Melanie Wakefield focuses on Environmental health, Advertising, Tobacco control, Health promotion and Public health. Her Environmental health research includes elements of Odds ratio, Epidemiology, Health education and Cross-sectional study. Her Advertising study integrates concerns from other disciplines, such as Tobacco industry and Packaging and labeling.
Her Tobacco control study incorporates themes from Nicotine replacement therapy, Monitoring the Future and Cohort study. Her research investigates the connection between Health promotion and topics such as Per capita that intersect with problems in Content analysis, Bibliometrics and Newspaper. Melanie Wakefield interconnects Percentile, Mental health, Severity of illness and Quality of life in the investigation of issues within Public health.
Her primary areas of study are Environmental health, Advertising, Tobacco control, Demography and Public health. The various areas that Melanie Wakefield examines in her Environmental health study include Obesity, Cross-sectional study, Youth smoking, Health promotion and Smoking prevalence. Her Cross-sectional study research incorporates themes from Odds ratio and Substance abuse.
Her Mass media study, which is part of a larger body of work in Advertising, is frequently linked to Point of sale, bridging the gap between disciplines. She has researched Tobacco control in several fields, including Public relations, Public policy and Newspaper. Her Demography research is multidisciplinary, incorporating perspectives in Socioeconomic status and Confidence interval.
Her main research concerns Environmental health, Advertising, Demography, Public health and Health promotion. Her Environmental health research incorporates elements of Educational interventions, Observational study and Obesity. Her work on Mass media as part of her general Advertising study is frequently connected to Point of sale, thereby bridging the divide between different branches of science.
Her Demography study also includes
Melanie Wakefield spends much of her time researching Environmental health, Demography, Cross-sectional study, Tobacco control and Packaging and labeling. Her Environmental health study combines topics in areas such as Occupational safety and health and Substance abuse. Her work in Demography addresses issues such as Socioeconomic status, which are connected to fields such as Smoking prevalence, Percentage point, Young adult and Behavioral addiction.
She has included themes like Quality, Abstinence and Aftertaste in her Tobacco control study. The Packaging and labeling study combines topics in areas such as Advertising, Product and Craving. In her study, Social psychology and Cancer is inextricably linked to Health education, which falls within the broad field of Advertising.
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Use of mass media campaigns to change health behaviour
Melanie A Wakefield;Barbara Loken;Robert C Hornik.
The Lancet (2010)
Effect of restrictions on smoking at home, at school, and in public places on teenage smoking: cross sectional study
Melanie A Wakefield;Frank J Chaloupka;Nancy J Kaufman;C Tracy Orleans.
BMJ (2000)
Mass media campaigns to promote smoking cessation among adults: an integrative review
Sarah Durkin;Emily Brennan;Melanie Wakefield.
Tobacco Control (2012)
The cigarette pack as image: new evidence from tobacco industry documents
M Wakefield;C Morley;J K Horan;K M Cummings.
Tobacco Control (2002)
The effects of television advertisements for junk food versus nutritious food on children's food attitudes and preferences
Helen G. Dixon;Maree L. Scully;Melanie A. Wakefield;Victoria M. White.
Social Science & Medicine (2007)
Role of the media in influencing trajectories of youth smoking
Melanie Wakefield;Brian Flay;Mark Nichter;Gary Giovino.
Addiction (2003)
Impact of Tobacco Control Policies and Mass Media Campaigns on Monthly Adult Smoking Prevalence
Melanie A. Wakefield;Sarah Durkin;Matthew J. Spittal;Mohammad Siahpush.
American Journal of Public Health (2008)
Effectiveness of comprehensive tobacco control programmes in reducing teenage smoking in the USA.
Melanie Wakefield;Frank Chaloupka.
Tobacco Control (2000)
Effects of anti-smoking advertising on youth smoking: a review.
Melanie Wakefield;Brian Flay;Mark Nichter;Gary Giovino.
Journal of Health Communication (2003)
The health-related quality-of-life of never smokers, ex-smokers, and light, moderate, and heavy smokers.
David Wilson;Jacqueline Parsons;Melanie Wakefield.
Preventive Medicine (1999)
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