His primary areas of investigation include Marketing, Usability, Structural equation modeling, Advertising and Consumer behaviour. As part of his studies on Marketing, Norazah Mohd Suki often connects relevant subjects like Courtesy. His Usability research is multidisciplinary, relying on both Applied psychology and Knowledge management.
The various areas that Norazah Mohd Suki examines in his Advertising study include Social influence and Mobile device. His work carried out in the field of Consumer behaviour brings together such families of science as Likert scale, Empirical research, The Internet and Socioeconomics. Norazah Mohd Suki has researched Order in several fields, including Quality, Context and Consumption.
Norazah Mohd Suki mainly focuses on Marketing, Advertising, Structural equation modeling, Usability and Purchasing. His Marketing research integrates issues from Consumption and The Internet. The concepts of his Advertising study are interwoven with issues in Order and Service.
His Usability study integrates concerns from other disciplines, such as World Wide Web and Knowledge management. His research ties Quality and Purchasing together. Norazah Mohd Suki focuses mostly in the field of Service quality, narrowing it down to topics relating to Empathy and, in certain cases, Service delivery framework.
His primary scientific interests are in Marketing, Theory of planned behavior, Econometrics, Advertising and Technology acceptance model. He interconnects Unesco world heritage and Real estate development in the investigation of issues within Marketing. His research in Theory of planned behavior intersects with topics in Environmental economics, Efficient energy use and Applied psychology.
His Econometrics study overlaps with Inequality, Wavelet coherence, Frequency domain, Lag and Wavelet approach. His study in Advertising is interdisciplinary in nature, drawing from both Renewable energy and Mediation. His studies in Technology acceptance model integrate themes in fields like Public economics, Value-added tax and Consumer behaviour.
Econometrics, Inequality, Wavelet coherence, Frequency domain and Lag are his primary areas of study. His Econometrics research is multidisciplinary, relying on both Index and Secondary sector of the economy. Inequality is intertwined with Wavelet approach and Recreation in his research.
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Young consumers’ insights on brand equity: effects of brand association, brand loyalty, brand awareness, and brand image
Jumiati Sasmita;Norazah Mohd Suki.
International Journal of Retail & Distribution Management (2015)
User Acceptance of the E-Government Services in Malaysia: Structural Equation Modelling Approach
Norazah Mohd Suki;T. Ramayah.
Green product purchase intention: impact of green brands, attitude, and knowledge
Norazah Mohd Suki.
British Food Journal (2016)
Exploring the relationship between perceived usefulness, perceived ease of use, perceived enjoyment, attitude and subscribers' intention towards using 3G mobile services
Norazah Mohd Suki;Norbayah Mohd Suki.
Green awareness effects on consumers' purchasing decision: Some insights from Malaysia
Norazah Mohd. Suki.
Consumer environmental concern and green product purchase in Malaysia: structural effects of consumption values
Norazah Mohd Suki.
Journal of Cleaner Production (2016)
Internet shopping acceptance
Norazah Mohd Suki;T. Ramayah;Norbayah Mohd Suki.
Direct Marketing: An International Journal (2008)
Passenger satisfaction with airline service quality in Malaysia: A structural equation modeling approach
Norazah Mohd Suki.
Research in transportation business and management (2014)
Mobile phone usage for m‐learning: comparing heavy and light mobile phone users
Norbayah Mohd Suki;Norazah Mohd Suki.
Campus-wide Information Systems (2007)
INTENTION TO USE MOBILE PC AMONG MBA STUDENTS: IMPLICATIONS FOR TECHNOLOGY INTEGRATION IN THE LEARNING CURRICULUM
T. Ramayah;Norazah Mohd Suki.
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