What is he best known for?
The fields of study he is best known for:
- World War II
- Social psychology
- Marketing
His main research concerns Social psychology, Marketing, International trade, Advertising and Word of mouth.
His work on Anger and Attribution as part of general Social psychology study is frequently linked to Path analysis and Direct effects, bridging the gap between disciplines.
His study in Service level requirement and Quality is carried out as part of his studies in Marketing.
His International trade research integrates issues from Fallacy and Market economy.
The Word of mouth study which covers Interpersonal communication that intersects with Homophily.
John L. Graham has researched Homophily in several fields, including Service provider, Public relations and Consumer behaviour.
His most cited work include:
- A Dyadic Study of Interpersonal Information Search (541 citations)
- A Field Study of Causal Inferences and Consumer Reaction: The View from the Airport (504 citations)
- Cross-cultural Interaction: The International Comparison Fallacy? (363 citations)
What are the main themes of his work throughout his whole career to date?
John L. Graham focuses on Marketing, Public relations, Social psychology, International business and Advertising.
John L. Graham conducted interdisciplinary study in his works that combined Marketing and Causal model.
His research integrates issues of Style and Strategic management in his study of Public relations.
He is interested in Interpersonal influence, which is a field of Social psychology.
His International business study incorporates themes from New business development and Organizational culture.
His research on Organizational culture frequently links to adjacent areas such as International trade.
He most often published in these fields:
- Marketing (27.27%)
- Public relations (14.77%)
- Social psychology (14.77%)
What were the highlights of his more recent work (between 2012-2020)?
- Media studies (4.55%)
- Public relations (14.77%)
- Social psychology (14.77%)
In recent papers he was focusing on the following fields of study:
His primary scientific interests are in Media studies, Public relations, Social psychology, Cultural diversity and Behavioral economics.
His Media studies research incorporates a variety of disciplines, including Blue book, Power, Creative team, Project sponsorship and Terrorism.
His work on Blueprint expands to the thematically related Public relations.
A large part of his Social psychology studies is devoted to Social psychology.
His study on Cultural diversity is intertwined with other disciplines of science such as Sowing, Horticulture, Orange and Content analysis.
The Behavioral economics study combines topics in areas such as George, Transactional leadership, Phone and Set.
Between 2012 and 2020, his most popular works were:
- Managing consumer debt: Culture, compliance, and completion (9 citations)
- Inventive Negotiation: Getting Beyond Yes (3 citations)
- Finding Potential Speed Bumps and Pitfalls in Buyer–Seller Negotiations in Twenty Cultures (1 citations)
This overview was generated by a machine learning system which analysed the scientist’s
body of work. If you have any feedback, you can
contact us
here.
