World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
60
Citations
28154
World Ranking
523
National Ranking
232

Research.com Recognitions

  • Fellow of the European Marketing Academy (EMAC)
  • Fellow of the European Marketing Academy (EMAC)
  • Fellow of the European Marketing Academy (EMAC)

Overview

Eitan Muller is affiliated with New York University in the United States and works primarily in the field of Business, Management and Accounting. Their research spans several subfields, including Marketing, Strategy and Management, Management Science and Operations Research, Sociology and Political Science, and Accounting.

The scientist's work focuses on topics related to Digital Platforms and Economics, Consumer Market Behavior and Pricing, Innovation Diffusion and Forecasting, Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification, Technology Adoption and User Behaviour, as well as Auction Theory and Applications.

Recent academic publications by Eitan Muller illustrate a concentration on marketing and digital economy themes. Examples include:

  • Satiation and cross promotion: Selling and swapping users in mobile games, 2022, International Journal of Research in Marketing
  • Influencer marketing unlocked: Understanding the value chains driving the creator economy, 2025, Journal of the Academy of Marketing Science
  • Doubling Revenues by Adopting Livestream Shopping: A Synthetic DiD Approach, 2023, SSRN Electronic Journal
  • Adoption patterns over time: a replication, 2021, Marketing Letters
  • Success and Survival in Livestream Shopping, 2022, SSRN Electronic Journal

Eitan Muller frequently collaborates with several researchers. Frequent co-authors include:

  • Barak Libai
  • Michael Haenlein
  • Gil Appel
  • Ana Babić Rosario
  • Maximilian Beichert

Publications are often found in the following venues:

  • SSRN Electronic Journal
  • International Journal of Research in Marketing
  • Journal of the Academy of Marketing Science
  • Marketing Letters
  • Quantitative Marketing and Economics

The scientist has been recognized as a Fellow of the European Marketing Academy (EMAC), an acknowledgment associated with the field of marketing.

Best Publications

  • New Product Diffusion Models in Marketing: A Review and Directions for Research:

    Vijay Mahajan;Eitan Muller;Frank M. Bass

  • Talk of the Network: A Complex Systems Look at the Underlying Process of Word-of-Mouth

    Jacob Goldenberg;Barak Libai;Eitan Muller

  • Research Joint Ventures and R&D Cartels

    Morton I. Kamien;Eitan Muller;Israel Zang

  • Innovation diffusion and new product growth models: A critical review and research directions

    Renana Peres;Renana Peres;Eitan Muller;Eitan Muller;Vijay Mahajan

  • CHALLENGES TO THEORY DEVELOPMENT IN ENTREPRENEURSHIP RESEARCH

    Raphael Amit;Lawrence Glosten;Eitan Muller

  • New Product Diffusion Models in Marketing: A Review and Directions for Research

    Unknown

  • Entrepreneurial ability, venture investments, and risk sharing

    Raphael Amit;Lawerence Glosten;Eitan Muller

  • Chapter 8 New-product diffusion models

    Vijay Mahajan;Eitan Muller;Frank M. Bass

  • Determination of Adopter Categories by Using Innovation Diffusion Models

    Vijay Mahajan;Eitan Muller;Rajendra Kumar Srivastava

  • Innovation Diffusion and New Product Growth Models in Marketing

    Vijay Mahajan;Eitan Muller

  • Diffusion of New Products: Empirical Generalizations and Managerial Uses

    Vijay Mahajan;Eitan Muller;Frank M. Bass

  • Introduction Strategy for New Products with Positive and Negative Word-of-Mouth

    Vijay Mahajan;Eitan Muller;Roger A. Kerin

  • Using Complex Systems Analysis to Advance Marketing Theory Development: Modeling Heterogeneity Effects on New Product Growth through Stochastic Cellular Automata

    Barak Libai;Eitan Muller;Leon Recanati;Moshe Givon

  • “PUSH” AND “PULL” ENTREPRENEURSHIP

    Raphael Amit;Eitan Muller

  • Opportunity costs and entrepreneurial activity

    Raphael Amit;Eitan Muller;Iain Cockburn

  • Software Piracy: Estimation of Lost Sales and the Impact on Software Diffusion:

    Moshe Givon;Vijay Mahajan;Eitan Muller

  • Models of New Product Diffusion Through Advertising and Word-of-Mouth

    Joe A. Dodson;Eitan Muller

  • Timing, Diffusion, and Substitution of Successive Generations of Technological Innovations: The IBM Mainframe Case

    Vijay Mahajan;Eitan Muller

  • A Nonuniform Influence Innovation Diffusion Model of New Product Acceptance

    Christopher J. Easingwood;Vijay Mahajan;Eitan Muller

  • Riding the Saddle: How Cross-Market Communications Can Create a Major Slump in Sales

    Jacob Goldenberg;Barak Libai;Eitan Muller

  • New Product Diffusion Models in Marketing: A Review and Directions for Research

    Unknown

  • Decomposing the Value of Word-of-Mouth Seeding Programs: Acceleration Versus Expansion

    Barak Libai;Eitan Muller;Renana Peres

  • The equivalence of strong positive association and strategy-proofness

    Eitan Muller;Mark A Satterthwaite

Frequent Co-Authors

Vijay Mahajan
Vijay Mahajan The University of Texas at Austin
Barak Libai
Barak Libai Reichman University
Chaim Fershtman
Chaim Fershtman Tel Aviv University
Raphael Amit
Raphael Amit University of Pennsylvania
Iain M. Cockburn
Iain M. Cockburn Boston University
Morton I. Kamien
Morton I. Kamien Northwestern University
Frank M. Bass
Frank M. Bass The University of Texas at Dallas
Stefan Stremersch
Stefan Stremersch Erasmus University Rotterdam
Arvind Rangaswamy
Arvind Rangaswamy Pennsylvania State University
Subhash C. Sharma
Subhash C. Sharma Southern Illinois University Carbondale

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