Cristina Mele

Best Publications

• Marketing as Value Co-creation Through Network Interaction and Resource Integration

  Evert Gummesson;Cristina Mele

  610
  Citations

• “Five Co‐s” in innovating: a practice‐based view

  Tiziana Russo‐Spena;Cristina Mele

  374
  Citations

• Conflicts and value co-creation in project networks

  Cristina Mele

  229
  Citations

• Co‐creating value innovation through resource integration

  Cristina Mele;Tiziana Russo Spena;Maria Colurcio

  222
  Citations

• Value co-creation among retailers and consumers: New insights into the furniture market

  Luisa Andreu;Isabel Sánchez;Cristina Mele

  222
  Citations

• The role of shared intentions in the emergence of service ecosystems

  Marie Taillard;Linda D. Peters;Jaqueline Pels;Cristina Mele

  208
  Citations

• The evolving path of TQM: towards business excellence and stakeholder value

  Cristina Mele;Maria Colurcio

  207
  Citations

• A holistic market conceptualization

  Cristina Mele;Jaqueline Pels;Kaj Storbacka

  183
  Citations

• Mitigating loneliness with companion robots in the COVID-19 pandemic and beyond: an integrative framework and research agenda

  Gaby Odekerken-Schröder;Cristina Mele;Tiziana Russo-Spena;Dominik Mahr

  172
  Citations

• A new perspective on market dynamics: Market plasticity and the stability–fluidity dialectics

  Suvi Nenonen;Hans Kjellberg;Jaqueline Pels;Lilliemay Cheung

  163
  Citations

• Key Dimensions of Service Systems in Value-Creating Networks

  Cristina Mele;Francesco Polese

  143
  Citations

• Smart nudging: How cognitive technologies enable choice architectures for value co-creation

  Cristina Mele;Tiziana Russo Spena;Valtteri Kaartemo;Maria Luisa Marzullo

  138
  Citations

• Value co-creation as a complex adaptive process

  Francesco Polese;Cristina Mele;Evert Gummesson

  105
  Citations

• Research traditions of innovation: Goods-dominant logic, the resource-based approach, and service-dominant logic

  Cristina Mele;Maria Colurcio;Tiziana Russo-Spena

  104
  Citations

• Shaping service ecosystems: exploring the dark side of agency

  Cristina Mele;Suvi Nenonen;Jaqueline Pels;Kaj Storbacka

  94
  Citations

• The synergic relationship between TQM and marketing in creating customer value

  Cristina Mele

  92
  Citations

• Developing service research – paving the way to transdisciplinary research

  Anders Gustafsson;Claes Högström;Zoe Radnor;Margareta Friman

  88
  Citations

• The architecture of the phygital customer journey: a dynamic interplay between systems of insights and systems of engagement

  Cristina Mele;Tiziana Russo-Spena

  76
  Citations

• The millennial customer journey: a Phygital mapping of emotional, behavioural, and social experiences

  Cristina Mele;Tiziana Russo-Spena;Marco Tregua;Cristina Caterina Amitrano

  75
  Citations

• Value innovation in B2B: learning, creativity, and the provision of solutions within Service-Dominant Logic

  Cristina Mele

  72
  Citations