Kirk L. Wakefield is affiliated with Baylor University in the United States and conducts research primarily within the fields of Social Sciences and Business, Management and Accounting. Their work spans several subfields such as Marketing, Sociology and Political Science, Gender Studies, Social Psychology, and Communication.
Wakefield's research focuses on areas including Consumer Behavior in Brand Consumption and Identification, Media, Gender, and Advertising, Social and Intergroup Psychology, Digital Marketing and Social Media, Social Media and Politics, Opinion Dynamics and Social Influence, and Sports, Gender, and Society.
Frequent co-authors collaborating with Wakefield include Lane Wakefield, Kevin Lane Keller, Robin L. Wakefield, Anne Rivers, and Priya Raghubir.
The scientist has contributed to various publication venues, including:
Representative papers by Kirk L. Wakefield include:
Kirk L. Wakefield;Julie Baker
Kirk L. Wakefield;Jeffrey G. Blodgett
Kirk L. Wakefield;Jeffrey G. Blodgett
Robert J. Fisher;Kirk Wakefield
Kirk L. Wakefield;Jeffrey G. Blodgett
Kirk L. Wakefield;Hugh J. Sloan
Liz C. Wang;Julie Baker;Judy A. Wagner;Kirk Wakefield
Jeffrey G. Blodgett;Kirk L. Wakefield;James H. Barnes
Kirk L Wakefield;J.Jeffrey Inman
Kirk L. Wakefield;Jeffrey G. Blodgett;Hugh J. Sloan
Kirk L. Wakefield;James H. Barnes
Kirk L. Wakefield
Julie Baker;Kirk L. Wakefield
Karen M. Stilley;J. Jeffrey Inman;Kirk L. Wakefield
Kirk L. Wakefield;Daniel L. Wann
Kirk L. Wakefield;Karen Becker-Olsen;T. Bettina Cornwell
Kirk L. Wakefield;J.Jeffrey Inman
William A. Weeks;Terry W. Loe;Lawrence B. Chonko;Kirk Wakefield
Karen M . Stilley;J. Jeffrey Inman;Kirk L . Wakefield
Gita Venkataramani Johar;Michel Tuan Pham;Kirk L. Wakefield
Robin L Wakefield;Kirk L Wakefield;Julie Baker;Liz C Wang
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