Arturo Molina

Best Publications

• An integrated model of price, satisfaction and loyalty: an empirical analysis in the service sector

  David Martín‐Consuegra;Arturo Molina;Águeda Esteban

  670
  Citations

• A destination-branding model: An empirical analysis based on stakeholders

  Juan A. García;Mar Gómez;Arturo Molina

  485
  Citations

• Tourism Brochures: Usefulness and Image

  Arturo Molina;Águeda Esteban

  365
  Citations

• Relational benefits and customer satisfaction in retail banking

  Arturo Molina;David Martín‐Consuegra;Águeda Esteban

  337
  Citations

• Tourism marketing information and destination image management

  Arturo Molina;Mar Gomez;David Martin-Consuegra

  288
  Citations

• A model of tourism destination brand equity: the case of wine tourism destinations in Spain.

  Mar Gómez;Mar Gómez;Carmen Lopez;Arturo Molina;Arturo Molina

  256
  Citations

• An integrated model of social media brand engagement

  Mar Gómez;Carmen Lopez;Arturo Molina

  236
  Citations

• Market orientation in service

  Águeda Esteban;Ángel Millán;Arturo Molina;David Martín‐Consuegra

  163
  Citations

• Examining consumer luxury brand-related behavior intentions in a social media context: The moderating role of hedonic and utilitarian motivations.

  David Martín-Consuegra;Estrella Díaz;Mar Gómez;Arturo Molina;Arturo Molina

  155
  Citations

• Wine tourism research: a systematic review of 20 vintages from 1995 to 2014

  Mar Gómez;Marlene A. Pratt;Arturo Molina

  130
  Citations

• Wine Tourism in Spain: Denomination of Origin Effects on Brand Equity

  Mar Gómez;Arturo Molina

  115
  Citations

• Sustainability in hospitality and tourism: a review of key research topics from 1994 to 2020

  Unknown

  111
  Citations

• Market segmentation in wine tourism: strategies for wineries and destinations in Spain

  Arturo Molina;Mar Gómez;Belén González-Díaz;Águeda Esteban

  111
  Citations

• The importance of packaging in purchase and usage behaviour

  Mar Gómez;Mar Gómez;David Martín-Consuegra;David Martín-Consuegra;Arturo Molina;Arturo Molina

  105
  Citations

• City branding in European capitals: An analysis from the visitor perspective

  Mar Gómez;Mar Gómez;Alejandra C. Fernández;Arturo Molina;Arturo Molina;Evangelina Aranda

  99
  Citations

• Service-Dominant Logic in tourism: the way to loyalty

  Juan Jose Blazquez-Resino;Arturo Molina;Agueda Esteban-Talaya

  92
  Citations

• Generation Z and pro-sustainable tourism behaviors: internal and external drivers

  Unknown

  86
  Citations

• Mapping tourism and hospitality research on information and communication technology: a bibliometric and scientific approach

  Unknown

  81
  Citations

• The role of novel instruments of brand communication and brand image in building consumers’ brand preference and intention to visit wineries

  Unknown

  77
  Citations

• Consumer service and loyalty in Spanish grocery store retailing: an empirical study

  Arturo Molina;Víctor J. Martín;Jesús Santos;Evangelina Aranda

  72
  Citations