Cornelia Droge mostly deals with Marketing, Industrial organization, Process management, Flexibility and New product development. Her research on Marketing frequently connects to adjacent areas such as Empirical research. Her Empirical research study combines topics in areas such as Interaction, Main effect, Economic rent and Dynamic capabilities.
Her Industrial organization research integrates issues from Supply chain and Market share. Her Process management research incorporates elements of Process, Operations management and Strategic planning. Cornelia Droge interconnects Market intelligence, Structural equation modeling and Proactivity in the investigation of issues within New product development.
Her primary areas of investigation include Marketing, Industrial organization, New product development, Supply chain and Process management. Her studies deal with areas such as Empirical research and Affect as well as Marketing. The concepts of her Industrial organization study are interwoven with issues in Market share and Supplier relationship management.
Her New product development study integrates concerns from other disciplines, such as Competitor analysis and Moderation. Her work on Supply chain management is typically connected to Financial performance as part of general Supply chain study, connecting several disciplines of science. Her Process management research is multidisciplinary, incorporating perspectives in LISREL and Operations management.
The scientist’s investigation covers issues in Marketing, New product development, Industrial organization, Supply chain and Product innovation. Cornelia Droge usually deals with Marketing and limits it to topics linked to Moderation and Microeconomics. As part of the same scientific family, Cornelia Droge usually focuses on New product development, concentrating on Process and intersecting with Knowledge management.
Cornelia Droge has researched Industrial organization in several fields, including Outsourcing, Offshore outsourcing, Offshoring and Transaction cost, Asset specificity. Her study in the fields of Supply chain management under the domain of Supply chain overlaps with other disciplines such as Information sharing, Social equality, Distribution management system and Work. Her research in Product innovation intersects with topics in Quality, Tacit knowledge, Affect, Supplier relationship management and Customer orientation.
Her scientific interests lie mostly in Marketing, New product development, Modularity, Process and Modular design. The study incorporates disciplines such as Competition and Industrial organization in addition to Marketing. Industrial organization is closely attributed to Competitive advantage in her research.
Her New product development study incorporates themes from Product category, Advertising and Early adopter. Her Process research is multidisciplinary, relying on both Supply chain integration and Knowledge management. Her Supply chain study combines topics in areas such as Business process and Business model.
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The effects of an integrative supply chain strategy on customer service and financial performance: an analysis of direct versus indirect relationships
Shawnee K Vickery;Jayanth Jayaram;Cornelia Droge;Roger Calantone.
Journal of Operations Management (2003)
Psychological and Traditional Determinants of Structure.
Danny Miller;Cornelia Droge.
Administrative Science Quarterly (1986)
Marketing and technology resource complementarity : An analysis of their Interaction Effect in two environmental contexts
Michael Song;Cornelia Droge;Sangphet Hanvanich;Roger Calantone.
Strategic Management Journal (2005)
Supply Chain Flexibility: An Empirical Study
Shaw nee Vickery;Roger Calantone;Cornelia Droge.
Journal of Supply Chain Management (1999)
Service quality, trust, specific asset investment, and expertise: Direct and indirect effects in a satisfaction-loyalty framework
Jyh Shen Chiou;Cornelia Droge.
Journal of the Academy of Marketing Science (2006)
The Effects of Environmental Turbulence on New Product Development Strategy Planning
Roger Calantone;Rosanna Garcia;Cornelia Dröge.
Journal of Product Innovation Management (2003)
The effects of internal versus external integration practices on time-based performance and overall firm performance
Cornelia Droge;Jayanth Jayaram;Shawnee K. Vickery.
Journal of Operations Management (2004)
Production Competence and Business Strategy: Do They Affect Business Performance?
Shawnee K. Vickery;Cornelia Droge;Robert E. Markland.
Decision Sciences (1993)
Collaborating for new product development: Selecting the partner with maximum potential to create value
Zeynep Emden;Roger J. Calantone;Cornelia Droge.
Journal of Product Innovation Management (2006)
Entrepreneurial Orientation versus Small Business Orientation: What Are Their Relationships to Firm Performance?
Rodney Runyan;Cornelia Droge;Jane Swinney.
Journal of Small Business Management (2008)
Profile was last updated on December 6th, 2021.
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