His main research concerns Service quality, Marketing, Service, Conceptualization and Empirical research. His work in Marketing tackles topics such as Test which are related to areas like Econometrics. His research in Service intersects with topics in Customer satisfaction, Word of mouth and Loyalty.
In most of his Empirical research studies, his work intersects topics such as Quality. The Switching barriers research he does as part of his general Quality study is frequently linked to other disciplines of science, such as Value, therefore creating a link between diverse domains of science. His SERVQUAL research integrates issues from Scale and Replication.
Michael K. Brady focuses on Marketing, Service, Service quality, Advertising and Customer satisfaction. In his study, which falls under the umbrella issue of Marketing, SERVQUAL is strongly linked to Empirical research. Michael K. Brady interconnects Word of mouth and Social psychology in the investigation of issues within Service.
The study incorporates disciplines such as Test, Structural equation modeling and Conceptualization in addition to Service quality. His Customer satisfaction research is multidisciplinary, relying on both Market analysis and Market research. Michael K. Brady studied Quality and Services marketing that intersect with Switching barriers.
The scientist’s investigation covers issues in Marketing, Advertising, Service, Feeling and Value. His Marketing study combines topics from a wide range of disciplines, such as Identity and Self-concept. The study of Advertising is intertwined with the study of Relationship marketing in a number of ways.
His study in Service focuses on Service recovery in particular. The concepts of his Feeling study are interwoven with issues in Construal level theory and Empirical research. There are a combination of areas like Valuation of options, Compensation, Moderation, Incentive and Irrationality integrated together with his Value study.
Michael K. Brady mainly focuses on Advertising, Marketing, Field, Exchange value and Interface. His study in Advertising is interdisciplinary in nature, drawing from both Construal level theory and Feeling. His Marketing study focuses on Brand awareness in particular.
In his research, Michael K. Brady undertakes multidisciplinary study on Field and Customer to customer.
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Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments
J.Joseph Cronin;Michael K Brady;G.Tomas M Hult.
Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach:
Michael K. Brady;J. Joseph Cronin.
Performance-only measurement of service quality: a replication and extension
Michael K Brady;J.Joseph Cronin;Richard R Brand.
Customer Orientation: Effects on Customer Service Perceptions and Outcome Behaviors
Michael K. Brady;J. Joseph Cronin.
Searching for a consensus on the antecedent role of service quality and satisfaction: an exploratory cross-national study
Michael K Brady;Christopher J Robertson.
Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies
Clay M. Voorhees;Michael K. Brady;Roger Calantone;Edward Ramirez.
A cross-sectional test of the effect and conceptualization of service value
J. Joseph Cronin;Michael K. Brady;Richard R. Brand;Roscoe Hightower.
Investigating the role of the physical environment in hedonic service consumption: an exploratory study of sporting events
Roscoe Hightower;Michael K Brady;Thomas L Baker.
Removing the contextual lens: A multinational, multi-setting comparison of service evaluation models
Michael K. Brady;Gary A. Knight;J. Joseph Cronin;G. Tomas.
Rethinking Service Recovery Strategies The Effect of Rapport on Consumer Responses to Service Failure
Tom DeWitt;Michael K. Brady.
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