K. Sivakumar is affiliated with Lehigh University in the United States and has established a research profile primarily within the domain of Business, Management and Accounting. Their scholarly work spans various subfields including Marketing, Sociology and Political Science, Organizational Behavior and Human Resource Management, Business and International Management, and Management Information Systems.
Their research contributions focus on topics such as Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification, Customer Service Quality and Loyalty, Consumer Retail Behavior Studies, Innovation and Socioeconomic Development, Knowledge Management and Sharing, and Innovation and Knowledge Management.
Selected recent papers by K. Sivakumar include:
K. Sivakumar frequently collaborates with several other researchers. Notable co-authors include:
Their work is published in a variety of academic journals, with multiple articles featured in the following venues:
Cheryl Nakata;K. Sivakumar
K. Sivakumar;Cheryl Nakata
Donnavieve Smith;Satya Menon;K. Sivakumar
Subroto Roy;K. Sivakumar;Ian F. Wilkinson
Hayagreeva Rao;Kumar Sivakumar
Ikechi Ekeledo;K. Sivakumar
Cheryl Nakata;K. Sivakumar
Ikechi Ekeledo;K. Sivakumar
Sangphet Hanvanich;K. Sivakumar;G. Tomas M. Hult
Zhen Zhu;Cheryl Nakata;K. Sivakumar;Dhruv Grewal
K. Sivakumar;S. P. Raj
Beibei Dong;K. Sivakumar;Kenneth R. Evans;Shaoming Zou
Donnavieve N. Smith;K. Sivakumar
Shavin Malhotra;K. Sivakumar;PengCheng Zhu
Beibei Dong;K. Sivakumar
Zhen Zhu;Cheryl Nakata;K. Sivakumar;Dhruv Grewal
Patricia W. Meyers;K. Sivakumar;Cheryl Nakata
K. Sivakumar;Mei Li;Beibei Dong
Xueming Luo;K. Sivakumar;Sandra S. Liu
Cheryl Nakata;K. Sivakumar
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