World's Best Scientists 2026 revealed!
Jean-Noël Kapferer

Jean-Noël Kapferer

D-Index & Metrics

Business and Management

D-Index
48
Citations
23319
World Ranking
1075
National Ranking
18

Jean-Noël Kapferer publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Jean-Noël Kapferer sits on this spectrum.

35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 116 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientists 435 publications: 1 scientists 436+ publications: 100 scientists
35 publications 436+

This scientist: 154 publications — 60th percentile

60% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

Jean-Noël Kapferer D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Jean-Noël Kapferer sits on this spectrum.

30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 68 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 48 D-Index — 65th percentile

65% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

Overview

Jean-Noël Kapferer is affiliated with INSEEC University in France, with a research focus primarily in Business, Management, and Accounting. Their scholarly contributions span several subfields, including Marketing, Sociology and Political Science, Organizational Behavior and Human Resource Management, and Cognitive Neuroscience.

The researcher's work concentrates on various topics within consumer behavior and marketing, specifically:

  • Consumer Behavior in Brand Consumption and Identification
  • Digital Marketing and Social Media
  • Customer Service Quality and Loyalty
  • Consumer Retail Behavior Studies
  • Aesthetic Perception and Analysis
  • Consumer Market Behavior and Pricing

Recent publications by Jean-Noël Kapferer illustrate key themes in luxury consumption, cultural perceptions, and marketing dynamics. Notable papers include:

  • "Which consumers believe luxury must be expensive and why? A cross-cultural comparison of motivations" (2021), published in Journal of Business Research
  • "The myth of the universal millennial: comparing millennials' perceptions of luxury across six countries" (2022), published in International Marketing Review
  • "Assessing levers of guilt in luxury consumption: an international perspective" (2021), published in Journal of Product & Brand Management
  • "All that glitters is not sold: selling a luxury brand outside a luxury environment" (2021), published in Journal of Personal Selling and Sales Management

Their collaborative work includes frequent co-authorship with several researchers, such as Pierre Valette-Florence, with whom they co-published three papers, along with partnerships involving Moumita Das Gyomlai, Michael Ahearne, and Dominique Rouziès.

The publishing venues for their research cover a range of journals, reflecting the multidisciplinary nature of their work. These include:

  • Journal of Business Research
  • International Marketing Review
  • Journal of Product & Brand Management
  • Journal of Personal Selling and Sales Management

Best Publications

  • Measuring consumer involvement profiles

    Gilles Laurent;Jean-NOËL Kapferer

  • The new strategic brand management : creating and sustaining brand equity long term

    Jean-Noël Kapferer

  • The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

    Jean-Noël Kapferer;Vincent Bastien

  • Consumer Involvement Profiles: A New and Practical Approach to Consumer Involvement

    Jean-Noël Kapferer;Gilles Laurent

  • Do brand personality scales really measure brand personality

    Audrey Azoulay;Jean-Noël Kapferer

  • The New Strategic Brand Management

    Jean-Noël Kapferer

  • Consumer Involvement Profiles: A New and Practical Approach to Consumer Involvement

    Jean-Noël Kapferer;Gilles Laurent

  • The specificity of luxury management: Turning marketing upside down

    Jean-Noël Kapferer;Vincent Bastien

  • The specificity of luxury management: Turning marketing upside down

    Jean-Noël Kapferer;Vincent Bastien

  • Managing Luxury Brands

    Jean-Noël Kapferer

  • Die Marke, Kapital des Unternehmens

    Jean-Noël Kapferer

  • Les marques, capital de l'entreprise

    Jean-Noël Kapferer

  • Strategic brand management: New approaches to creating and evaluating brand equity

    Jean-Noël Kapferer

  • The new strategic brand management : advanced insights and strategic thinking

    Unknown

  • Executive Insights: Real Differences between Local and International Brands: Strategic Implications for International Marketers:

    Isabelle Schuiling;Jean-Noël Kapferer

  • Further evidence on the consumer involvement profile: five antecedents of involvement

    Jean-Noël Kapferer;Gilles Laurent

  • Further evidence on the consumer involvement profile: Five antecedents of involvement

    Jean-Noël Kapferer;Gilles Laurent

  • RUMEURS LE PLUS VIEUX MÉDIA DU MONDE

    Jean-Nöel Kapferer

  • Consumers' Involvement Profile: New Empirical Results

    Jean-Noel Kapferer;Gilles Laurent

  • Abundant rarity: The key to luxury growth

    Jean-Noël Kapferer

  • Why are we seduced by luxury brands

    Jean-Noël Kapferer

  • Building Strong Brands

    Jean-Noël Kapferer

  • The Luxury Strategy

    J. N Kapferer

  • Measuring consumer involvement profiles

    Jean-Noël Kapferer;Gilles Laurent

  • Do brand personality scales really measure brand personality

    Jean-Noël Kapferer;Audrey Azoulay

Frequent Co-Authors

Gilles Laurent
Gilles Laurent Max Planck Society
Pierre Valette-Florence
Pierre Valette-Florence Grenoble Alpes University
Joffre Swait
Joffre Swait Erasmus University Rotterdam
John Roberts
John Roberts Rice University
Michael Keane
Michael Keane Johns Hopkins University
Jan-Benedict E. M. Steenkamp
Jan-Benedict E. M. Steenkamp University of North Carolina at Chapel Hill
Tülin Erdem
Tülin Erdem New York University

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