Miklos Sarvary

Best Publications

• Remanufacturing as a Marketing Strategy

  Atalay Atasu;Miklos Sarvary;Luk N. Van Wassenhove

  1197
  Citations

• KNOWLEDGE MANAGEMENT AND COMPETITION IN THE CONSULTING INDUSTRY

  Miklos Sarvary

  1013
  Citations

• Network Effects and Personal Influences: The Diffusion of an Online Social Network:

  Zsolt Katona;Peter Pal Zubcsek;Miklos Sarvary

  911
  Citations

• When and How is the Internet Likely to Decrease Price Competition

  Rajiv Lal;Miklos Sarvary

  740
  Citations

• “Bricks and Clicks”: The Impact of Product Returns on the Strategies of Multichannel Retailers

  Elie Ofek;Zsolt Katona;Miklos Sarvary

  604
  Citations

• Efficient Take-Back Legislation

  Atalay Atasu;Luk N. Van Wassenhove;Miklos Sarvary

  511
  Citations

• Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions:

  Yakov Bart;Andrew T. Stephen;Miklos Sarvary

  466
  Citations

• Leveraging the Customer Base: Creating Competitive Advantage Through Knowledge Management

  Elie Ofek;Miklos Sarvary

  376
  Citations

• Staged estimation of international diffusion models - An application to global cellular telephone adoption

  Marnik G. Dekimpe;Philip M. Parker;Miklos Sarvary

  315
  Citations

• Global Diffusion of Technological Innovations: A Coupled-Hazard Approach

  Marnik G. Dekimpe;Philip M. Parker;Miklos Sarvary

  305
  Citations

• The Race for Sponsored Links: Bidding Patterns for Search Advertising

  Zsolt Katona;Miklos Sarvary

  257
  Citations

• Content vs. Advertising: The Impact of Competition on Media Firm Strategy

  David Godes;Elie Ofek;Miklos Sarvary

  243
  Citations

• Globalization: Modeling technology adoption timing across countries,

  Marnik G. Dekimpe;Philip M. Parker;Miklos Sarvary

  181
  Citations

• R&D, Marketing, and the Success of Next-Generation Products

  Elie Ofek;Miklos Sarvary

  176
  Citations

• News Consumption and Media Bias

  Yi Xiang;Miklos Sarvary

  159
  Citations

• Weathering Tight Economic Times: The Sales Evolution of Consumer Durables Over the Business Cycle

  Barbara Deleersnyder;Marnik G. Dekimpe;Marnik G. Dekimpe;Miklos Sarvary;Philip M. Parker

  156
  Citations

• Marketing Information: A Competitive Analysis

  Miklos Sarvary;Philip M. Parker

  123
  Citations

• Maersk Line: B2B Social Media—“It's Communication, Not Marketing”:

  Zsolt Katona;Miklos Sarvary

  119
  Citations

• Network Formation and the Structure of the Commercial World Wide Web

  Zsolt Katona;Miklos Sarvary

  114
  Citations

• Predicting Mobile Advertising Response Using Consumer Colocation Networks

  Peter Pal Zubcsek;Zsolt Katona;Miklos Sarvary

  98
  Citations