What is he best known for?
The fields of study he is best known for:
- Law
- Marketing
- Social science
The scientist’s investigation covers issues in Marketing, Brand management, Brand equity, Advertising and Brand awareness.
His work on Product and Strategic planning is typically connected to Pleasure as part of general Marketing study, connecting several disciplines of science.
In Brand management, he works on issues like Globalization, which are connected to Marketing strategy and Competitive advantage.
Specifically, his work in Brand equity is concerned with the study of Corporate branding.
As a part of the same scientific study, Jean-Noël Kapferer usually deals with the Corporate branding, concentrating on Brand extension and frequently concerns with Identity, Identity and change, Brand valuation and Rebranding.
His work on Brand loyalty as part of general Advertising study is frequently linked to Employer branding, Product strategy and Replication, bridging the gap between disciplines.
His most cited work include:
- Measuring consumer involvement profiles (1630 citations)
- The new strategic brand management : creating and sustaining brand equity long term (1088 citations)
- Strategic Brand Management (640 citations)
What are the main themes of his work throughout his whole career to date?
His primary scientific interests are in Marketing, Advertising, Brand management, Brand equity and Marketing management.
His Marketing research integrates issues from Value and Sustainable development.
Jean-Noël Kapferer usually deals with Advertising and limits it to topics linked to Quality and Copycat.
He combines subjects such as Globalization and Brand loyalty with his study of Brand management.
His research in Brand equity is mostly concerned with Corporate branding.
Jean-Noël Kapferer frequently studies issues relating to Product strategy and Employer branding.
He most often published in these fields:
- Marketing (40.43%)
- Advertising (38.30%)
- Brand management (26.24%)
What were the highlights of his more recent work (between 2011-2021)?
- Marketing (40.43%)
- Advertising (38.30%)
- Commerce (6.38%)
In recent papers he was focusing on the following fields of study:
His primary areas of study are Marketing, Advertising, Commerce, Brand management and Sustainable development.
His work in the fields of Marketing, such as Quality and Brand equity, overlaps with other areas such as Emerging markets and Profitability index.
His research integrates issues of Country of origin, Cult and Culture gap in his study of Brand equity.
His Advertising research is multidisciplinary, incorporating perspectives in Frontier, As is, Globalization and Symbolic power.
His Commerce research also works with subjects such as
- Exploratory research which intersects with area such as Human resource management, Consumer behaviour and E-commerce,
- Cynicism, Logo and Boomerang effect most often made with reference to Collateral.
His Brand management research focuses on subjects like Economic sector, which are linked to Social responsibility, Marketing management, Public relations and Brand loyalty.
Between 2011 and 2021, his most popular works were:
- Abundant rarity: The key to luxury growth (132 citations)
- Is luxury compatible with sustainability? Luxury consumers’ viewpoint (101 citations)
- Where Do Consumers Think Luxury Begins? A Study of Perceived Minimum Price for 21 Luxury Goods in 7 Countries (90 citations)
In his most recent research, the most cited papers focused on:
- Law
- Marketing
- Social science
His primary areas of investigation include Marketing, Advertising, Quality, Brand equity and Sustainable development.
In the field of Marketing, his study on Luxury goods overlaps with subjects such as Minimum price.
His Advertising study combines topics from a wide range of disciplines, such as As is, Globalization and Symbolic power.
His work carried out in the field of Quality brings together such families of science as Experiential learning, Scarcity and Value.
His studies deal with areas such as Business model and Brand management as well as Brand equity.
The various areas that he examines in his Brand management study include Marketing management, Economic sector, Brand loyalty and Public relations.
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