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Business and Management

D-Index
42
Citations
7044
World Ranking
1501
National Ranking
635

Overview

Audhesh K. Paswan is affiliated with the University of North Texas in the United States. Their research primarily spans the fields of Business, Management and Accounting as well as Social Sciences, with a focus on several subfields including Sociology and Political Science, Marketing, Strategy and Management, Organizational Behavior and Human Resource Management, and Applied Psychology.

Their work covers a range of main topics, notably Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media, Innovation and Knowledge Management, Customer Service Quality and Loyalty, Behavioral Health and Interventions, Technology Adoption and User Behaviour, and the Impact of Technology on Adolescents.

Frequent publication venues for Paswan include:

  • Journal of Product & Brand Management
  • Journal of Business and Industrial Marketing
  • Industrial Marketing Management
  • The Journal of Marketing Theory and Practice
  • SSRN Electronic Journal

Recent papers authored or co-authored by Paswan include:

  • Social media influencer (SMI) as a human brand - a need fulfillment perspective, 2022, Journal of Product & Brand Management
  • Market orientation, brand management processes and brand performance, 2020, Journal of Product & Brand Management
  • National versus private brand: A regulatory focus perspective, 2020, Journal of Retailing and Consumer Services
  • How isolation leads to purchasing luxury brands: the moderating effects of COVID-19 anxiety and social capital, 2022, Journal of Product & Brand Management
  • Organizational ambidexterity, brand management capability and brand performance, 2020, Journal of Business and Industrial Marketing

Paswan frequently collaborates with a number of co-authors, including Sajani Thapa, Swati Panda, Aaminah Zaman Malik, Francisco Guzmán, and Pramod Iyer.

Best Publications

  • Consumer innovativeness and perceived risk: implications for high technology product adoption

    Tanawat Hirunyawipada;Audhesh K. Paswan

  • Cross-Functional Integration and New Product Success: An Empirical Investigation of the Findings

    Lisa C . Troy;Tanawat Hirunyawipada;Audhesh K . Paswan

  • Private label brand image: its relationship with store image and national brand

    Archna Vahie;Audhesh Paswan

  • E-tailer׳s return policy, consumer׳s perception of return policy fairness and purchase intention

    Zhi Pei;Audhesh Paswan;Ruiliang Yan

  • Market orientation, positioning strategy and brand performance

    Pramod Iyer;Arezoo Davari;Mohammadali Zolfagharian;Audhesh K. Paswan

  • Ownership Redirection in Franchised Channels

    Rajiv P. Dant;Patrick J. Kaufmann;Audhesh K. Paswan

  • Why do shoppers abandon shopping cart? Perceived waiting time, risk, and transaction inconvenience

    Rajasree K. Rajamma;Audhesh K. Paswan;Muhammad M. Hossain

  • Student Evaluation of Instructor: A Nomological Investigation Using Structural Equation Modeling:

    Audhesh K. Paswan;Joyce A. Young

  • Higher Education Institutions: Satisfaction and Loyalty among International Students

    Audhesh K. Paswan;Gopala Ganesh

  • Brand‐country of origin (COO) knowledge and COO image: investigation in an emerging franchise market

    Audhesh K. Paswan;Dheeraj Sharma

  • Knowledge management and franchise systems

    Audhesh K. Paswan;C. Michael Wittmann

  • What we know about ownership redirection in franchising: A meta-analysis

    Rajiv P. Dant;Audhesh K. Paswan;Patrick J. Kaufman

  • Services purchased at brick and mortar versus online stores, and shopping motivation

    Rajasree K. Rajamma;Audhesh K. Paswan;Gopala Ganesh

  • Toward a Contextually Anchored Service Innovation Typology

    Audhesh Paswan;Derrick D'Souza;Mohammad Ali Zolfagharian

  • Cultural Brands from Emerging Markets: Brand Image Across Host and Home Countries

    Francisco Guzmán;Audhesh K . Paswan

  • An Empirical Investigation of the Linkages among Relationalism, Environmental Uncertainty, and Bureaucratization

    Audhesh K Paswan;Rajiv P Dant;James R Lumpkin

  • Personal level antecedents of eWOM and purchase intention, on social networking sites

    Unknown

  • Determinants of brand performance: the role of internal branding

    Pramod Iyer;Arezoo Davari;Audhesh Paswan

  • Consumer reaction to new package design

    Gary R. Holmes;Audhesh Paswan

  • Cross-Cultural Interaction Comfort and Service Evaluation

    Audhesh K. Paswan;Gopala Ganesh

  • The Innovator’s DNA: Mastering the Five Skills of Disruptive Innovators

    Audhesh K. Paswan

Frequent Co-Authors

Rajiv P. Dant
Rajiv P. Dant University of Oklahoma
Charles Blankson
Charles Blankson University of North Texas
Victor R. Prybutok
Victor R. Prybutok University of North Texas
Alan J. Dubinsky
Alan J. Dubinsky Purdue University West Lafayette

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