What is he best known for?
The fields of study Jacob Jacoby is best known for:
- Psychometrics
- Predictive validity
- Test validity
Jacob Jacoby connects relevant research areas such as Consumer behaviour, Purchasing, Brand loyalty and Loyalty in the domain of Marketing.
Jacob Jacoby integrates many fields, such as Purchasing and Advertising, in his works.
Many of his studies involve connections with topics such as Consumer behaviour and Brand loyalty and Advertising.
His Marketing research extends to the thematically linked field of Loyalty.
In his work, he performs multidisciplinary research in Social psychology and Cognitive psychology.
He integrates Cognitive psychology with Social psychology in his research.
His research on Product (mathematics) frequently connects to adjacent areas such as Geometry.
His study on Geometry is mostly dedicated to connecting different topics, such as Product (mathematics).
His Epistemology study typically links adjacent topics like Quality (philosophy).
His most cited work include:
- Brand Loyalty Vs. Repeat Purchasing Behavior (805 citations)
- Price, brand name, and product composition characteristics as determinants of perceived quality. (561 citations)
- Components of perceived risk in product purchase: A cross-validation. (542 citations)
What are the main themes of his work throughout his whole career to date
Borrowing concepts from Advertising, Jacob Jacoby weaves in ideas under Marketing.
Advertising and Marketing are two areas of study in which Jacob Jacoby engages in interdisciplinary work.
Jacob Jacoby performs multidisciplinary study on Social psychology and Cognitive psychology in his works.
In his works, Jacob Jacoby undertakes multidisciplinary study on Cognitive psychology and Social psychology.
Jacob Jacoby merges many fields, such as Operating system and Process (computing), in his writings.
He combines Process (computing) and Operating system in his research.
His work on Product (mathematics) expands to the thematically related Geometry.
The study of Product (mathematics) is intertwined with the study of Geometry in a number of ways.
Jacob Jacoby most often published in these fields:
- Marketing (39.73%)
- Social psychology (36.99%)
- Advertising (35.62%)
What were the highlights of his more recent work (between 1997-2002)?
- Neuroscience (37.50%)
- Social psychology (37.50%)
- Cognitive psychology (37.50%)
In recent works Jacob Jacoby was focusing on the following fields of study:
His study explores the link between Contrarian and topics such as Financial economics that cross with problems in Momentum (technical analysis).
His Financial economics research extends to the thematically linked field of Momentum (technical analysis).
His study in Microeconomics intersects with areas of studies such as Consumer choice and Positive economics.
He applies his multidisciplinary studies on Positive economics and Microeconomics in his research.
Jacob Jacoby conducted interdisciplinary study in his works that combined Neuroscience and Information processing.
Jacob Jacoby connects Information processing with Cognitive psychology in his study.
Jacob Jacoby undertakes multidisciplinary investigations into Cognitive psychology and Cognition in his work.
Jacob Jacoby connects Cognition with Neuroscience in his research.
His study deals with a combination of Social psychology and Attitude.
Between 1997 and 2002, his most popular works were:
- Stimulus‐Organism‐Response Reconsidered: An Evolutionary Step in Modeling (Consumer) Behavior (442 citations)
- Trademark Dilution: Empirical Measures for an Elusive Concept (55 citations)
- “Not Manufactured or Authorized by …”: Recent Federal Cases Involving Trademark Disclaimers (42 citations)
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