World's Best Scientists 2026 revealed!
Hanna Schramm-Klein

Hanna Schramm-Klein

D-Index & Metrics

Business and Management

D-Index
30
Citations
4587
World Ranking
2977
National Ranking
96

Best Publications

  • DECADES OF RESEARCH ON MARKET ENTRY MODES: WHAT DO WE REALLY KNOW ABOUT EXTERNAL ANTECEDENTS OF ENTRY MODE CHOICE?

    Dirk Morschett;Hanna Schramm-Klein;Bernhard Swoboda

  • Strategic retail management

    Joachim Zentes;Dirk Morschett;Hanna Schramm-Klein

  • Brand personality of retailers – an analysis of its applicability and its effect on store loyalty

    Joachim Zentes;Dirk Morschett;Hanna Schramm-Klein

  • Online retailing across e-channels and e-channel touchpoints: Empirical studies of consumer behavior in the multichannel e-commerce environment

    Gerhard Wagner;Hanna Schramm-Klein;Sascha Steinmann

  • Supply-Chain-Management und Warenwirtschaftssysteme im Handel

    Joachim Hertel;Joachim Zentes;Hanna Schramm-Klein

  • Competitive strategies in retailing—an investigation of the applicability of Porter's framework for food retailers

    Dirk Morschett;Bernhard Swoboda;Hanna Schramm-Klein

  • Cross-channel integration – is it valued by customers?

    Hanna Schramm-Klein;Gerhard Wagner;Sascha Steinmann;Dirk Morschett

  • The Relationship between marketing performance, logistics performance and company performance for retail companies

    Hanna Schramm-Klein;Dirk Morschett

  • An intersector analysis of the relevance of service in building a strong retail brand

    Bernhard Swoboda;Frank Haelsig;Dirk Morschett;Hanna Schramm‐Klein

  • The importance of retail brand equity and store accessibility for store loyalty in local competition

    Bernhard Swoboda;Bettina Berg;Hanna Schramm-Klein;Thomas Foscht

  • Strategic retail management : text and international cases

    Joachim Zentes;Dirk Morschett;Hanna Schramm-Klein

  • Retailer Corporate Social Responsibility Is Relevant to Consumer Behavior

    Hanna Schramm-Klein;Joachim Zentes;Sascha Steinmann;Bernhard Swoboda

  • Moderating role of involvement in building a retail brand

    Bernhard Swoboda;Frank Haelsig;Hanna Schramm‐Klein;Dirk Morschett

  • Who Is the Loser When I Lose the Game? Does Losing an Advergame Have a Negative Impact on the Perception of the Brand?

    Celina Steffen;Gunnar Mau;Hanna Schramm-Klein

  • Brand Communication Success in Online Consumption Communities: An Experimental Analysis of the Effects of Communication Style and Brand Pictorial Representation

    Sascha Steinmann;Gunnar Mau;Hanna Schramm-Klein

  • Effects of cross-channel synergies and complementarity in a multichannel e-commerce system – an investigation of the interrelation of e-commerce, m-commerce and IETV-commerce

    Gerhard Wagner;Hanna Schramm-Klein;Sascha Steinmann

  • Reciprocal Effects of the Corporate Reputation and Store Equity of Retailers

    Bernhard Swoboda;Bettina Berg;Hanna Schramm-Klein

  • Multi-Channel Retailing

    Hanna Schramm-Klein;Dirk Morschett

  • Multi-Channel-Retailing

    Unknown

  • Strategic Retail Management

    Unknown

If you think any of the details on this page are incorrect, let us know.

Report an issue

We appreciate your kind effort to assist us to improve this page, it would be helpful providing us with as much detail as possible in the text box below: