World's Best Scientists 2026 revealed!
Muhammad Sabbir Rahman

Muhammad Sabbir Rahman

D-Index & Metrics

Business and Management

D-Index
37
Citations
4425
World Ranking
1993
National Ranking
3

Overview

Muhammad Sabbir Rahman is affiliated with North South University in Bangladesh and has contributed significantly to research in business, management, and social sciences. Their work spans several interconnected fields including strategy and management, sociology and political science, marketing, management information systems, and information systems and management.

The research topics most frequently explored by Muhammad Sabbir Rahman include digital marketing and social media, sustainable supply chain management, supply chain resilience and risk management, technology adoption and user behaviour, environmental sustainability in business, quality and supply management, and big data and business intelligence.

They have published multiple papers in renowned academic journals. Some notable recent publications include:

  • The new wave of AI-powered luxury brands online shopping experience: The role of digital multisensory cues and customers' engagement (2023, Journal of Retailing and Consumer Services)
  • Technology readiness of B2B firms and AI-based customer relationship management capability for enhancing social sustainability performance (2022, Journal of Business Research)

Other relevant papers, although not as lead author, include:

  • Big data analytics and artificial intelligence technologies based collaborative platform empowering absorptive capacity in health care supply chain: An empirical study (2022, Journal of Business Research)
  • The role of capabilities in shaping sustainable supply chain flexibility and enhancing circular economy-target performance: an empirical study (2021, Supply Chain Management An International Journal)
  • Marketing analytics capability, artificial intelligence adoption, and firms' competitive advantage: Evidence from the manufacturing industry (2022, Industrial Marketing Management)

Muhammad Sabbir Rahman's research contributions are frequently published in venues such as Benchmarking An International Journal, Business Strategy and the Environment, Journal of Business Research, arXiv (Cornell University), and the International Journal of Production Economics.

Collaborative work features among a network of coauthors who have partnered on various publications. Frequent coauthors include:

  • Surajit Bag
  • Hasliza Hassan
  • Md Afnan Hossain
  • Mohammad Osman Gani
  • Gautam Srivastava

The scientist's body of work demonstrates engagement with complex issues at the intersection of artificial intelligence, sustainability, supply chain flexibility, and consumer engagement in digital platforms. This research reflects a focus on both theoretical frameworks and empirical studies addressing real-world organizational challenges.

Best Publications

  • A Conceptual Study on the Country of Origin Effect on Consumer Purchase Intention

    Samin Rezvani;Goodarz Javadian Dehkordi;Muhammad Sabbir Rahman;Firoozeh Fouladivanda

  • Big data analytics and artificial intelligence technologies based collaborative platform empowering absorptive capacity in health care supply chain: An empirical study

    Unknown

  • A Conceptual Study on the Relationship between Service Quality towards Customer Satisfaction: Servqual and Gronroos’s Service Quality Model Perspective

    Muhammad Sabbir Rahman;Abdul Highe Khan;Md. Mahmudul Haque

  • The role of capabilities in shaping sustainable supply chain flexibility and enhancing circular economy-target performance: an empirical study

    Surajit Bag;Muhammad Sabbir Rahman

  • The new wave of AI-powered luxury brands online shopping experience: The role of digital multisensory cues and customers’ engagement

    Unknown

  • M-payment adoption for bottom of pyramid segment: an empirical investigation

    Mehdi Hussain;Abu Taher Mollik;Rechel Johns;Muhammad Sabbir Rahman

  • Marketing analytics capability, artificial intelligence adoption, and firms' competitive advantage: Evidence from the manufacturing industry

    Unknown

  • Technology readiness of B2B firms and AI-based customer relationship management capability for enhancing social sustainability performance

    Unknown

  • The role of big data and predictive analytics in developing a resilient supply chain network in the South African mining industry against extreme weather events

    Unknown

  • Understanding and predicting the determinants of blockchain technology adoption and SMEs' performance

    Unknown

  • Examining the role of virtue ethics and big data in enhancing viable, sustainable, and digital supply chain performance

    Unknown

  • Survival strategies of SMEs amidst the COVID-19 pandemic: application of SEM and fsQCA

    Unknown

  • A Conceptual Study on E-marketing and Its Operation on Firm's Promotion and Understanding Customer’s Response

    Goodarz Javadian Dehkordi;Samin Rezvani;Muhammad Sabbir Rahman;Firoozeh Fouladivanda

  • Knowledge sharing behaviors among non academic staff of higher learning institutions

    Muhammad Sabbir Rahman;Aahad M Osmangani;Nuraihan Mat Daud;Fadi Abdel Muniem AbdelFattah

  • Malaysian hypermarket retailing development and expansion

    Hasliza Hassan;Abu Bakar Sade;Muhammad Sabbir Rahman

  • What Makes Tourists Satisfied? An Empirical Study on Malaysian Islamic Tourist Destination

    Abdul Highe Khan;A. K. M. Ahasanul Haque;Muhammad Sabbir Rahman

  • Trust and work place spirituality on knowledge sharing behaviour: Perspective from non-academic staff of higher learning institutions

    Muhammad Sabbir Rahman;Aahad M Osmangani;Nuraihan Mat Daud;Abdul Hannan Chowdhury

  • Climate change adaptation and disaster risk reduction in the garment industry supply chain network

    Unknown

  • Consumer online purchase behavior of local fashion clothing brands: Information adoption, e-WOM, online brand familiarity and online brand experience

    Muhammad Sabbir Rahman;Mahafuz Mannan

  • Optimizing firm's supply chain resilience in data-driven business environment

    Unknown

  • Tourist’s preferences in selection of local food: perception and behavior embedded model

    Muhammad Sabbir Rahman;Mahmud Habib Zaman;Hasliza Hassan;Chong Chin Wei

  • Tacit knowledge-sharing behavior among the academic staff

    Muhammad Sabbir Rahman;Mahafuz Mannan;Afnan Hossain;Mahmud Habib Zaman

  • Does marketing analytics capability boost firms' competitive marketing performance in data-rich business environment?

    Muhammad Sabbir Rahman;Afnan Hossain;Fadi Abdel Muniem Abdel Fattah

  • Investigation of the Relationship of Brand Personality, Subjective Norm and Perceived Control on Consumers’ Purchase Intention of Organic Fast Food

    Charraz Charraz Othman;Muhammad Sabbir Rahman

  • Shaping entrepreneurial intention among youngsters in Malaysia

    Hasliza Hassan;Abu Bakar Sade;Muhammad Sabbir Rahman

  • Millennials’ purchasing behavior toward fashion clothing brands: influence of brand awareness and brand schematicity

    Muhammad Sabbir Rahman;Afnan Hossain;Mohammad Tayeenul Hoque;Rifayat Islam Rushan

  • Assessing the antecedents of customer loyalty on healthcare insurance products: Service quality; perceived value embedded model

    Fadi Abdelmuniem Abdelfattah;Muhammad Sabbir Rahman;Mohamad Osman

  • Patient’s behavioral intention: public and private hospitals context

    Muhammad Sabbir Rahman;Mahafuz Mannan;Afnan Hossain;Mahmud Habib Zaman

  • A Conceptual Study on Consumers’ Purchase Intention of Broadband Services: Service Quality and Experience Economy Perspective

    Muhammad Sabbir Rahman;Md. Mahmudul Haque;Abdul Highe Khan

  • Dynamics of consumers' perception, demographic characteristics and consumers' behavior towards selection of a restaurant: an exploratory study on Dhaka city consumers

    Muhammad Sabbir Rahman

Frequent Co-Authors

Surajit Bag
Surajit Bag Excelia Business School
Shahriar Akter
Shahriar Akter University of Wollongong

If you think any of the details on this page are incorrect, let us know.

Report an issue

We appreciate your kind effort to assist us to improve this page, it would be helpful providing us with as much detail as possible in the text box below:

Related Online Degrees & Career Pathways

Exploring business and management studies in the USA opens doors to a variety of flexible and affordable academic options. Many students are now considering fast track degree programs, which allow them to earn a degree in less time and start their careers sooner. These accelerated programs are particularly appealing to working professionals and those seeking a quicker return on investment.

Cost is a major concern for many students. Fortunately, there are many online business degree cost options that make pursuing a business education more accessible without compromising on quality. Affordability can be especially relevant for students weighing the benefits of in-person versus online learning.

In addition to traditional business degrees, there is growing interest in related pathways like health administration online degree programs. These degrees blend business skills with knowledge specific to the healthcare industry, preparing graduates for in-demand management roles. For those seeking advanced expertise, affordable online mha programs provide a flexible route to leadership positions in healthcare administration.

Best Scientists Citing Muhammad Sabbir Rahman

Trending Scientists

Recently Published Articles