What is he best known for?
The fields of study he is best known for:
- Marketing
- Statistics
- Social psychology
His main research concerns Service quality, Marketing, Service, Conceptualization and Empirical research.
His work in Marketing tackles topics such as Test which are related to areas like Econometrics.
His research in Service intersects with topics in Customer satisfaction, Word of mouth and Loyalty.
In most of his Empirical research studies, his work intersects topics such as Quality.
The Switching barriers research he does as part of his general Quality study is frequently linked to other disciplines of science, such as Value, therefore creating a link between diverse domains of science.
His SERVQUAL research integrates issues from Scale and Replication.
His most cited work include:
- Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (4539 citations)
- Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach: (2430 citations)
- Performance-only measurement of service quality: a replication and extension (702 citations)
What are the main themes of his work throughout his whole career to date?
Michael K. Brady focuses on Marketing, Service, Service quality, Advertising and Customer satisfaction.
In his study, which falls under the umbrella issue of Marketing, SERVQUAL is strongly linked to Empirical research.
Michael K. Brady interconnects Word of mouth and Social psychology in the investigation of issues within Service.
The study incorporates disciplines such as Test, Structural equation modeling and Conceptualization in addition to Service quality.
His Customer satisfaction research is multidisciplinary, relying on both Market analysis and Market research.
Michael K. Brady studied Quality and Services marketing that intersect with Switching barriers.
He most often published in these fields:
- Marketing (55.07%)
- Service (44.93%)
- Service quality (27.54%)
What were the highlights of his more recent work (between 2015-2021)?
- Marketing (55.07%)
- Advertising (21.74%)
- Service (44.93%)
In recent papers he was focusing on the following fields of study:
The scientist’s investigation covers issues in Marketing, Advertising, Service, Feeling and Value.
His Marketing study combines topics from a wide range of disciplines, such as Identity and Self-concept.
The study of Advertising is intertwined with the study of Relationship marketing in a number of ways.
His study in Service focuses on Service recovery in particular.
The concepts of his Feeling study are interwoven with issues in Construal level theory and Empirical research.
There are a combination of areas like Valuation of options, Compensation, Moderation, Incentive and Irrationality integrated together with his Value study.
Between 2015 and 2021, his most popular works were:
- Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies (437 citations)
- The Emergent Field of Organizational Frontlines (63 citations)
- Feeling Close From Afar: The Role of Psychological Distance in Offsetting Distrust in Unfamiliar Online Retailers (51 citations)
In his most recent research, the most cited papers focused on:
- Marketing
- Statistics
- Social psychology
Michael K. Brady mainly focuses on Advertising, Marketing, Field, Exchange value and Interface.
His study in Advertising is interdisciplinary in nature, drawing from both Construal level theory and Feeling.
His Marketing study focuses on Brand awareness in particular.
In his research, Michael K. Brady undertakes multidisciplinary study on Field and Customer to customer.
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