World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
32
Citations
7469
World Ranking
2588
National Ranking
1015

Overview

Chekitan S. Dev is affiliated with Cornell University in the United States and conducts research primarily within the fields of Business, Management and Accounting and Social Sciences. Their work spans several subfields including Sociology and Political Science, Tourism, Leisure and Hospitality Management, Organizational Behavior and Human Resource Management, Marketing, and General Health Professions.

The main topics covered in their research focus on Hospitality and Tourism Education, Sport and Mega-Event Impacts, Management and Organizational Studies, Customer Service Quality and Loyalty, Psychology of Social Influence, Consumer Retail Behavior Studies, and Global Healthcare and Medical Tourism.

Dev has contributed to multiple academic venues, with the most frequent publications appearing in the Journal of Hospitality & Tourism Research, where they published two papers. Other venues include Industrial Marketing Management, Cornell Hospitality Quarterly, and the PsycTESTS Dataset.

Recent papers by Dev include:

  • The Future of Hospitality Management Programs: A Wakeup Call (2020), Journal of Hospitality & Tourism Research
  • A Wellness Tourism Initiative to Alleviate Poverty Among Women (2023), Cornell Hospitality Quarterly
  • Reimagining ICHRIE's Future by Rebranding its Mission (2021), Journal of Hospitality & Tourism Research

Dev has worked frequently with several co-authors, most notably James R. Brown, Jody L. Crosno, and Yuerong Liu.

In addition to research articles, Dev has published multiple books with Cornell University Press eBooks. Their book series titled Hospitality Branding, Volume 2 is listed three times with publication planned for 2025.

Best Publications

  • Market orientation and performance in service firms: role of innovation

    Sanjeev Agarwal;M. Krishna Erramilli;Chekitan S. Dev

  • Managing marketing channel opportunism: The efficacy of alternative governance mechanisms

    James R. Brown;Chekitan S. Dev;Dong Jin Lee

  • Market orientation, competitive advantage, and performance: A demand-based perspective

    Kevin Zheng Zhou;James R. Brown;Chekitan S. Dev

  • Service Innovation and Customer Choices in the Hospitality Industry

    Liana Victorino;Rohit Verma;Gerhard Plaschka;Chekitan S Dev

  • Managing hotel brand equity: A customer-centric framework for assessing performance

    Keshav Prasad;Chekitan S. Dev

  • Choice Between Non-Equity Entry Modes: An Organizational Capability Perspective

    M. Krishna Erramilli;Sanjeev Agarwal;Chekitan S. Dev

  • The effects of customer and competitor orientations on performance in global markets: a contingency analysis

    Kevin Zheng Zhou;James R Brown;Chekitan S Dev;Sanjeev Agarwal

  • Broadening the foreign market entry mode decision: separating ownership and control

    J R Brown;C S Dev;Z Zhou

  • Looking Beyond RevPAR: Productivity Consequences of Hotel Strategies

    James R. Brown;Chekitan S. Dev

  • Brand extension and customer loyalty: evidence from the lodging industry

    Weizhong Jiang;Chekitan S. Dev;Vithala R. Rao

  • Improving Productivity in a Service Business Evidence from the Hotel Industry

    James R. Brown;Chekitan S. Dev

  • A customer-focused approach can bring the current marketing mix into the 21 st century

    Chekitan S. Dev;Don E. Schultz

  • Brands Across Borders: Determining Factors in Choosing Franchising or Management Contracts for Entering International Markets

    Chekitan S. Dev;M. Krishna Erramilli;Sanjeev Agarwal

  • An empirical study of brand switching for a retail service

    Michael S. Morgan;Chekitan S. Dev

  • A Positioning Analysis of Hotel Brands - Based on Travel-Manager Perceptions

    Chekitan S. Dev;Michael S. Morgan;Stowe Shoemaker

  • Marketing Challenges for the Next Decade

    Chekitan S. Dev;Michael D. Olsen

  • Hospitality Marketing: A Retrospective Analysis (1960-2010) and Predictions (2010-2020)

    Chekitan S. Dev;John D. Buschman;John T. Bowen

  • To Look or Book: An Examination of Consumers’ Apprehensiveness toward Internet Use

    Alex M. Susskind;Mark A. Bonn;Chekitan S. Dev

  • The franchisor - franchisee relationship a key to franchise performance.

    James R. Brown;Chekitan S. Dev

  • Customer Orientation or Competitor Orientation: Which Marketing Strategy Has a Higher Payoff for Hotel Brands?

    Chekitan S. Dev;Kevin Zheng Zhou;Jim Brown;Sanjeev Agarwal

  • Strategic marketing: A lodging “end run”

    Mark W. Cunningham;Chekitan S. Dev

Frequent Co-Authors

James R. Brown
James R. Brown West Virginia University
Kevin Zheng Zhou
Kevin Zheng Zhou University of Hong Kong
Dong-Jin Lee
Dong-Jin Lee Yonsei University
Michael D. Olsen
Michael D. Olsen Virginia Tech
Roland T. Rust
Roland T. Rust University of Maryland, College Park
Vithala R. Rao
Vithala R. Rao Cornell University
David R. Just
David R. Just Cornell University
Pradeep K. Chintagunta
Pradeep K. Chintagunta University of Chicago
Rohit Verma
Rohit Verma University of South Carolina
Sheryl E. Kimes
Sheryl E. Kimes Cornell University

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