Hanna Schramm-Klein

Best Publications

• DECADES OF RESEARCH ON MARKET ENTRY MODES: WHAT DO WE REALLY KNOW ABOUT EXTERNAL ANTECEDENTS OF ENTRY MODE CHOICE?

  Dirk Morschett;Hanna Schramm-Klein;Bernhard Swoboda

  525
  Citations

• Strategic retail management

  Joachim Zentes;Dirk Morschett;Hanna Schramm-Klein

  482
  Citations

• Brand personality of retailers – an analysis of its applicability and its effect on store loyalty

  Joachim Zentes;Dirk Morschett;Hanna Schramm-Klein

  280
  Citations

• Online retailing across e-channels and e-channel touchpoints: Empirical studies of consumer behavior in the multichannel e-commerce environment

  Gerhard Wagner;Hanna Schramm-Klein;Sascha Steinmann

  215
  Citations

• Supply-Chain-Management und Warenwirtschaftssysteme im Handel

  Joachim Hertel;Joachim Zentes;Hanna Schramm-Klein

  212
  Citations

• Competitive strategies in retailing—an investigation of the applicability of Porter's framework for food retailers

  Dirk Morschett;Bernhard Swoboda;Hanna Schramm-Klein

  191
  Citations

• Cross-channel integration – is it valued by customers?

  Hanna Schramm-Klein;Gerhard Wagner;Sascha Steinmann;Dirk Morschett

  179
  Citations

• The Relationship between marketing performance, logistics performance and company performance for retail companies

  Hanna Schramm-Klein;Dirk Morschett

  167
  Citations

• An intersector analysis of the relevance of service in building a strong retail brand

  Bernhard Swoboda;Frank Haelsig;Dirk Morschett;Hanna Schramm‐Klein

  137
  Citations

• The importance of retail brand equity and store accessibility for store loyalty in local competition

  Bernhard Swoboda;Bettina Berg;Hanna Schramm-Klein;Thomas Foscht

  129
  Citations

• Strategic retail management : text and international cases

  Joachim Zentes;Dirk Morschett;Hanna Schramm-Klein

  112
  Citations

• Retailer Corporate Social Responsibility Is Relevant to Consumer Behavior

  Hanna Schramm-Klein;Joachim Zentes;Sascha Steinmann;Bernhard Swoboda

  99
  Citations

• Moderating role of involvement in building a retail brand

  Bernhard Swoboda;Frank Haelsig;Hanna Schramm‐Klein;Dirk Morschett

  99
  Citations

• Who Is the Loser When I Lose the Game? Does Losing an Advergame Have a Negative Impact on the Perception of the Brand?

  Celina Steffen;Gunnar Mau;Hanna Schramm-Klein

  90
  Citations

• Brand Communication Success in Online Consumption Communities: An Experimental Analysis of the Effects of Communication Style and Brand Pictorial Representation

  Sascha Steinmann;Gunnar Mau;Hanna Schramm-Klein

  85
  Citations

• Effects of cross-channel synergies and complementarity in a multichannel e-commerce system – an investigation of the interrelation of e-commerce, m-commerce and IETV-commerce

  Gerhard Wagner;Hanna Schramm-Klein;Sascha Steinmann

  72
  Citations

• Reciprocal Effects of the Corporate Reputation and Store Equity of Retailers

  Bernhard Swoboda;Bettina Berg;Hanna Schramm-Klein

  70
  Citations

• Multi-Channel Retailing

  Hanna Schramm-Klein;Dirk Morschett

  65
  Citations

• Multi-Channel-Retailing

  Unknown

  62
  Citations

• Strategic Retail Management

  Unknown

  59
  Citations