Hanna Schramm-Klein

Hanna Schramm-Klein publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Hanna Schramm-Klein sits on this spectrum.

Hanna Schramm-Klein D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Hanna Schramm-Klein sits on this spectrum.

Best Publications

• DECADES OF RESEARCH ON MARKET ENTRY MODES: WHAT DO WE REALLY KNOW ABOUT EXTERNAL ANTECEDENTS OF ENTRY MODE CHOICE?

  Dirk Morschett;Hanna Schramm-Klein;Bernhard Swoboda

  525
  Citations

• Strategic retail management

  Joachim Zentes;Dirk Morschett;Hanna Schramm-Klein

  482
  Citations

• Brand personality of retailers – an analysis of its applicability and its effect on store loyalty

  Joachim Zentes;Dirk Morschett;Hanna Schramm-Klein

  280
  Citations

• Online retailing across e-channels and e-channel touchpoints: Empirical studies of consumer behavior in the multichannel e-commerce environment

  Gerhard Wagner;Hanna Schramm-Klein;Sascha Steinmann

  215
  Citations

• Supply-Chain-Management und Warenwirtschaftssysteme im Handel

  Joachim Hertel;Joachim Zentes;Hanna Schramm-Klein

  212
  Citations

• Competitive strategies in retailing—an investigation of the applicability of Porter's framework for food retailers

  Dirk Morschett;Bernhard Swoboda;Hanna Schramm-Klein

  191
  Citations

• Cross-channel integration – is it valued by customers?

  Hanna Schramm-Klein;Gerhard Wagner;Sascha Steinmann;Dirk Morschett

  179
  Citations

• The Relationship between marketing performance, logistics performance and company performance for retail companies

  Hanna Schramm-Klein;Dirk Morschett

  167
  Citations

• An intersector analysis of the relevance of service in building a strong retail brand

  Bernhard Swoboda;Frank Haelsig;Dirk Morschett;Hanna Schramm‐Klein

  137
  Citations

• The importance of retail brand equity and store accessibility for store loyalty in local competition

  Bernhard Swoboda;Bettina Berg;Hanna Schramm-Klein;Thomas Foscht

  129
  Citations

• Strategic retail management : text and international cases

  Joachim Zentes;Dirk Morschett;Hanna Schramm-Klein

  112
  Citations

• Retailer Corporate Social Responsibility Is Relevant to Consumer Behavior

  Hanna Schramm-Klein;Joachim Zentes;Sascha Steinmann;Bernhard Swoboda

  99
  Citations

• Moderating role of involvement in building a retail brand

  Bernhard Swoboda;Frank Haelsig;Hanna Schramm‐Klein;Dirk Morschett

  99
  Citations

• Who Is the Loser When I Lose the Game? Does Losing an Advergame Have a Negative Impact on the Perception of the Brand?

  Celina Steffen;Gunnar Mau;Hanna Schramm-Klein

  90
  Citations

• Brand Communication Success in Online Consumption Communities: An Experimental Analysis of the Effects of Communication Style and Brand Pictorial Representation

  Sascha Steinmann;Gunnar Mau;Hanna Schramm-Klein

  85
  Citations

• Effects of cross-channel synergies and complementarity in a multichannel e-commerce system – an investigation of the interrelation of e-commerce, m-commerce and IETV-commerce

  Gerhard Wagner;Hanna Schramm-Klein;Sascha Steinmann

  72
  Citations

• Reciprocal Effects of the Corporate Reputation and Store Equity of Retailers

  Bernhard Swoboda;Bettina Berg;Hanna Schramm-Klein

  70
  Citations

• Multi-Channel Retailing

  Hanna Schramm-Klein;Dirk Morschett

  65
  Citations

• Multi-Channel-Retailing

  Unknown

  62
  Citations

• Strategic Retail Management

  Unknown

  59
  Citations