What is he best known for?
The fields of study he is best known for:
- Social science
- Law
- Marketing
Mark E. Havitz mainly focuses on Recreation, Social psychology, Marketing, Tourism and Consumer behaviour.
The study incorporates disciplines such as Proposition, Sociology of sport, Id, ego and super-ego, Sociology of leisure and Social judgment theory in addition to Recreation.
His studies in Social psychology integrate themes in fields like Developmental psychology, Loyalty and Brand loyalty.
His research integrates issues of Advertising and Sharing economy in his study of Marketing.
In his study, Operationalization and Management science is inextricably linked to Scale, which falls within the broad field of Tourism.
His study in Consumer behaviour is interdisciplinary in nature, drawing from both Construct and Empirical research.
His most cited work include:
- Analyzing the commitment-loyalty link in service contexts (813 citations)
- A path analytic model of the relationships between involvement, psychological commitment, and loyalty. (292 citations)
- Examining Relationships between Leisure Involvement, Psychological Commitment and Loyalty to a Recreation Agency (286 citations)
What are the main themes of his work throughout his whole career to date?
Recreation, Marketing, Social psychology, Tourism and Advertising are his primary areas of study.
His Recreation research includes themes of Economic growth, Private sector, Public relations, Social science and Public sector.
Market segmentation, Consumer behaviour, Service, Consumer satisfaction and Demarketing are the subjects of his Marketing studies.
Mark E. Havitz interconnects Developmental psychology, Loyalty and Sociology of leisure in the investigation of issues within Social psychology.
In the field of Tourism, his study on Destinations overlaps with subjects such as Sample.
In Situational ethics, Mark E. Havitz works on issues like Affect, which are connected to Social engagement.
He most often published in these fields:
- Recreation (38.46%)
- Marketing (34.07%)
- Social psychology (27.47%)
What were the highlights of his more recent work (between 2012-2021)?
- Social psychology (27.47%)
- Advertising (14.29%)
- Marketing (34.07%)
In recent papers he was focusing on the following fields of study:
His main research concerns Social psychology, Advertising, Marketing, Tourism and Recreation.
His work often combines Social psychology and Event studies.
His work on Brand loyalty as part of his general Advertising study is frequently connected to The Internet, thereby bridging the divide between different branches of science.
Mark E. Havitz has researched Marketing in several fields, including Sharing economy and Social citizenship.
The Snowmaking research Mark E. Havitz does as part of his general Tourism study is frequently linked to other disciplines of science, such as Operational costs, therefore creating a link between diverse domains of science.
Mark E. Havitz integrates Recreation and Context in his studies.
Between 2012 and 2021, his most popular works were:
- Why Tourists Choose Airbnb: A Motivation-Based Segmentation Study: (218 citations)
- Good governance in protected areas: an evaluation of stakeholders’ perceptions in British Columbia and Ontario Provincial Parks (53 citations)
- Skier demand and behavioural adaptation to climate change in the US Northeast (53 citations)
In his most recent research, the most cited papers focused on:
- Social science
- Law
- Marketing
Mark E. Havitz spends much of his time researching Tourism, Advertising, Segmentation, Destinations and Travel experience.
His Tourism research incorporates themes from Natural resource economics and Revenue.
His Advertising study integrates concerns from other disciplines, such as Marketing, Disruptive innovation, Service, Diffusion of innovations and Sharing economy.
His Segmentation study overlaps with Body mass index, Self-efficacy, Developmental psychology, Disease cluster and Construct.
In his research, Mark E. Havitz undertakes multidisciplinary study on Destinations and The Internet.
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