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D-Index & Metrics

Business and Management

D-Index
39
Citations
5726
World Ranking
1762
National Ranking
2

Overview

Robert Hinson is affiliated with the University of Ghana Business School in Ghana. Their research primarily focuses on fields related to Business, Management and Accounting, and Social Sciences, with notable contributions across several specialized subfields and topics.

The main areas of study for Robert Hinson include:

  • Business, Management and Accounting
  • Social Sciences

Within these broader fields, the scientist has emphasized work in the following subfields:

  • Sociology and Political Science
  • Marketing
  • Strategy and Management
  • Organizational Behavior and Human Resource Management
  • Business and International Management

Their research covers significant topics such as:

  • Digital Marketing and Social Media
  • Innovation and Socioeconomic Development
  • Customer Service Quality and Loyalty
  • Consumer Behavior in Brand Consumption and Identification
  • Diverse Aspects of Tourism Research
  • Technology Adoption and User Behaviour
  • Environmental Sustainability in Business

Their recent academic papers include:

  • Mobile money as a driver of digital financial inclusion, 2022, Technological Forecasting and Social Change
  • Marketing bank services to financially vulnerable customers: evidence from an emerging economy, 2021, International Journal of Bank Marketing
  • Corporate social responsibility for women's empowerment: a study on Nigerian banks, 2021, International Journal of Bank Marketing
  • Value co-creation and employee service behaviours: The moderating role of trust in employee - hotel relationship, 2022, Journal of Retailing and Consumer Services
  • The effect of brand heritage in tourists' intention to revisit, 2021, Journal of Hospitality and Tourism Insights

Frequent co-authors collaborating with Robert Hinson include:

  • Ogechi Adeola
  • Esi Akyere Mensah
  • Isaac Sewornu Coffie
  • Ishmael Mensah
  • George Kofi Amoako

Robert Hinson has published extensively in several venues, with repetition in these key journals:

  • Journal of Hospitality and Tourism Insights
  • International Journal of Bank Marketing
  • Journal of Retailing and Consumer Services
  • Journal of Family Business Management
  • Development in Learning Organizations An International Journal

Their book publications are notable, particularly with publishers such as Springer International Publishing and Productivity Press eBooks. Springer has issued eleven of their books, including titles such as Marketing Communications and Brand Development in Emerging Economies Volume I (2022), Digital Business in Africa (2022), and Responsible Management in Emerging Markets (2021). Productivity Press eBooks has published seven books by Robert Hinson, including Social Media Marketing Management (2024), Hospitality and Tourism Marketing (2024), and Business Administration (2023).

Best Publications

  • Corporate social responsibility (CSR) perspectives of leading firms in Ghana

    Dan F. Ofori;Robert E. Hinson

  • Service innovation and customer satisfaction: the role of customer value creation

    Mahmoud Abdulai Mahmoud;Robert Ebo Hinson;Patrick Amfo Anim

  • Corporate social responsibility activity reportage on bank websites in Ghana

    Robert Hinson;Richard Boateng;Nnamdi Madichie

  • Strategic value and electronic commerce adoption among small and medium‐sized enterprises in a transitional economy

    Kojo Saffu;John H. Walker;Robert Hinson

  • Marketing for Hospitality and Tourism

    Unknown

  • Transforming agribusiness in developing countries: SDGs and the role of FinTech

    Robert Hinson;Robert Lensink;Annika Mueller

  • E‐commerce and socio‐economic development: conceptualizing the link

    Richard Boateng;Richard Heeks;Alemayehu Molla;Robert Hinson

  • Mobile money as a driver of digital financial inclusion

    Unknown

  • Market orientation, innovation and corporate social responsibility practices in Ghana's telecommunication sector

    Mohammed Abdulai Mahmoud;Robert E. Hinson

  • E-business and small ghanaian exporters : Preliminary micro firm explorations in the light of a digital divide

    Robert Hinson;Olav Jull Sørensen

  • Preliminary Insights into M-commerce Adoption in Ghana

    Raymond A. Boadi;Richard Boateng;Robert Hinson;Robert A. Opoku

  • Antecedents and consequences of customer engagement on Facebook: An attachment theory perspective

    Robert Hinson;Henry Boateng;Anne Renner;John Paul Basewe Kosiba

  • Corporate Social Responsibility (CSR) Practices of Foreign and Local Companies in Ghana

    John Kuada;Robert E. Hinson

  • Banking the poor: The role of mobiles

    Robert E Hinson

  • Conceptualising corporate social responsibility (CSR) and corporate social investment (CSI): the South African context

    Robert E. Hinson;Tidings P. Ndhlovu

  • Determinants of Ghanaian Bank Service Quality in a Universal Banking Dispensation

    Robert Hinson;Amidu Mohammed;Roberta Mensah

  • Marketing bank services to financially vulnerable customers: evidence from an emerging economy

    Emmanuel Mogaji;Ogechi Adeola;Robert Ebo Hinson;Nguyen Phong Nguyen

  • Examining customer engagement and brand loyalty in retail banking: The trustworthiness influence

    John Paul Basewe Kosiba;Henry Boateng;Abednego Feehi Okoe Amartey;Robert Owusu Boakye

  • Key motivations for bank patronage in Ghana

    Robert Hinson;Nana Owusu‐Frimpong;Julius Dasah

  • The Effect of Trust, Commitment, and Conflict Handling on Customer Retention: The Mediating Role of Customer Satisfaction

    Mahmoud Abdulai Mahmoud;Robert Ebo Hinson;Maxwell Kofi Adika

  • Advancing E-Commerce Beyond Readiness in a Developing Country: Experiences of Ghanaian Firms

    Richard Heeks;Alemayehu Molla;Richard Boateng;Robert Hinson

  • Credit Risk, Capital Structure and Lending Decisions of Banks In Ghana

    Mohammed Amidu;Robert Hinson

  • Internet banking: an initial look at Ghanaian Bank Consumer Perceptions

    Atsede Woldie;Robert Hinson;Habib Iddrisu;Richard Boateng

Frequent Co-Authors

Richard Heeks
Richard Heeks University of Manchester
Charles Blankson
Charles Blankson University of North Texas
Heikki Karjaluoto
Heikki Karjaluoto University of Jyväskylä
Joseph Amankwah-Amoah
Joseph Amankwah-Amoah Durham University
Samuel Adomako
Samuel Adomako University of Birmingham
Robert Lensink
Robert Lensink University of Groningen

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