World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
38
Citations
32088
World Ranking
1783
National Ranking
731

Overview

Michael K. Brady is affiliated with Florida State University in the United States. Their research spans several fields within business and the social sciences, with a focus primarily on business, management, and accounting, alongside social sciences. More specifically, their subfields of study include marketing, organizational behavior and human resource management, sociology and political science, artificial intelligence, and strategy and management.

The scientist's work includes exploration of a variety of topics, particularly centered on customer service and behavior, digital marketing, and emerging technologies in service and automation. Their main research topics cover:

  • Customer Service Quality and Loyalty
  • Consumer Behavior in Brand Consumption and Identification
  • Digital Marketing and Social Media
  • AI in Service Interactions
  • Blockchain Technology Applications and Security
  • Robotic Process Automation Applications
  • Social Robot Interaction and Human-Robot Interaction (HRI)

Michael K. Brady has contributed to a number of recent publications. Some notable papers include:

  • "Rise of the Machines? Customer Engagement in Automated Service Interactions," 2021, Journal of Service Research
  • "AI Service and Emotion," 2022, Journal of Service Research
  • "Brand response to environmental turbulence: A framework and propositions for resistance, recovery and reinvention," 2021, International Journal of Research in Marketing
  • "Consumer relationship fading," 2020, Psychology and Marketing
  • "Can corporate social responsibility deter consumer dysfunctional behavior?" 2020, Journal of Consumer Marketing

The frequent publication venues associated with Michael K. Brady include:

  • Journal of Service Research
  • International Journal of Research in Marketing
  • Journal of Consumer Marketing
  • Psychology and Marketing
  • Journal of Travel Research

Collaboration is part of their research activities, with co-authors including Linda D. Hollebeek, David E. Sprott, Richard P. Bagozzi, Ming-Hui Huang, and Lopo L. Rego. These partnerships suggest interdisciplinary work across marketing, consumer behavior, and service research domains.

Best Publications

  • Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments

    J.Joseph Cronin;Michael K Brady;G.Tomas M Hult

  • Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach:

    Michael K. Brady;J. Joseph Cronin

  • Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies

    Clay M. Voorhees;Michael K. Brady;Roger Calantone;Edward Ramirez

  • Performance-only measurement of service quality: a replication and extension

    Michael K Brady;J.Joseph Cronin;Richard R Brand

  • Customer Orientation: Effects on Customer Service Perceptions and Outcome Behaviors

    Michael K. Brady;J. Joseph Cronin

  • Searching for a consensus on the antecedent role of service quality and satisfaction: an exploratory cross-national study

    Michael K Brady;Christopher J Robertson

  • Investigating the role of the physical environment in hedonic service consumption: an exploratory study of sporting events

    Roscoe Hightower;Michael K Brady;Thomas L Baker

  • A cross-sectional test of the effect and conceptualization of service value

    J. Joseph Cronin;Michael K. Brady;Richard R. Brand;Roscoe Hightower

  • Removing the contextual lens: A multinational, multi-setting comparison of service evaluation models

    Michael K. Brady;Gary A. Knight;J. Joseph Cronin;G. Tomas

  • Rethinking Service Recovery Strategies The Effect of Rapport on Consumer Responses to Service Failure

    Tom DeWitt;Michael K. Brady

  • Customer rage episodes: Emotions, expressions and behaviors

    Janet R. McColl-Kennedy;Paul G. Patterson;Amy K. Smith;Michael K. Brady

  • Touch Versus Tech: When Technology Functions as a Barrier or a Benefit to Service Encounters

    Michael D. Giebelhausen;Stacey G. Robinson;Nancy J. Sirianni;Michael K. Brady

  • A voice from the silent masses: An exploratory and comparative analysis of noncomplainers

    Clay M. Voorhees;Michael K. Brady;David M. Horowitz

  • Strategies to offset performance failures: The role of brand equity

    Michael K. Brady;J. Joseph Cronin;Gavin L. Fox;Michelle L. Roehm

  • Assessing the value of commonly used methods for measuring customer value: a multi-setting empirical study

    Sara Leroi-Werelds;Sandra Streukens;Michael K. Brady;Gilbert Swinnen

  • Managing behavioral intentions in diverse cultural environments: an investigation of service quality, service value, and satisfaction for American and Ecuadorian fast-food customers

    Michael K. Brady;Christopher J. Robertson;J.Joseph Cronin

  • Conveying Trustworthiness to Online Consumers: Reactions to Consensus, Physical Store Presence, Brand Familiarity, and Generalized Suspicion

    Ray L. Benedicktus;Michael K. Brady;Peter R. Darke;Clay M. Voorhees

  • A service perspective on the drivers of complaint intentions

    Clay M. Voorhees;Michael K. Brady

  • Service Sweethearting: Its Antecedents and Customer Consequences

    Michael K. Brady;Clay M. Voorhees;Michael J. Brusco

  • An exploratory study of service value in the USA and Ecuador

    Michael K. Brady;Christopher J. Robertson

  • Marketing Theory and Applications

    Michael K. Brady;Michael D. Hartline;Chris Blocker;Leff Bonney

Frequent Co-Authors

J. Joseph Cronin
J. Joseph Cronin Florida State University
Clay M. Voorhees
Clay M. Voorhees University of Alabama
Janet R. McColl-Kennedy
Janet R. McColl-Kennedy University of Queensland
Paul G. Patterson
Paul G. Patterson University of New South Wales
Thomas C. Baker
Thomas C. Baker Pennsylvania State University
Roger J. Calantone
Roger J. Calantone Michigan State University
Michael J. Brusco
Michael J. Brusco Florida State University
Jagdip Singh
Jagdip Singh Case Western Reserve University
Lars Witell
Lars Witell Karlstad University
John Roberts
John Roberts Rice University

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