What is he best known for?
The fields of study he is best known for:
- Marketing
- Agriculture
- Statistics
His primary areas of investigation include Marketing, Quality, Consumption, Biofortification and Biotechnology.
His work in the fields of Lean project management overlaps with other areas such as Lean laboratory.
His Quality research incorporates themes from Cognitive psychology, Market segmentation and Traceability.
Xavier Gellynck interconnects Vitamin, World population, Crop and Malnutrition in the investigation of issues within Biofortification.
His research in Biotechnology intersects with topics in Plant species, Human nutrition, Nutritional quality and Target population.
Xavier Gellynck has researched Food industry in several fields, including Food products and Food sector.
His most cited work include:
- Nutritional value of bread: Influence of processing, food interaction and consumer perception (306 citations)
- Flemish consumer attitudes towards more sustainable food choices (200 citations)
- Determinants and barriers to Lean implementation in food processing SMEs- a multiple case analysis (117 citations)
What are the main themes of his work throughout his whole career to date?
His primary areas of study are Marketing, Industrial organization, Agribusiness, Agricultural economics and Agricultural science.
His studies in Marketing integrate themes in fields like Advertising, Food sector and Food industry.
Within one scientific family, Xavier Gellynck focuses on topics pertaining to Food systems under Food industry, and may sometimes address concerns connected to Food safety.
His Industrial organization research includes themes of Competitive advantage and Food chain.
His primary area of study in Supply chain is in the field of Supply chain management.
His multidisciplinary approach integrates Quality and Consumption in his work.
He most often published in these fields:
- Marketing (29.91%)
- Industrial organization (16.31%)
- Agribusiness (11.78%)
What were the highlights of his more recent work (between 2015-2021)?
- Marketing (29.91%)
- Willingness to pay (6.65%)
- Supply chain (8.76%)
In recent papers he was focusing on the following fields of study:
His main research concerns Marketing, Willingness to pay, Supply chain, Food choice and Biofortification.
His Marketing research is multidisciplinary, incorporating elements of Risk perception, Statistics, Ordered logit, Advertising and Developing country.
His work deals with themes such as Psychological intervention, Public economics and Product, which intersect with Willingness to pay.
His Supply chain study combines topics from a wide range of disciplines, such as Value stream mapping, Lean manufacturing, Agribusiness and Industrial organization.
His Biofortification research is multidisciplinary, relying on both Golden rice and Micronutrient deficiency, Malnutrition.
He has included themes like Biotechnology, Biofortified Crops and Agricultural economics in his Golden rice study.
Between 2015 and 2021, his most popular works were:
- Determinants and barriers to Lean implementation in food processing SMEs- a multiple case analysis (117 citations)
- Emotional and sensory profiling of insect-, plant- and meat-based burgers under blind, expected and informed conditions (87 citations)
- Social capital and knowledge sharing performance of learning networks (57 citations)
In his most recent research, the most cited papers focused on:
- Marketing
- Agriculture
- Statistics
Xavier Gellynck mainly investigates Food products, Food choice, Profiling, Sensory system and Food science.
His Food products research incorporates themes from Vitamin metabolism, Food industry and Malnutrition.
His Sensory system study incorporates themes from New product development and Lexicon.
His work on Sensory analysis, Milk Chocolate and Dark chocolate as part of general Food science study is frequently linked to Microstructure, bridging the gap between disciplines.
Marketing covers Xavier Gellynck research in Perceived quality.
His research on Marketing often connects related topics like Agriculture.
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