The scientist’s investigation covers issues in Marketing, Brand management, Brand equity, Advertising and Brand awareness. His work on Product and Strategic planning is typically connected to Pleasure as part of general Marketing study, connecting several disciplines of science. In Brand management, he works on issues like Globalization, which are connected to Marketing strategy and Competitive advantage.
Specifically, his work in Brand equity is concerned with the study of Corporate branding. As a part of the same scientific study, Jean-Noël Kapferer usually deals with the Corporate branding, concentrating on Brand extension and frequently concerns with Identity, Identity and change, Brand valuation and Rebranding. His work on Brand loyalty as part of general Advertising study is frequently linked to Employer branding, Product strategy and Replication, bridging the gap between disciplines.
His primary scientific interests are in Marketing, Advertising, Brand management, Brand equity and Marketing management. His Marketing research integrates issues from Value and Sustainable development. Jean-Noël Kapferer usually deals with Advertising and limits it to topics linked to Quality and Copycat.
He combines subjects such as Globalization and Brand loyalty with his study of Brand management. His research in Brand equity is mostly concerned with Corporate branding. Jean-Noël Kapferer frequently studies issues relating to Product strategy and Employer branding.
His primary areas of study are Marketing, Advertising, Commerce, Brand management and Sustainable development. His work in the fields of Marketing, such as Quality and Brand equity, overlaps with other areas such as Emerging markets and Profitability index. His research integrates issues of Country of origin, Cult and Culture gap in his study of Brand equity.
His Advertising research is multidisciplinary, incorporating perspectives in Frontier, As is, Globalization and Symbolic power. His Commerce research also works with subjects such as
His primary areas of investigation include Marketing, Advertising, Quality, Brand equity and Sustainable development. In the field of Marketing, his study on Luxury goods overlaps with subjects such as Minimum price. His Advertising study combines topics from a wide range of disciplines, such as As is, Globalization and Symbolic power.
His work carried out in the field of Quality brings together such families of science as Experiential learning, Scarcity and Value. His studies deal with areas such as Business model and Brand management as well as Brand equity. The various areas that he examines in his Brand management study include Marketing management, Economic sector, Brand loyalty and Public relations.
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Measuring consumer involvement profiles
Gilles Laurent;Jean-NOËL Kapferer.
The new strategic brand management : creating and sustaining brand equity long term
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
Jean-Noël Kapferer;Vincent Bastien.
Consumer Involvement Profiles: A New and Practical Approach to Consumer Involvement
Jean-Noël Kapferer;Gilles Laurent.
Strategic Brand Management
Do brand personality scales really measure brand personality
Audrey Azoulay;Jean-Noël Kapferer.
The New Strategic Brand Management
The specificity of luxury management: Turning marketing upside down
Jean-Noël Kapferer;Vincent Bastien.
Die Marke, Kapital des Unternehmens
Managing Luxury Brands
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