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Jean-Noël Kapferer

Jean-Noël Kapferer

D-Index & Metrics

Business and Management

D-Index
48
Citations
23319
World Ranking
1075
National Ranking
17

Overview

Jean-Noël Kapferer is affiliated with INSEEC University in France, with a research focus primarily in Business, Management, and Accounting. Their scholarly contributions span several subfields, including Marketing, Sociology and Political Science, Organizational Behavior and Human Resource Management, and Cognitive Neuroscience.

The researcher's work concentrates on various topics within consumer behavior and marketing, specifically:

  • Consumer Behavior in Brand Consumption and Identification
  • Digital Marketing and Social Media
  • Customer Service Quality and Loyalty
  • Consumer Retail Behavior Studies
  • Aesthetic Perception and Analysis
  • Consumer Market Behavior and Pricing

Recent publications by Jean-Noël Kapferer illustrate key themes in luxury consumption, cultural perceptions, and marketing dynamics. Notable papers include:

  • "Which consumers believe luxury must be expensive and why? A cross-cultural comparison of motivations" (2021), published in Journal of Business Research
  • "The myth of the universal millennial: comparing millennials' perceptions of luxury across six countries" (2022), published in International Marketing Review
  • "Assessing levers of guilt in luxury consumption: an international perspective" (2021), published in Journal of Product & Brand Management
  • "All that glitters is not sold: selling a luxury brand outside a luxury environment" (2021), published in Journal of Personal Selling and Sales Management

Their collaborative work includes frequent co-authorship with several researchers, such as Pierre Valette-Florence, with whom they co-published three papers, along with partnerships involving Moumita Das Gyomlai, Michael Ahearne, and Dominique Rouziès.

The publishing venues for their research cover a range of journals, reflecting the multidisciplinary nature of their work. These include:

  • Journal of Business Research
  • International Marketing Review
  • Journal of Product & Brand Management
  • Journal of Personal Selling and Sales Management

Best Publications

  • Measuring consumer involvement profiles

    Gilles Laurent;Jean-NOËL Kapferer

  • The new strategic brand management : creating and sustaining brand equity long term

    Jean-Noël Kapferer

  • The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

    Jean-Noël Kapferer;Vincent Bastien

  • Consumer Involvement Profiles: A New and Practical Approach to Consumer Involvement

    Jean-Noël Kapferer;Gilles Laurent

  • Do brand personality scales really measure brand personality

    Audrey Azoulay;Jean-Noël Kapferer

  • The New Strategic Brand Management

    Jean-Noël Kapferer

  • Consumer Involvement Profiles: A New and Practical Approach to Consumer Involvement

    Jean-Noël Kapferer;Gilles Laurent

  • The specificity of luxury management: Turning marketing upside down

    Jean-Noël Kapferer;Vincent Bastien

  • The specificity of luxury management: Turning marketing upside down

    Jean-Noël Kapferer;Vincent Bastien

  • Managing Luxury Brands

    Jean-Noël Kapferer

  • Die Marke, Kapital des Unternehmens

    Jean-Noël Kapferer

  • Les marques, capital de l'entreprise

    Jean-Noël Kapferer

  • Strategic brand management: New approaches to creating and evaluating brand equity

    Jean-Noël Kapferer

  • The new strategic brand management : advanced insights and strategic thinking

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  • Executive Insights: Real Differences between Local and International Brands: Strategic Implications for International Marketers:

    Isabelle Schuiling;Jean-Noël Kapferer

  • Further evidence on the consumer involvement profile: five antecedents of involvement

    Jean-Noël Kapferer;Gilles Laurent

  • Further evidence on the consumer involvement profile: Five antecedents of involvement

    Jean-Noël Kapferer;Gilles Laurent

  • RUMEURS LE PLUS VIEUX MÉDIA DU MONDE

    Jean-Nöel Kapferer

  • Consumers' Involvement Profile: New Empirical Results

    Jean-Noel Kapferer;Gilles Laurent

  • Abundant rarity: The key to luxury growth

    Jean-Noël Kapferer

  • Why are we seduced by luxury brands

    Jean-Noël Kapferer

  • Building Strong Brands

    Jean-Noël Kapferer

  • The Luxury Strategy

    J. N Kapferer

  • Measuring consumer involvement profiles

    Jean-Noël Kapferer;Gilles Laurent

  • Do brand personality scales really measure brand personality

    Jean-Noël Kapferer;Audrey Azoulay

Frequent Co-Authors

Gilles Laurent
Gilles Laurent Max Planck Society
Joffre Swait
Joffre Swait Erasmus University Rotterdam
John Roberts
John Roberts Rice University
Michael Keane
Michael Keane Johns Hopkins University
Jan-Benedict E. M. Steenkamp
Jan-Benedict E. M. Steenkamp University of North Carolina at Chapel Hill

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