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Michael B. Beverland

Michael B. Beverland

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Business and Management
UK
2024

D-Index & Metrics

Business and Management

D-Index
56
Citations
14417
World Ranking
696
National Ranking
106

Research.com Recognitions

  • 2024 - Research.com Business and Management in United Kingdom Leader Award

Overview

Michael B. Beverland is affiliated with the University of Sussex in the United Kingdom. Their research spans multiple fields primarily within Business, Management and Accounting as well as Social Sciences. The key subfields they have contributed to include Sociology and Political Science, Marketing, Organizational Behavior and Human Resource Management, Management of Technology and Innovation, and Social Psychology.

The main topics covered in their work focus on Customer Service Quality and Loyalty, Digital Economy and Work Transformation, Cultural Industries and Urban Development, Service and Product Innovation, Design Education and Practice, Consumer Behavior in Brand Consumption and Identification, and Human-Animal Interaction Studies.

Their publication record features articles in several academic journals, with frequent contributions to:

  • Industrial Marketing Management
  • Organization Studies
  • Journal of Consumer Research
  • Journal of Macromarketing
  • Journal of the Academy of Marketing Science

Recent papers by Michael B. Beverland include:

  • Using design thinking to respond to crises: B2B lessons from the 2020 COVID-19 pandemic (2020, Industrial Marketing Management)
  • How to write up case-study methodology sections (2020, Industrial Marketing Management)
  • How Brands Craft National Identity (2020, Journal of Consumer Research)
  • Animals in our Lives: An Interactive Well-Being Perspective (2021, Journal of Macromarketing)
  • Dialectical Emotional Labour in Digital Person-branding: The case of digital influencers (2023, Organization Studies)

Their frequent coauthors include Pinar Cankurtaran, Adam Lindgreen, C. Anthony Di Benedetto, Giana M. Eckhardt, and Sean Sands. Collaboration with these colleagues has resulted in multiple publications.

Best Publications

  • The Quest for Authenticity in Consumption: Consumers’ Purposive Choice of Authentic Cues to Shape Experienced Outcomes

    Michael Bryan Beverland;Francis John Damien Farrelly

  • Crafting Brand Authenticity: The Case of Luxury Wines*

    Michael B. Beverland

  • Measuring Consumer-Based Brand Authenticity

    Julie Napoli;Sonia J. Dickinson;Michael B. Beverland;Michael B. Beverland;Francis Farrelly

  • The ‘real thing’: Branding authenticity in the luxury wine trade

    Michael Beverland

  • Why Pass on Viral Messages? Because They Connect Emotionally

    Angela Dobele;Adam Lindgreen;Michael Beverland;Joëlle Vanhamme

  • Projecting Authenticity Through Advertising: Consumer Judgments of Advertisers' Claims

    Michael B. Beverland;Adam Lindgreen;Michiel W. Vink

  • Controlled infection! Spreading the brand message through viral marketing

    Angela Dobele;David John Toleman;Michael Bryan Beverland

  • What makes a good case study? A positivist review of qualitative case research published in Industrial Marketing Management, 1971–2006

    Michael Beverland;Adam Lindgreen

  • Doing Design Thinking: Conceptual Review, Synthesis, and Research Agenda

    Pietro Micheli;Sarah J. S. Wilner;Sabeen Hussain Bhatti;Matteo Mura

  • Uncovering “theories‐in‐use”: building luxury wine brands

    Michael Bryan Beverland

  • Building Brand Authenticity: 7 Habits of Iconic Brands

    Michael Beverland

  • In-store music and consumer-brand relationships: Relational transformation following experiences of (mis)fit

    Michael Bryan Beverland;Elison Ai Ching Lim;Michael Morrison;Mile Terziovski

  • Brand management and the challenge of authenticity

    Michael B Beverland

  • Managing the Design Innovation–Brand Marketing Interface: Resolving the Tension between Artistic Creation and Commercial Imperatives*

    Michael B. Beverland

  • Managing integrated marketing communication (IMC) through strategic decoupling: how luxury wine firms retain brand leadership while appearing to be wedded to the past

    Michael B Beverland;Sandra Lorraine Luxton

  • Reconciling the tension between consistency and relevance: design thinking as a mechanism for brand ambidexterity

    Michael B. Beverland;Michael B. Beverland;Sarah J. S. Wilner;Pietro Micheli

  • Industrial Global Brand Leadership: a Capabilities View

    Michael Beverland;Julie Napoli;Adam Lindgreen

  • Using country of origin in strategy: The importance of context and strategic action

    Michael B Beverland;Adam Lindgreen

  • Organizational life cycles in small New Zealand wineries

    Michael Beverland;Lawrence S. Lockshin

  • Understanding retail experiences: The case for ethnography

    Michael John Healy;Michael Bryan Beverland;Harmen Oppewal;Sean James Sands

  • Contextual influences and the adoption and practice of relationship selling in a business-to-business setting: An exploratory study

    Michael B Beverland

Frequent Co-Authors

Francis Farrelly
Francis Farrelly RMIT University
Adam Lindgreen
Adam Lindgreen Copenhagen Business School
Harmen Oppewal
Harmen Oppewal Monash University
Liliana L. Bove
Liliana L. Bove University of Melbourne
Sean Sands
Sean Sands Swinburne University of Technology
Pascale G. Quester
Pascale G. Quester Swinburne University of Technology
Larry Lockshin
Larry Lockshin University of South Australia
Michael Thomas Ewing
Michael Thomas Ewing Southern Cross University
Mile Terziovski
Mile Terziovski Swinburne University of Technology
Samantha L. Thomas
Samantha L. Thomas Deakin University

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