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D-Index & Metrics

Business and Management

D-Index
35
Citations
17728
World Ranking
2120
National Ranking
852

Research.com Recognitions

  • 2019 - Fellow of the American Marketing Association

Overview

Mary C. Gilly is affiliated with the University of California, Irvine in the United States. Their research contributions span several fields within the social sciences, psychology, experimental and cognitive psychology, urban studies, as well as sociology and political science.

Their recent academic publication includes the paper titled Author Meets Critics: Branding Diversity: New Advertising and Cultural Strategies, published in 2021 in the journal Advertising & Society Quarterly.

Frequent coauthors collaborating with Mary C. Gilly are:

  • Samantha N. N. Cross
  • Susie Khamis
  • Malcolm Auld
  • Peggy J. Kreshel
  • Edward Timke

Their work has appeared mainly in the publication venue:

  • Advertising & Society Quarterly

Mary C. Gilly's research topics include:

  • Creativity in Education and Neuroscience
  • Cultural Industries and Urban Development
  • Conferences and Exhibitions Management

In terms of disciplinary focus, they work primarily within:

  • Social Sciences
  • Psychology

Within these main fields, their subfield interests encompass:

  • Experimental and Cognitive Psychology
  • Urban Studies
  • Sociology and Political Science

Mary C. Gilly was recognized as a Fellow of the American Marketing Association in 2019.

Best Publications

  • eTailQ: dimensionalizing, measuring and predicting etail quality

    Mary Wolfinbarger;Mary C Gilly

  • We Are What We Post? Self‐Presentation in Personal Web Space

    Hope Jensen Schau;Mary C. Gilly

  • Shopping Online for Freedom, Control, and Fun

    Mary Wolfinbarger;Mary C. Gilly

  • A Dyadic Study of Interpersonal Information Search

    Mary C. Gilly;John L. Graham;Mary Finley Wolfinbarger;Laura J. Yale

  • Consumption Values and Market Choices: Theory and Applications

    Jagdish N. Sheth;Bruce I. Newman;Barbara L. Gross

  • Explorations of National Culture and Word-of-Mouth Referral Behavior in the Purchase of Industrial Services in the United States and Japan

    R. Bruce Money;Mary C. Gilly;John L. Graham

  • Post-Purchase Consumer Processes and the Complaining Consumer

    Mary C. Gilly;Betsy D. Gelb

  • Sex Roles in Advertising: A Comparison of Television Advertisements in Australia, Mexico, and the United States:

    Mary C. Gilly

  • The Elderly Consumer and Adoption of Technologies

    Mary C. Gilly;Valarie A. Zeithaml

  • Marketer Acculturation: The Changer and the Changed:

    Lisa Peñaloza;Mary C. Gilly

  • Gaining Compliance and Losing Weight:The Role of the Service Provider in Health Care Services

    Stephanie Dellande;Mary C. Gilly;John L. Graham

  • Advertising's Internal Audience:

    Mary C. Gilly;Mary Wolfinbarger

  • Postcomplaint Processes: From Organizational Response to Repurchase Behavior

    Mary C. Gilly

  • Consumer Identity Renaissance: The Resurgence of Identity-Inspired Consumption in Retirement

    Hope Jensen Schau;Mary C. Gilly;Mary Wolfinbarger

  • Recycling the Family Life Cycle: a Proposal For Redefinition

    Mary C. Gilly;Ben M. Enis

  • Sex Roles in Advertising: A Comparison of Television Advertisements in Australia, Mexico, and the United States

    Unknown

  • Information processing and problem solving: the migration of problems through formal positions and networks of ties.

    William B. Stevenson;Mary C. Gilly

  • Trends in Advertising Research: A Look at the Content of Marketing-Oriented Journals from 1976 to 1985

    Laura Yale;Mary C. Gilly

  • A transaction cost approach to consumer dissatisfaction and complaint actions

    Kjell Grønhaug;Mary C. Gilly

  • Explorations of National Culture and Word-of-Mouth Referral Behavior in the Purchase of Industrial Services in the United States and Japan

    Unknown

  • .ComQ : dimensionalizing, measuring, and predicting quality of the e-tail experince

    Mary Wolfinbarger;Mary C. Gilly

  • So Whaddya Think? Consumers Create Ads and Other Consumers Critique Them

    Burçak Ertimur;Mary C. Gilly

Frequent Co-Authors

John L. Graham
John L. Graham University of California, Irvine
Kjell Grønhaug
Kjell Grønhaug Norwegian School of Economics
John W. Slocum
John W. Slocum Southern Methodist University
George Gaskell
George Gaskell London School of Economics and Political Science
Alladi Venkatesh
Alladi Venkatesh University of California, Irvine
Valarie A. Zeithaml
Valarie A. Zeithaml University of North Carolina at Chapel Hill

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