K. Sudhir

Best Publications

• Investigating New Product Diffusion Across Products and Countries

  Debabrata Talukdar;K. Sudhir;Andrew Ainslie

  492
  Citations

• Structural Analysis of Manufacturer Pricing in the Presence of a Strategic Retailer

  K. Sudhir

  443
  Citations

• Competitive Pricing Behavior in the Auto Market: A Structural Analysis

  Karunakaran Sudhir

  368
  Citations

• Do Bonuses Enhance Sales Productivity? A Dynamic Structural Analysis of Bonus-Based Compensation Plans

  Doug J. Chung;Thomas Steenburgh;K. Sudhir

  291
  Citations

• A Customer Management Dilemma: When Is It Profitable to Reward One's Own Customers?

  Jiwoong Shin;K. Sudhir

  281
  Citations

• Forecasting Marketing-Mix Responsiveness for New Products

  Y. Jackie Luan;K . Sudhir

  236
  Citations

• Structural analysis of competitive behavior: New Empirical Industrial Organization methods in marketing

  Vrinda Kadiyali;K. Sudhir;Vithala R. Rao

  235
  Citations

• Does Store Brand Patronage Improve Store Patronage

  K. Sudhir;Debabrata Talukdar

  201
  Citations

• Do private labels increase retailer bargaining power

  Sergio Meza;K. Sudhir

  178
  Citations

• Optimal Marketing Strategies for a Customer Data Intermediary

  Joseph Pancras;K . Sudhir

  152
  Citations

• Privacy Rights and Data Security: GDPR and Personal Data Markets

  Unknown

  141
  Citations

• Do Slotting Allowances Enhance Efficiency or Hinder Competition

  K . Sudhir;Vithala R . Rao

  131
  Citations

• Bounded Rationality in Pricing under State-Dependent Demand: Do Firms Look Ahead, and if So, How Far?:

  Hai Che;K. Sudhir;P. B. Seetharaman

  130
  Citations

• When to “Fire” Customers: Customer Cost-Based Pricing

  Jiwoong Shin;K. Sudhir;Dae-Hee Yoon

  121
  Citations

• Do Sympathy Biases Induce Charitable Giving? The Effects of Advertising Content

  K. Sudhir;Subroto Roy;Mathew Cherian

  109
  Citations

• Empirical models of manufacturer-retailer interaction: A review and agenda for future research

  Kusum L. Ailawadi;Eric T. Bradlow;Michaela Draganska;Vincent Nijs

  104
  Citations

• Structural Applications of the Discrete Choice Model

  Jean Pierre Dubé;Pradeep Chintagunta;Amil Petrin;Bart Bronnenberg

  84
  Citations

• Does Reducing Spatial Differentiation Increase Product Differentiation? Effects of Zoning on Retail Entry and Format Variety *

  Sumon Datta;K. Sudhir

  83
  Citations

• EXPRESS: Attribute Sentiment Scoring with Online Text Reviews: Accounting for Language Structure and Missing Attributes:

  Ishita Chakraborty;Minkyung Kim;K. Sudhir

  71
  Citations

• Do Store Brands Aid Store Loyalty

  Satheeshkumar Seenivasan;K Sudhir;Debabrata Talukdar

  64
  Citations