What is he best known for?
The fields of study he is best known for:
- Marketing
- The Internet
- Social psychology
His primary areas of investigation include Marketing, Usability, Structural equation modeling, Advertising and Consumer behaviour.
As part of his studies on Marketing, Norazah Mohd Suki often connects relevant subjects like Courtesy.
His Usability research is multidisciplinary, relying on both Applied psychology and Knowledge management.
The various areas that Norazah Mohd Suki examines in his Advertising study include Social influence and Mobile device.
His work carried out in the field of Consumer behaviour brings together such families of science as Likert scale, Empirical research, The Internet and Socioeconomics.
Norazah Mohd Suki has researched Order in several fields, including Quality, Context and Consumption.
His most cited work include:
- User Acceptance of the E-Government Services in Malaysia: Structural Equation Modelling Approach (104 citations)
- Consumer environmental concern and green product purchase in Malaysia: structural effects of consumption values (94 citations)
- Young consumers’ insights on brand equity: effects of brand association, brand loyalty, brand awareness, and brand image (90 citations)
What are the main themes of his work throughout his whole career to date?
Norazah Mohd Suki mainly focuses on Marketing, Advertising, Structural equation modeling, Usability and Purchasing.
His Marketing research integrates issues from Consumption and The Internet.
The concepts of his Advertising study are interwoven with issues in Order and Service.
His Usability study integrates concerns from other disciplines, such as World Wide Web and Knowledge management.
His research ties Quality and Purchasing together.
Norazah Mohd Suki focuses mostly in the field of Service quality, narrowing it down to topics relating to Empathy and, in certain cases, Service delivery framework.
He most often published in these fields:
- Marketing (44.88%)
- Advertising (33.66%)
- Structural equation modeling (24.39%)
What were the highlights of his more recent work (between 2019-2021)?
- Marketing (44.88%)
- Theory of planned behavior (3.90%)
- Econometrics (1.95%)
In recent papers he was focusing on the following fields of study:
His primary scientific interests are in Marketing, Theory of planned behavior, Econometrics, Advertising and Technology acceptance model.
He interconnects Unesco world heritage and Real estate development in the investigation of issues within Marketing.
His research in Theory of planned behavior intersects with topics in Environmental economics, Efficient energy use and Applied psychology.
His Econometrics study overlaps with Inequality, Wavelet coherence, Frequency domain, Lag and Wavelet approach.
His study in Advertising is interdisciplinary in nature, drawing from both Renewable energy and Mediation.
His studies in Technology acceptance model integrate themes in fields like Public economics, Value-added tax and Consumer behaviour.
Between 2019 and 2021, his most popular works were:
- Revisiting the Environmental Kuznets Curve in Malaysia: The role of globalization in sustainable environment (31 citations)
- The asymmetric effects of oil price on sectoral Islamic stocks: New evidence from quantile-on-quantile regression approach (29 citations)
- Dynamic linkages between tourism, transportation, growth and carbon emission in the USA: evidence from partial and multiple wavelet coherence (26 citations)
In his most recent research, the most cited papers focused on:
- Marketing
- The Internet
- Social psychology
Econometrics, Inequality, Wavelet coherence, Frequency domain and Lag are his primary areas of study.
His Econometrics research is multidisciplinary, relying on both Index and Secondary sector of the economy.
Inequality is intertwined with Wavelet approach and Recreation in his research.
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