:
- Marketing (41.10%)
- Advertising (34.25%)
- Brand equity (19.86%)
What were the highlights of his more recent work (between 2010-2016)?
- Advertising (34.25%)
- Brand equity (19.86%)
- Marketing (41.10%)
In recent papers he was focusing on the following fields of study:
David A. Aaker focuses on Advertising, Brand equity, Marketing, Social psychology and Signature.
Many of his research projects under Advertising are closely connected to Chevron and Charisma with Chevron and Charisma, tying the diverse disciplines of science together.
David A. Aaker interconnects Competition, Brand awareness, Brand preference, Strategic planning and Competitor analysis in the investigation of issues within Brand management.
He works on Brand equity which deals in particular with Brand extension.
David A. Aaker studies Marketing strategy which is a part of Marketing.
His work on Feeling as part of his general Social psychology study is frequently connected to Personality component, thereby bridging the divide between different branches of science.
Between 2010 and 2016, his most popular works were:
- Converting Image Into Equity (126 citations)
- The Brand Personality Component of Brand Goodwill: Some Antecedents and Consequences (120 citations)
- Advertising, Perceived Quality, and Brand Image (41 citations)
In his most recent research, the most cited papers focused on:
- Marketing
- Finance
- Advertising
The scientist’s investigation covers issues in Advertising, Brand equity, Financial economics, Equity and Goodwill.
His Advertising study incorporates themes from Asset and Perceived quality.
Brand equity is the subject of his research, which falls under Marketing.
As part of his studies on Goodwill, David A. Aaker often connects relevant areas like Social psychology.
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