The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where C. Whan Park sits on this spectrum.
This scientist: 100 publications — 27th percentile
27% of scientists in this discipline score the same or lower.
The last bar groups every scientist with 436 publications or more.
The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where C. Whan Park sits on this spectrum.
This scientist: 47 D-Index — 63rd percentile
63% of scientists in this discipline score the same or lower.
The last bar groups every scientist with 89 D-Index or more.
C. Whan Park is affiliated with the University of Southern California in the United States. Their research spans a range of topics within the broader fields of Business, Management and Accounting, as well as Decision Sciences. Park's work focuses on multiple subfields including Marketing, Strategy and Management, Information Systems and Management, Cognitive Neuroscience, and Social Psychology.
The scientist has explored topics that intersect Corporate Social Responsibility Reporting, Environmental Sustainability in Business, and Ethics in Business and Education. Park's research also covers areas concerning Aesthetic Perception and Analysis, Consumer Behavior in Brand Consumption and Identification, Color Perception and Design, and Risk and Safety Analysis.
Recent publications reflect a diverse range of thematic interests. Notable papers include:
These publications demonstrate the intersections of consumer behavior, environmental and social responsibility, product aesthetics, and safety governance.
Frequent coauthors in Park's work include Andreas B. Eisingerich, Deborah J. MacInnis, Freeman Wu, Martin Reimann, and Gratiana Pol. The collaboration with these researchers spans various topics, from marketing strategies to consumer psychology.
Park's contributions have appeared across multiple academic venues, notably:
C. Whan Park;Bernard J. Jaworski;Deborah J. MacInnis
Matthew Thomson;Deborah J. MacInnis;C. Whan Park
C. Whan Park;Deborah J. MacInnis;Joseph Priester;Andreas B. Eisingerich
James R. Bettman;C. Whan Park
C. Whan Park;Sandra Milberg;Robert Lawson
C. Whan Park;V. Parker Lessig
Daniel C. Smith;C. Whan Park
C. Whan Park;V. Parker Lessig
Rajesh Sethi;Daniel C. Smith;C. Whan Park
C. Whan Park;S. Mark Young
C. Whan Park;David L. Mothersbaugh;Lawrence Feick
C. Whan Park;Sung Youl Jun;Allan D. Shocker
C. Whan Park;Easwar S. Iyer;Daniel C. Smith
Deborah J. Macinnis;C. Whan Park
C. Whan Park;Andreas B. Eisingerich;Jason Whan Park
Alexander Fedorikhin;C. Whan Park;Matthew Thomson
C. Whan Park;Deborah J. Macinnis;Joseph Priester
Sandra J. Milberg;C. Whan Park;Michael S. McCarthy
C. Whan Park;Sung Youl Jun;Deborah J. MacInnis
C. Whan Park;Andreas B. Eisingerich;Gratiana Pol;Jason Whan Park
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