World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
60
Citations
246791
World Ranking
514
National Ranking
226

Overview

Claes Fornell is affiliated with the University of Michigan-Ann Arbor in the United States. Their academic work spans several fields within Business, Management and Accounting, with a particular focus on Marketing, Organizational Behavior and Human Resource Management, Strategy and Management, and Artificial Intelligence.

Their research topics include Customer Service Quality and Loyalty, Consumer Retail Behavior Studies, Securities Regulation and Market Practices, Consumer Behavior in Brand Consumption and Identification, Corporate Identity and Reputation, and Organizational and Employee Performance.

The scientist has contributed to multiple academic venues, with recent publications in:

  • "Turning Complaining Customers into Loyal Customers: Moderators of the Complaint Handling-Customer Loyalty Relationship," 2020, Journal of Marketing
  • "The American Customer Satisfaction Index (ACSI): A sample dataset and description," 2023, Data in Brief
  • "Customer satisfaction and international business: A multidisciplinary review and avenues for research," 2022, Journal of International Business Studies

Claes Fornell frequently collaborates with the following coauthors:

  • Forrest V. Morgeson
  • G. Tomas M. Hult
  • Udit Sharma
  • Sunil Mithas
  • Timothy L. Keiningham

The scholar's body of work is largely concentrated on customer-related topics, including service quality, loyalty, and behavior in retail contexts, which aligns with their principal research interest in marketing.

Best Publications

  • Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

    Claes Fornell;David F. Larcker

  • Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

    Unknown

  • Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics

    Unknown

  • Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics:

    Claes Fornell;David F. Larcker

  • A National Customer Satisfaction Barometer: The Swedish Experience:

    Claes Fornell

  • Customer satisfaction, market share, and profitability: Findings from Sweden.

    Eugene W. Anderson;Claes Fornell;Donald R. Lehmann

  • The American Customer Satisfaction Index: Nature, Purpose, and Findings

    Claes Fornell;Michael D. Johnson;Eugene W. Anderson;Jaesung Cha

  • Two Structural Equation Models: LISREL and PLS Applied to Consumer Exit-Voice Theory:

    Claes Fornell;Fred L. Bookstein

  • Customer Satisfaction, Productivity, and Profitability: Differences Between Goods and Services

    Eugene W. Anderson;Claes Fornell;Roland T. Rust

  • Defensive Marketing Strategy by Customer Complaint Management: A Theoretical Analysis:

    Claes Fornell;Birger Wernerfelt

  • Customer Satisfaction, Market Share, and Profitability: Findings from Sweden

    Unknown

  • Customer Satisfaction and Shareholder Value

    Eugene W. Anderson;Claes Fornell;Sanal K. Mazvancheryl

  • The American Customer Satisfaction Index: Nature, Purpose, and Findings

    Unknown

  • A Framework for Comparing Customer Satisfaction across Individuals and Product Categories

    Michael David Johnson;Claes Fornell

  • Customer Satisfaction and Stock Prices: High Returns, Low Risk:

    Claes Fornell;Sunil Mithas;Forrest V. Morgeson;M.S. Krishnan

  • A Customer Satisfaction Research Prospectus

    Eugene W. Anderson;Claes Fornell

  • A National Customer Satisfaction Barometer: The Swedish Experience

    Unknown

  • Rational and Adaptive Performance Expectations in a Customer Satisfaction Framework

    Michael D. Johnson;Eugene W. Anderson;Claes Fornell

  • Sources of Market Pioneer Advantages in Consumer Goods Industries

    William T. Robinson;Claes Fornell

  • Why Do Customer Relationship Management Applications Affect Customer Satisfaction

    Sunil Mithas;M. S. Krishnan;Claes Fornell

  • Foundations of the American Customer Satisfaction Index

    Eugene W. Anderson;Claes Fornell

  • A Model for Customer Complaint Management

    Claes Fornell;Birger Wernerfelt

  • The Effect of Customer Satisfaction on Consumer Spending Growth

    Claes Fornell;Roland T . Rust;Marnik G . Dekimpe

  • Are market pioneers intrinsically stronger than later entrants

    William T. Robinson;Claes Fornell;Mary Sullivan

  • Analysis of Messy Data, Volume I: Designed Experiments

    Claes Fornell;George A. Milliken;Dallas E. Johnson

Frequent Co-Authors

G. Tomas M. Hult
G. Tomas M. Hult Michigan State University
Sunil Mithas
Sunil Mithas University of South Florida
Mayuram S. Krishnan
Mayuram S. Krishnan University of Michigan–Ann Arbor
Michael D. Johnson
Michael D. Johnson University of Michigan–Ann Arbor
David F. Larcker
David F. Larcker Stanford University
Donald R. Lehmann
Donald R. Lehmann Columbia University
Youjae Yi
Youjae Yi Seoul National University
Roland T. Rust
Roland T. Rust University of Maryland, College Park
Richard P. Bagozzi
Richard P. Bagozzi University of Michigan–Ann Arbor

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