Emmanuella Plakoyiannaki

Best Publications

• Theorising from Case Studies: Towards a Pluralist Future for International Business Research

  Catherine Welch;Rebecca Piekkari;Emmanuella Plakoyiannaki;Eriikka Paavilainen-Mäntymäki

  1657
  Citations

• ‘Good’ case research in industrial marketing: Insights from research practice

  Rebecca Piekkari;Emmanuella Plakoyiannaki;Catherine Welch

  448
  Citations

• Theoretical Foundations of an International Entrepreneurial Culture

  Pavlos Dimitratos;Emmanuella Plakoyiannaki

  385
  Citations

• The role of context in case study selection: An international business perspective

  Konstantinos Poulis;Efthimios Poulis;Emmanuella Plakoyiannaki

  314
  Citations

• Translation in cross-language international business research: Beyond equivalence

  Agnieszka Chidlow;Emmanuella Plakoyiannaki;Catherine Welch

  305
  Citations

• Customer relationship management: A capabilities portfolio perspective

  Emmanuella Plakoyiannaki;Nikolaos Tzokas

  295
  Citations

• Strategic decision-making processes in internationalization: Does national culture of the focal firm matter?

  Pavlos Dimitratos;Andreas Petrou;Emmanuella Plakoyiannaki;Jeffrey E. Johnson

  223
  Citations

• International entrepreneurial culture—Toward a comprehensive opportunity-based operationalization of international entrepreneurship

  Pavlos Dimitratos;Irini Voudouris;Emmanuella Plakoyiannaki;George Nakos

  215
  Citations

• Reconciling theory and context: How the case study can set a new agenda for international business research

  Unknown

  196
  Citations

• Female role stereotypes in print advertising: Identifying associations with magazine and product categories

  Emmanuella Plakoyiannaki;Yorgos Zotos

  193
  Citations

• The global smaller firm in international entrepreneurship

  Pavlos Dimitratos;Emmanuella Plakoyiannaki;Antigoni Pitsoulaki;Heinz Josef Tüselmann

  176
  Citations

• Case Selection in International Business: Key Issues and Common Misconceptions

  Margaret Fletcher;Emmanuella Plakoyiannaki

  173
  Citations

• The Case Study in Family Business: An Analysis of Current Research Practices and Recommendations

  Tanja Leppäaho;Emmanuella Plakoyiannaki;Pavlos Dimitratos

  168
  Citations

• Riding the waves of family firm internationalization: A systematic literature review, integrative framework, and research agenda

  Francesco Debellis;Francesco Debellis;Emanuela Rondi;Emmanuella Plakoyiannaki;Alfredo De Massis;Alfredo De Massis;Alfredo De Massis

  164
  Citations

• Images of Women in Online Advertisements of Global Products: Does Sexism Exist?

  Emmanuella Plakoyiannaki;Kalliopi Mathioudaki;Pavlos Dimitratos;Yorgos Zotos

  147
  Citations

• SME internationalization: How does the opportunity-based international entrepreneurial culture matter?

  Pavlos Dimitratos;Jeffrey E. Johnson;Emmanuella Plakoyiannaki;Stephen Young

  146
  Citations

• SME Internationalization beyond Exporting: A Knowledge-based Perspective across Managers and Advisers

  Maria-Cristina Stoian;Pavlos Dimitratos;Emmanuella Plakoyiannaki

  125
  Citations

• How Critical is Employee Orientation for Customer Relationship Management? Insights from a Case Study

  Emmanuella Plakoyiannaki;Nikolaos Tzokas;Pavlos Dimitratos;Michael Saren

  119
  Citations

• Breaking the Silence About Exiting Fieldwork: A Relational Approach and Its Implications For Theorizing

  Snejina Michailova;Rebecca Piekkari;Emmanuella Plakoyiannaki;Tiina Ritvala

  116
  Citations

• Legitimizing Diverse Uses for Qualitative Research: A Rhetorical Analysis of Two Management Journals

  Catherine Welch;Emmanuella Plakoyiannaki;Rebecca Piekkari;Eriikka Paavilainen-Mäntymäki

  111
  Citations