Gerald J. Gorn is affiliated with the Hong Kong Polytechnic University in China. Their research spans multiple interdisciplinary fields, including Marketing, Applied Psychology, Cognitive Neuroscience, and Renewable Energy, Sustainability and the Environment.
Their work addresses diverse topics related to consumer behavior, behavioral health, psychology, and environmental policies. Specifically, the main research themes include:
Gorn has authored several recent papers focusing on different aspects of consumer psychology and behavioral responses to environmental and temporal factors. These include:
The researcher collaborates frequently with various scholars, notably Yitian Liang, Zining Wang, Zhongqiang Huang, Charles B. Weinberg, and Dongjin He. Among these, collaborations with Yitian Liang, Zining Wang, Zhongqiang Huang, and Charles B. Weinberg have each resulted in multiple joint publications.
Gorn's publications appear primarily in venues such as the SSRN Electronic Journal and the Journal of Consumer Research, reflecting an engagement with both applied research and theoretical contributions within consumer behavior and psychology disciplines.
Gerald Joseph Gorn
Marvin E. Goldberg;Gerald Joseph Gorn
Gerald J. Gorn;Amitava Chattopadhyay;Tracey Yi;Darren W. Dahl
Marvin E. Goldberg;Gerald J. Gorn;Laura A. Peracchio;Gary Bamossy
David K. Tse;Gerald J. Gorn
Gerald J. Gorn;Amitava Chattopadhyay;Jaideep Sengupta;Shashank Tripathi
Gerald J. Gorn;Marvin E. Goldberg
Gerald Gorn;Michel Tuan Pham;Leo Yatming Sin
Gerald J. Gorn;Marvin E. Goldberg;Kunal Basu
Marvin E. Goldberg;Gerald J. Gorn;Wendy Gibson
Yuwei Jiang;Gerald J. Gorn;Maria Galli;Amitava Chattopadhyay
Darren W. Dahl;Amitava Chattopadhyay;Gerald J. Gorn
James E. Burroughs;Darren W. Dahl;C. Page Moreau;Amitava Chattopadhyay
Marvin E. Goldberg;Gerald J. Gorn
Gerald J. Gorn;Charles B. Weinberg
Gerald J. Gorn;Yuwei Jiang;Gita Venkataramani Johar
Gerald J. Gorn;Marvin E. Goldberg
Gerald J. Gorn;Rabindra N. Kanungo
Gerald J. Gorn
Marvin E. Goldberg;Gerald J. Gorn
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