Leonard M. Lodish

Leonard M. Lodish publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Leonard M. Lodish sits on this spectrum.

Leonard M. Lodish D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Leonard M. Lodish sits on this spectrum.

Best Publications

• Resource Allocation Behavior in Conventional Channels

  Erin Anderson;Leonard M. Lodish;Barton A. Weitz

  757
  Citations

• Consumer Shopping and Spending across Retail Formats

  Edward J. Fox;Alan L. Montgomery;Leonard M. Lodish

  596
  Citations

• How T.V. Advertising Works: A Meta-Analysis of 389 Real World Split Cable T.V. Advertising Experiments:

  Leonard M. Lodish;Magid Abraham;Stuart Kalmenson;Jeanne Livelsberger

  588
  Citations

• Comparing Dynamic Consumer Choice in Real and Computer-simulated Environments

  Raymond R. Burke;Bari A. Harlam;Barbara E. Kahn;Leonard M. Lodish

  396
  Citations

• A Media Planning Calculus

  John D. C. Little;Leonard M. Lodish

  353
  Citations

• An Implemented System for Improving Promotion Productivity Using Store Scanner Data

  Magid M. Abraham;Leonard M. Lodish

  294
  Citations

• CALLPLAN: An Interactive Salesman’s Call Planning System

  Leonard M. Lodish

  271
  Citations

• Getting the most out of advertising and promotion.

  M M Abraham;L M Lodish

  225
  Citations

• A Cross-Category Analysis of Category Structure and Promotional Activity for Grocery Products:

  Peter S. Fader;Leonard M. Lodish

  224
  Citations

• Promoter: An Automated Promotion Evaluation System

  Magid M. Abraham;Leonard M. Lodish

  219
  Citations

• A Summary of Fifty-Five In-Market Experimental Estimates of the Long-Term Effect of TV Advertising

  Leonard M. Lodish;Magid M. Abraham;Jeanne Livelsberger;Beth Lubetkin

  169
  Citations

• Sales Force Sizing and Deployment Using a Decision Calculus Model at Syntex Laboratories

  Leonard M. Lodish;Ellen Curtis;Michael Ness;M. Kerry Simpson

  159
  Citations

• How T.V. Advertising Works: A Meta-Analysis of 389 Real World Split Cable T.V. Advertising Experiments

  Unknown

  157
  Citations

• Resource Allocation Behavior in Conventional Channels

  Unknown

  141
  Citations

• Evaluation of the Effectiveness of a Model Based Salesman's Planning System by Field Experimentation

  William K. Fudge;Leonard M. Lodish

  137
  Citations

• A Model and Measurement Methodology for Predicting Individual Consumer Choice

  Richard R. Batsell;Leonard M. Lodish

  128
  Citations

• Sales force modeling: State of the field and research agenda

  Murali K. Mantrala;Sönke Albers;Fabio Caldieraro;Ove Jensen

  116
  Citations

• An Analysis of Real World TV Advertising Tests: A 15-Year Update

  Ye Hu;Leonard M. Lodish;Abba M. Krieger

  111
  Citations

• Modeling Consumers’ Choices of Multiple Items:

  Bari A. Harlam;Leonard M. Lodish

  110
  Citations

• Sales Territory Alignment to Maximize Profit

  Leonard M. Lodish

  106
  Citations