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Social Sciences and Humanities

D-Index
41
Citations
6646
World Ranking
5079
National Ranking
364

Overview

Richard Tay is affiliated with RMIT University in Australia and has contributed extensively to the fields of engineering and social sciences, with a particular focus on transportation and safety. Their research spans several interrelated subfields, including transportation, safety, risk, reliability and quality, sociology and political science, strategy and management, and marketing.

Their main topics of research include:

  • Traffic and Road Safety
  • Urban Transport and Accessibility
  • Transportation Planning and Optimization
  • Technology Adoption and User Behaviour
  • Transportation and Mobility Innovations
  • Digital Platforms and Economics
  • Sleep and Work-Related Fatigue

Richard Tay has published in several academic venues, with notable presence in:

  • Sustainability
  • Accident Analysis & Prevention
  • Journal of Marketing Management
  • The British Accounting Review
  • Journal of Global Information Management

The scientist's recent publications include:

  • Critical determinants for mobile commerce adoption in Vietnamese small and medium-sized enterprises, 2020, Journal of Marketing Management
  • A random parameter logistic model of fatigue-related motorcycle crash involvement in Hanoi, Vietnam, 2020, Accident Analysis & Prevention
  • Investment decisions: The trade-off between economic and environmental objectives, 2020, The British Accounting Review
  • A Perception-Based Model for Mobile Commerce Adoption in Vietnamese Small and Medium-Sized Enterprises, 2020, Journal of Global Information Management
  • Predicting Mobility as a Service (MaaS) use for different trip categories: An artificial neural network analysis, 2022, Transportation Research Part A Policy and Practice

Frequent collaborators in their research include Hepu Deng, Nirajan Shiwakoti, Long T. Truong, Jie Yang, and Ngoc Tuan Chau. These partnerships have contributed to a range of interdisciplinary studies reflecting the scientist's interest in both technical and social dimensions of transportation and technology adoption.

Best Publications

  • A Multinomial Logit Model of Pedestrian-Vehicle Crash Severity

    Richard Tay;Jaisung Choi;Lina Kattan;Amjad Khan

  • A latent segmentation based generalized ordered logit model to examine factors influencing driver injury severity

    Shamsunnahar Yasmin;Naveen Eluru;Chandra R. Bhat;Richard Tay

  • The role of fear appeals in improving driver safety: A review of the effectiveness of fear-arousing (threat) appeals in road safety advertising.

    Ioni M. Lewis;Barry C. Watson;Richard S. Tay;Katherine M. White

  • Effect of street pattern on the severity of crashes involving vulnerable road users.

    Shakil Mohammad Rifaat;Richard Tay;Alexandre de Barros

  • The effectiveness of enforcement and publicity campaigns on serious crashes involving young male drivers: Are drink driving and speeding similar?

    Richard S. Tay

  • Examining the effectiveness of physical threats in road safety advertising: The role of the third-person effect, gender, and age ☆

    Ioni M. Lewis;Barry C. Watson;Richard S. Tay

  • Promoting Public Health Messages: Should We Move Beyond Fear-Evoking Appeals in Road Safety?

    Ioni M. Lewis;Barry Watson;Katherine M. White;Richard Tay

  • Severity of motorcycle crashes in Calgary

    Shakil Mohammad Rifaat;Richard Tay;Alexandre G de Barros

  • Changing drivers' intentions and behaviours using fear-based driver fatigue advertisements.

    Richard S. Tay;Barry C. Watson

  • Factors contributing to the severity of intersection crashes

    Richard Tay;Shakil Mohammad Rifaat

  • A logistic model of the effects of roadway, environmental, vehicle, crash and driver characteristics on hit-and-run crashes.

    Richard Tay;Shakil Mohammad Rifaat;Hoong Chor Chin

  • Examining driver injury severity in two vehicle crashes - a copula based approach.

    Shamsunnahar Yasmin;Naveen Eluru;Abdul Rawoof Pinjari;Richard Tay

  • Likely behaviours of passengers under emergency evacuation in train station

    Nirajan Shiwakoti;Richard Tay;Peter Stasinopoulos;Peter Jarrod Woolley

  • General and specific deterrent effects of traffic enforcement : Do we have to catch offenders to reduce crashes?

    Richard Tay

  • Severity of urban transit bus crashes in Bangladesh

    Upal Barua;Richard Tay

  • Factors contributing to hit-and-run in fatal crashes

    Richard Tay;Upal Barua;Lina Kattan

  • Drink driving enforcement and publicity campaigns: are the policy recommendations sensitive to model specification?

    Richard S. Tay

  • EFFECTIVENESS OF THE ANTI-DRINK DRIVING ADVERTISING CAMPAIGN IN NEW ZEALAND

    Richard Tay

  • Effects of Street Patterns on Injury Risks in Two-Vehicle Crashes

    Shakil Mohammad Rifaat;Richard Tay

  • A random parameters probit model of urban and rural intersection crashes

    Richard Tay

  • New Vehicle Consumption and Fuel Efficiency: A Nested Logit Approach

    Patrick S. McCarthy;Richard S. Tay

Frequent Co-Authors

Barry C. Watson
Barry C. Watson Queensland University of Technology
Charles T. Scialfa
Charles T. Scialfa University of Calgary
Katherine M. White
Katherine M. White Queensland University of Technology
Torbjörn Falkmer
Torbjörn Falkmer Curtin University
Mark A. Griffin
Mark A. Griffin Curtin University

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