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D-Index & Metrics

Business and Management

D-Index
40
Citations
6435
World Ranking
1685
National Ranking
53

Overview

Edwin J. Nijssen is affiliated with Eindhoven University of Technology in the Netherlands and has contributed to research primarily within the fields of Business, Management and Accounting as well as Social Sciences. Their work spans several subfields including Sociology and Political Science, Strategy and Management, Marketing, Social Psychology, and Organizational Behavior and Human Resource Management.

Their main research topics focus on Digital Marketing and Social Media, Innovation and Knowledge Management, Technology Adoption and User Behaviour, Knowledge Management and Sharing, Consumer Retail Behavior Studies, Open Source Software Innovations, and Customer Service Quality and Loyalty.

Frequent publication venues for Nijssen's work include:

  • Industrial Marketing Management
  • Journal of Personal Selling and Sales Management
  • Journal of Service Management
  • Journal of the Academy of Marketing Science
  • Journal of Business Research

Notable recent papers authored or co-authored by Nijssen are:

  • How important is alignment of social media use and R&D-Marketing cooperation for innovation success?, 2020, Journal of Business Research
  • The impact of digital transformation on salespeople: an empirical investigation using the JD-R model, 2021, Journal of Personal Selling and Sales Management
  • Studying the antecedents and outcome of social media use by salespeople using a MOA framework, 2020, Industrial Marketing Management
  • Reducing food waste through digital platforms: A quantification of cross-side network effects, 2020, Industrial Marketing Management
  • How young companies can effectively manage their slack resources over time to ensure sales growth: the contingent role of value-based selling, 2020, Journal of the Academy of Marketing Science

Nijssen frequently collaborates with several co-authors including Paolo Guenzi, Michel van der Borgh, Jeroen Schepers, David Leiño Calleja, and Ties van Bommel, indicating a pattern of recurring academic partnerships.

Best Publications

  • Exploring product and service innovation similarities and differences

    Edwin J. Nijssen;Bas Hillebrand;Patrick A.M. Vermeulen;Ron G.M. Kemp

  • Examining the animosity model in a country with a high level of foreign trade

    Edwin J. Nijssen;Susan P. Douglas

  • Performance effects of using the Balanced Scorecard: a note on the Dutch experience

    Geert J.M. Braam;Edwin J. Nijssen

  • Integrating Branding Strategy Across Markets: Building International Brand Architecture

    Susan P. Douglas;C. Samuel Craig;Edwin J. Nijssen

  • On the use of 'borrowed' scales in cross-national research: a cautionary note.

    Susan P. Douglas;Edwin J. Nijssen

  • Determinants of the adoption of new product development tools by industrial firms

    Edwin J. Nijssen;Ruud T. Frambach

  • Success factors of line extensions of fast‐moving consumer goods

    Edwin J. Nijssen

  • Consumer World-Mindedness, Social-Mindedness, and Store Image:

    Edwin J . Nijssen;Susan P . Douglas

  • Strategic reactions of national brand manufacturers towards private labels: An empirical study in The Netherlands

    Peter C. Verhoef;Edwin J. Nijssen;Laurens M. Sloot

  • Consumer World-Mindedness and Attitudes toward Product Positioning in Advertising: An Examination of Global versus Foreign versus Local Positioning:

    Edwin J . Nijssen;Susan P . Douglas

  • Exploring CRM effectiveness: an institutional theory perspective

    Bas Hillebrand;Jurriaan J. Nijholt;Edwin J. Nijssen

  • Investigating Industry Context Effects in Consumer-Firm Relationships: Preliminary Results From a Dispositional Approach:

    Edwin Nijssen;Jagdip Singh;Deepak Sirdeshmukh;Hartmut Holzmüeller

  • Awareness, use and effectiveness of models and methods for new product development

    Ed J. Nijssen;Karin F.M. Lieshout

  • Accelerating New Product Development: A Preliminary Empirical Test of a Hierarchy of Implementation

    Ed J. Nijssen;Arthur R. L. Arbouw;Harry R. Commandeur

  • Unraveling willingness to cannibalize: a closer look at the barrier to radical innovation

    Edwin J. Nijssen;Bas Hillebrand;Patrick A.M. Vermeulen

  • Don’t just fix it, make it better! Using frontline service employees to improve recovery performance

    Gielis A. H. van der Heijden;Jeroen J. L. Schepers;Edwin J. Nijssen;Andrea Ordanini

  • Understanding workplace boredom among white collar employees: Temporary reactions and individual differences

    van der Gah Gielis Heijden;Jjl Jeroen Schepers;EJ Ed Nijssen

  • Conjoining international marketing and relationship marketing: Exploring consumers' cross-border service relationships

    Edwin J . Nijssen;Hester van Herk

  • The impact of digital transformation on salespeople: an empirical investigation using the JD-R model

    Paolo Guenzi;Edwin J. Nijssen

  • A laddering approach to the use of methods and techniques to reduce the cycle time of new-to-the-firm products

    Fred Langerak;Ed Peelen;Edwin Nijssen

  • Entrepreneurial marketing : an effectual approach

    Edwin J. Nijssen

  • Success Factors of Line Extensions of Fast Moving Consumer Goods

    E.J. Nijssen;S. de Jonge;B. van Leeuwen

Frequent Co-Authors

Jagdip Singh
Jagdip Singh Case Western Reserve University
Susan P. Douglas
Susan P. Douglas New York University
Fred Langerak
Fred Langerak Eindhoven University of Technology
Peter C. Verhoef
Peter C. Verhoef University of Groningen
Athanasios Krystallis
Athanasios Krystallis American College of Greece
Andrea Ordanini
Andrea Ordanini Bocconi University
Jeroen P.J. de Jong
Jeroen P.J. de Jong Utrecht University
Christopher L. Tucci
Christopher L. Tucci Imperial College London
Dominique Foray
Dominique Foray École Polytechnique Fédérale de Lausanne
Willem Verbeke
Willem Verbeke Erasmus University Rotterdam

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