World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
60
Citations
28154
World Ranking
523
National Ranking
233

Eitan Muller publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Eitan Muller sits on this spectrum.

35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 116 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientists 435 publications: 1 scientists 436+ publications: 100 scientists
35 publications 436+

This scientist: 140 publications — 52nd percentile

52% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

Eitan Muller D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Eitan Muller sits on this spectrum.

30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 68 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 60 D-Index — 83rd percentile

83% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

Research.com Recognitions

  • Fellow of the European Marketing Academy (EMAC)
  • Fellow of the European Marketing Academy (EMAC)
  • Fellow of the European Marketing Academy (EMAC)
  • Fellow of the European Marketing Academy (EMAC)
  • Fellow of the European Marketing Academy (EMAC)

Overview

Eitan Muller is affiliated with New York University in the United States and works primarily in the field of Business, Management and Accounting. Their research spans several subfields, including Marketing, Strategy and Management, Management Science and Operations Research, Sociology and Political Science, and Accounting.

The scientist's work focuses on topics related to Digital Platforms and Economics, Consumer Market Behavior and Pricing, Innovation Diffusion and Forecasting, Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification, Technology Adoption and User Behaviour, as well as Auction Theory and Applications.

Recent academic publications by Eitan Muller illustrate a concentration on marketing and digital economy themes. Examples include:

  • Satiation and cross promotion: Selling and swapping users in mobile games, 2022, International Journal of Research in Marketing
  • Influencer marketing unlocked: Understanding the value chains driving the creator economy, 2025, Journal of the Academy of Marketing Science
  • Doubling Revenues by Adopting Livestream Shopping: A Synthetic DiD Approach, 2023, SSRN Electronic Journal
  • Adoption patterns over time: a replication, 2021, Marketing Letters
  • Success and Survival in Livestream Shopping, 2022, SSRN Electronic Journal

Eitan Muller frequently collaborates with several researchers. Frequent co-authors include:

  • Barak Libai
  • Michael Haenlein
  • Gil Appel
  • Ana Babić Rosario
  • Maximilian Beichert

Publications are often found in the following venues:

  • SSRN Electronic Journal
  • International Journal of Research in Marketing
  • Journal of the Academy of Marketing Science
  • Marketing Letters
  • Quantitative Marketing and Economics

The scientist has been recognized as a Fellow of the European Marketing Academy (EMAC), an acknowledgment associated with the field of marketing.

Best Publications

  • New Product Diffusion Models in Marketing: A Review and Directions for Research:

    Vijay Mahajan;Eitan Muller;Frank M. Bass

  • Talk of the Network: A Complex Systems Look at the Underlying Process of Word-of-Mouth

    Jacob Goldenberg;Barak Libai;Eitan Muller

  • Research Joint Ventures and R&D Cartels

    Morton I. Kamien;Eitan Muller;Israel Zang

  • Innovation diffusion and new product growth models: A critical review and research directions

    Renana Peres;Renana Peres;Eitan Muller;Eitan Muller;Vijay Mahajan

  • CHALLENGES TO THEORY DEVELOPMENT IN ENTREPRENEURSHIP RESEARCH

    Raphael Amit;Lawrence Glosten;Eitan Muller

  • New Product Diffusion Models in Marketing: A Review and Directions for Research

    Unknown

  • Entrepreneurial ability, venture investments, and risk sharing

    Raphael Amit;Lawerence Glosten;Eitan Muller

  • Chapter 8 New-product diffusion models

    Vijay Mahajan;Eitan Muller;Frank M. Bass

  • Determination of Adopter Categories by Using Innovation Diffusion Models

    Vijay Mahajan;Eitan Muller;Rajendra Kumar Srivastava

  • Innovation Diffusion and New Product Growth Models in Marketing

    Vijay Mahajan;Eitan Muller

  • Diffusion of New Products: Empirical Generalizations and Managerial Uses

    Vijay Mahajan;Eitan Muller;Frank M. Bass

  • Introduction Strategy for New Products with Positive and Negative Word-of-Mouth

    Vijay Mahajan;Eitan Muller;Roger A. Kerin

  • Using Complex Systems Analysis to Advance Marketing Theory Development: Modeling Heterogeneity Effects on New Product Growth through Stochastic Cellular Automata

    Barak Libai;Eitan Muller;Leon Recanati;Moshe Givon

  • “PUSH” AND “PULL” ENTREPRENEURSHIP

    Raphael Amit;Eitan Muller

  • Opportunity costs and entrepreneurial activity

    Raphael Amit;Eitan Muller;Iain Cockburn

  • Software Piracy: Estimation of Lost Sales and the Impact on Software Diffusion:

    Moshe Givon;Vijay Mahajan;Eitan Muller

  • Models of New Product Diffusion Through Advertising and Word-of-Mouth

    Joe A. Dodson;Eitan Muller

  • Timing, Diffusion, and Substitution of Successive Generations of Technological Innovations: The IBM Mainframe Case

    Vijay Mahajan;Eitan Muller

  • A Nonuniform Influence Innovation Diffusion Model of New Product Acceptance

    Christopher J. Easingwood;Vijay Mahajan;Eitan Muller

  • Riding the Saddle: How Cross-Market Communications Can Create a Major Slump in Sales

    Jacob Goldenberg;Barak Libai;Eitan Muller

  • New Product Diffusion Models in Marketing: A Review and Directions for Research

    Unknown

  • Decomposing the Value of Word-of-Mouth Seeding Programs: Acceleration Versus Expansion

    Barak Libai;Eitan Muller;Renana Peres

  • The equivalence of strong positive association and strategy-proofness

    Eitan Muller;Mark A Satterthwaite

Frequent Co-Authors

Vijay Mahajan
Vijay Mahajan The University of Texas at Austin
Barak Libai
Barak Libai Reichman University
Chaim Fershtman
Chaim Fershtman Tel Aviv University
Raphael Amit
Raphael Amit University of Pennsylvania
Frank M. Bass
Frank M. Bass The University of Texas at Dallas
Dipak C. Jain
Dipak C. Jain China Europe International Business School
Iain M. Cockburn
Iain M. Cockburn Boston University
Morton I. Kamien
Morton I. Kamien Northwestern University
Stefan Stremersch
Stefan Stremersch Erasmus University Rotterdam
Subhash C. Sharma
Subhash C. Sharma Southern Illinois University Carbondale

If you think any of the details on this page are incorrect, let us know.

Report an issue

We appreciate your kind effort to assist us to improve this page, it would be helpful providing us with as much detail as possible in the text box below:

Related Online Degrees & Career Pathways

Exploring online degrees can open diverse career pathways in business and management. Accredited online programs offer flexibility, convenience, and the opportunity to balance studies with work or family commitments. Many of the best online universities in the USA provide high-quality business programs tailored to current industry needs.

For those looking to advance into executive or academic roles, an online doctorate leadership program can offer advanced knowledge in organizational theory, change management, and strategic development. If you prefer quick entry into a dynamic field, a 2 year construction management degree online provides practical training for supervisory roles across construction projects.

The rapidly growing healthcare sector also offers robust opportunities. Accredited online programs for healthcare administration prepare graduates for management positions in hospitals, clinics, and other healthcare organizations. Whichever pathway you choose, online degrees in business and management can help you gain the credentials needed for career advancement in today’s competitive market.

Best Scientists Citing Eitan Muller

Trending Scientists

Recently Published Articles