2026 David K. Tse: Business and Management Researcher – H-Index, Publications & Awards

Discipline name	D-Index	World Ranking	Current World Ranking	National Ranking	Current National Ranking	Publications	Citations
Business and Management	43	1380	1291	56	56	93	21592

Overview

David K. Tse is affiliated with the Hang Seng University of Hong Kong in China. Their research primarily addresses topics within the fields of Business, Management and Accounting, Social Sciences, and Economics, Econometrics and Finance.

Their main fields of study include:

Business, Management and Accounting
Social Sciences
Economics, Econometrics and Finance

Subfields of interest are:

Strategy and Management
General Economics, Econometrics and Finance
Sociology and Political Science
Communication
Marketing

David K. Tse's key research topics cover:

International Business and FDI
Global trade and economics
Digital Marketing and Social Media
Consumer Behavior in Brand Consumption and Identification
Social Media and Politics
Media Studies and Communication
Gender, Feminism, and Media

Their recent scholarly work includes publications in distinct journals and publishers. Listed below are selected papers with the year of publication and publication venue:

"E-Commerce Influencers in China: Dual-Route Model on Likes, Shares, and Sales," 2021, Journal of Advertising
"Comparing E-Commerce Micro- and Macroinfluencers in TikTok Videos: Effects of Strategies on Audience Likes, Audience Shares, and Brand Sales," 2023, Journal of Interactive Advertising
"Gaining legitimacy and host market acceptance: a CRM analysis for foreign subsidiaries in China," 2022, International Marketing Review
"Index," 2020, Cambridge University Press eBooks

The scientist has also contributed to book publications, notably with Cambridge University Press. One such work is:

"Dynamic Growth of Chinese Firms in the Global Market," 2020

Frequent coauthors collaborating with David K. Tse are:

Kineta Hung, with 14 coauthored works
Terri H. Chan, with 3 coauthored works

Publication venues for their work include:

Journal of Advertising
Journal of Interactive Advertising
International Marketing Review
Cambridge University Press eBooks

Best Publications

Models of Consumer Satisfaction Formation : An Extension

David K. Tse;Peter C. Wilton

4683
Citations
The Effects of Strategic Orientations on Technology- and Market-Based Breakthrough Innovations:

Kevin Zheng Zhou;Chi Kin (Bennett) Yim;David K. Tse

2525
Citations
The Hierarchical Model of Market Entry Modes

Yigang Pan;David K. Tse

1180
Citations
Becoming a Consumer Society: A Longitudinal and Cross-Cultural Content Analysis of Print Ads from Hong Kong, the People's Republic of China, and Taiwan

David K. Tse;Russell W. Belk;Nan Zhou

864
Citations
China's Transition and its Implications for International Business

John Child;David K. Tse

848
Citations
Does Culture Matter? A Cross-Cultural Study of Executives’ Choice, Decisiveness, and Risk Adjustment in International Marketing:

David K. Tse;Kam-hon Lee;Ilan Vertinsky;Donald A. Wehrung

844
Citations
When Does Guanxi Matter? Issues of Capitalization and Its Dark Sides:

Flora F. Gu;Kineta H Hung;David K. Tse

814
Citations
What to tell consumers in waits of different lengths: An integrative model of service evaluation

Michael K. Hui;David K. Tse

691
Citations
An Experiment on the Salience of Country-of-Origin in the Era of Global Brands:

David K. Tse;Gerald J. Gorn

610
Citations
Models of Consumer Satisfaction Formation: An Extension

Unknown

582
Citations
How MNCs Choose Entry Modes and Form Alliances: The China Experience

David K. Tse;Yigang Pan;Kevin Y. Au

531
Citations
Strengthening customer loyalty through intimacy and passion : roles of customer–firm affection and customer–staff relationships in services

Chi Kin Bennett Yim;David K. Tse;Kimmy Wa Chan

467
Citations
Small details that make big differences : A radical approach to consumption experience as a firm's differentiating strategy

Ruth N. Bolton;Anders Gustafsson;Janet McColl-Kennedy;Nancy J. Sirianni

447
Citations
Cultural Differences in Conducting Intra- and Inter-Cultural Negotiations: A Sino-Canadian Comparison

David K. Tse;June Francis;Jan Walls

436
Citations
The Impact of Order and Mode of Market Entry on Profitability and Market Share

Yigang Pan;Shaomin Li;David K. Tse

421
Citations
Working with Rivals: The Impact of Competitor Alliances on Financial Performance

Xueming Luo;Aric Rindfleisch;David K . Tse

419
Citations
Market liberalization and firm performance during China's economic transition

Seung Ho Park;Shaomin Li;David K Tse

366
Citations
Changing media consumption in a new home: Acculturation patterns among hong kong immigrants to Canada

Wei Na Lee;David K. Tse

357
Citations
When Does Guanxi Matter? Issues of Capitalization and Its Dark Sides

Unknown

304
Citations
Consumer satisfaction as a process

David K. Tse;Franco M. Nicosia;Peter C. Wilton

298
Citations
Adaptation of International Marketing Strategy Components, Competitive Advantage, and Firm Performance: A Study of Hong Kong Exporters

Gerald Albaum;David K. Tse

269
Citations
Working with Rivals: The Impact of Competitor Alliances on Financial

Xueming Luo;Aric Rindfleisch;David K. Tse

0
Citations

Frequent Co-Authors

Nan Zhou City University of Hong Kong

Ilan Vertinsky University of British Columbia

Aric Rindfleisch University of Illinois at Urbana-Champaign

Xueming Luo Temple University

Kevin Zheng Zhou University of Hong Kong

S. Tamer Cavusgil Georgia State University

Kwok Leung Chinese University of Hong Kong

Gerald J. Gorn Hong Kong Polytechnic University

Simon S. K. Lam University of Hong Kong

Jiing-Lih Farh China Europe International Business School

External Links

Personal website of David K. Tse Google Scholar page

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