2026 Gerald J. Gorn: Social Sciences and Humanities Researcher – H-Index, Publications & Awards

Discipline name	D-Index	World Ranking	Current World Ranking	National Ranking	Current National Ranking	Publications	Citations
Social Sciences and Humanities	37	6081	5647	94	92	108	11012

Gerald J. Gorn publication distribution in Social Sciences and Humanities in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Social Sciences and Humanities in 2026. The highlighted bar marks where Gerald J. Gorn sits on this spectrum.

44 publications 570+

This scientist: 108 publications — 17th percentile

17% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 570 publications or more.

Gerald J. Gorn D-index placement in Social Sciences and Humanities in 2026

The chart shows the D-index (discipline H-index) distribution of Social Sciences and Humanities scientists ranked by Research.com in 2026. The highlighted bar marks where Gerald J. Gorn sits on this spectrum.

30 D-Index 100+

This scientist: 37 D-Index — 23rd percentile

23% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 100 D-Index or more.

Overview

Gerald J. Gorn is affiliated with the Hong Kong Polytechnic University in China. Their research spans multiple interdisciplinary fields, including Marketing, Applied Psychology, Cognitive Neuroscience, and Renewable Energy, Sustainability and the Environment.

Their work addresses diverse topics related to consumer behavior, behavioral health, psychology, and environmental policies. Specifically, the main research themes include:

Consumer Behavior in Brand Consumption and Identification
Behavioral Health and Interventions
Psychology of Moral and Emotional Judgment
Energy, Environment, and Transportation Policies

Gorn has authored several recent papers focusing on different aspects of consumer psychology and behavioral responses to environmental and temporal factors. These include:

Hiding in the Crowd: Secrecy Compels Consumer Conformity, 2021, Journal of Consumer Research
Insufficient Sleep and Price Sensitivity, 2022, SSRN Electronic Journal
Does Sunset Time Affect Price Sensitivity? A Large-Scale Empirical Analysis, 2025, SSRN Electronic Journal

The researcher collaborates frequently with various scholars, notably Yitian Liang, Zining Wang, Zhongqiang Huang, Charles B. Weinberg, and Dongjin He. Among these, collaborations with Yitian Liang, Zining Wang, Zhongqiang Huang, and Charles B. Weinberg have each resulted in multiple joint publications.

Gorn's publications appear primarily in venues such as the SSRN Electronic Journal and the Journal of Consumer Research, reflecting an engagement with both applied research and theoretical contributions within consumer behavior and psychology disciplines.

Best Publications

The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach:

Gerald Joseph Gorn

1580
Citations
Happy and Sad TV Programs: How They Affect Reactions to Commercials

Marvin E. Goldberg;Gerald Joseph Gorn

897
Citations
Effects of Color as an Executional Cue in Advertising: They're in the Shade

Gerald J. Gorn;Amitava Chattopadhyay;Tracey Yi;Darren W. Dahl

707
Citations
Understanding Materialism Among Youth

Marvin E. Goldberg;Gerald J. Gorn;Laura A. Peracchio;Gary Bamossy

644
Citations
An Experiment on the Salience of Country-of-Origin in the Era of Global Brands:

David K. Tse;Gerald J. Gorn

610
Citations
Waiting for the Web: How Screen Color Affects Time Perception

Gerald J. Gorn;Amitava Chattopadhyay;Jaideep Sengupta;Shashank Tripathi

588
Citations
Behavioral Evidence of the Effects of Televised Food Messages on Children

Gerald J. Gorn;Marvin E. Goldberg

447
Citations
When Arousal Influences Ad Evaluation and Valence Does Not (and Vice Versa)

Gerald Gorn;Michel Tuan Pham;Leo Yatming Sin

438
Citations
Mood, Awareness, and Product Evaluation

Gerald J. Gorn;Marvin E. Goldberg;Kunal Basu

416
Citations
TV Messages for Snack and Breakfast Foods: Do They Influence Children's Preferences?

Marvin E. Goldberg;Gerald J. Gorn;Wendy Gibson

371
Citations
Does Your Company Have the Right Logo? How and Why Circular- and Angular-Logo Shapes Influence Brand Attribute Judgments

Yuwei Jiang;Gerald J. Gorn;Maria Galli;Amitava Chattopadhyay

348
Citations
THE USE OF VISUAL MENTAL IMAGERY IN NEW PRODUCT DESIGN

Darren W. Dahl;Amitava Chattopadhyay;Gerald J. Gorn

318
Citations
Facilitating and Rewarding Creativity during New Product Development

James E. Burroughs;Darren W. Dahl;C. Page Moreau;Amitava Chattopadhyay

310
Citations
Some Unintended Consequences of TV Advertising to Children

Marvin E. Goldberg;Gerald J. Gorn

276
Citations
The Impact of Comparative Advertising on Perception and Attitude: Some Positive Findings

Gerald J. Gorn;Charles B. Weinberg

255
Citations
Babyfaces, Trait Inferences, and Company Evaluations in a Public Relations Crisis

Gerald J. Gorn;Yuwei Jiang;Gita Venkataramani Johar

235
Citations
Children's Responses to Repetitive Television Commercials

Gerald J. Gorn;Marvin E. Goldberg

214
Citations
Job involvement and motivation: Are intrinsically motivated managers more job involved?

Gerald J. Gorn;Rabindra N. Kanungo

172
Citations
The Role of Educational Television in Changing the Intergroup Attitudes of Children.

Gerald J. Gorn

159
Citations
Children's Reactions to Television Advertising: An Experimental Approach

Marvin E. Goldberg;Gerald J. Gorn

158
Citations
The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach

Unknown

144
Citations

Frequent Co-Authors

Darren W. Dahl University of British Columbia

Charles B. Weinberg University of British Columbia

Amitava Chattopadhyay INSEAD

Michel Tuan Pham Columbia University

Rabindra N. Kanungo McGill University

David K. Tse Hang Seng University of Hong Kong

Laura A. Peracchio University of Wisconsin–Milwaukee

External Links

Personal website of Gerald J. Gorn

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