Magnus Hultman

Best Publications

• Evaluating the green advertising practices of international firms: a trend analysis

  Leonidas C. Leonidou;Constantinos N. Leonidou;Dayananda Palihawadana;Magnus Hultman

  382
  Citations

• Achieving tourist loyalty through destination personality, satisfaction, and identification

  Magnus Hultman;Dionysis Skarmeas;Pejvak Oghazi;Hooshang M. Beheshti

  353
  Citations

• Intention to visit and willingness to pay premium for ecotourism : The impact of attitude, materialism, and motivation

  Magnus Hultman;Azadeh Kazeminia;Vahid Ghasemi

  346
  Citations

• Export Product Strategy Fit and Performance: An Empirical Investigation

  Magnus Hultman;Matthew J . Robson;Constantine S . Katsikeas

  341
  Citations

• What I say about myself: communication of brand personality by African countries.

  Leyland F. Pitt;Robert Ankomah Opoku;Magnus Hultman;Russell Abratt

  251
  Citations

• Export Promotion Strategy and Performance: The Role of International Experience:

  Magnus Hultman;Constantine S . Katsikeas;Matthew J . Robson

  246
  Citations

• Big data analytics capability and market performance: The roles of disruptive business models and competitive intensity

  Oluwaseun E. Olabode;Nathaniel Boso;Nathaniel Boso;Nathaniel Boso;Magnus Hultman;Constantinos N. Leonidou;Constantinos N. Leonidou

  148
  Citations

• The effect of entrepreneurial orientation on new venture performance: Contingency roles of entrepreneurial actions

  Francis Donbesuur;Nathaniel Boso;Nathaniel Boso;Nathaniel Boso;Magnus Hultman

  131
  Citations

• How Does Brand Loyalty Interact with Tourism Destination? Exploring the Effect of Brand Loyalty on Place Attachment

  Yeyi Liu;Magnus Hultman;Andreas B. Eisingerich;Xingjie Wei

  125
  Citations

• Does financial resource slack drive sustainability expenditure in developing economy small and medium-sized enterprises?

  Nathaniel Boso;Albert Danso;Constantinos Leonidou;Moshfique Uddin

  119
  Citations

• Supply chain integration and firm performance: an empirical study of Swedish manufacturing firms

  Hooshang M. Beheshti;Pejvak Oghazi;Rana Mostaghel;Magnus Hultman

  113
  Citations

• Positioning in Market Space: The Evaluation of Swedish Universities' Online Brand Personalities

  Robert A. Opoku;Magnus Hultman;Esmail Saheli-Sangari

  97
  Citations

• Antecedents of technology based self-service acceptance : a proposed model

  Pejvak Oghazi;Rana Mostaghel;Magnus Hultman;Vinit Parida

  79
  Citations

• Salesperson improvisation: antecedents, performance outcomes, and boundary conditions

  Abena Yeboah Banin;Nathaniel Boso;Magnus Hultman;Anne L. Souchon

  75
  Citations

• International entrepreneurial orientation and regional expansion

  Nathaniel Boso;Pejvak Oghazi;Magnus Hultman

  67
  Citations

• Why pay more for sustainable services? : The case of ecotourism

  Azadeh Kazeminia;Magnus Hultman;Rana Mostaghel

  54
  Citations

• The impact of brand communities on public and private brand loyalty: A field study in professional sports

  Unknown

  51
  Citations

• Electronic supply chain management applications by Swedish SMEs

  H. M. Beheshti;M. Hultman;M. L. Jung;R. A. Opoku

  46
  Citations

• Places in good graces : The role of emotional connections to a place on word-of-mouth

  Carola Strandberg;Maria Ek Styvén;Magnus Hultman

  45
  Citations

• Value differences as determinants of importers' perceptions of exporters' unethical behavior : the impact on relationship quality and performance

  Constantinos N. Leonidou;Leonidas C. Leonidou;Dafnis N. Coudounaris;Magnus Hultman

  43
  Citations