His primary areas of study are Marketing, Advertising, Industrial organization, Service and Salience. His work on Consumer satisfaction and Customer satisfaction as part of general Marketing research is often related to Expectation confirmation theory, Extension and Risk adjustment, thus linking different fields of science. His Advertising research spans across into fields like Content analysis, Mainland China, Consumption, People's Republic and Ideology.
His Industrial organization study spans across into areas like Foreign entry, Hierarchical database model, Equity, Emerging markets and Entrepreneurial orientation. His Service research is multidisciplinary, relying on both Affection and Consumer behaviour. His research in Salience intersects with topics in Brand names and Country of origin.
His scientific interests lie mostly in Marketing, Advertising, Consumption, International business and Industrial organization. He interconnects Salience and Domestic market in the investigation of issues within Marketing. His work on Advertising research as part of general Advertising research is frequently linked to Advertising account executive, bridging the gap between disciplines.
His biological study spans a wide range of topics, including Productivity, International trade and Organizational culture. His research integrates issues of Economic system and Affect in his study of Organizational culture. His research on Industrial organization often connects related topics like Corporate governance.
Marketing, Emerging markets, Market economy, Consumption and Brand management are his primary areas of study. The various areas that David K. Tse examines in his Marketing study include Incentive and Microeconomics. You can notice a mix of various disciplines of study, such as Interpersonal ties, Resource, Business ties, Point and World economy, in his Emerging markets studies.
His Market economy study combines topics in areas such as New institutional theory and Developing country. Consumption overlaps with fields such as Demographic economics, Customer to customer, Consumer behaviour, Service innovation and Customer delight in his research. The concepts of his Brand management study are interwoven with issues in Integrated marketing communications, Core, Product and Consumer-generated advertising.
His main research concerns Marketing, Emerging markets, Brand management, Business ties and Interpersonal ties. His research ties Competition and Marketing together. His Emerging markets investigation overlaps with other disciplines such as Salience, Panel data, Social change, Market economy and Productivity.
The study incorporates disciplines such as Integrated marketing communications, Core, Product and Consumer-generated advertising in addition to Brand management. He conducted interdisciplinary study in his works that combined Business ties and Resource.
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Models of Consumer Satisfaction Formation : An Extension
David K. Tse;Peter C. Wilton.
The Effects of Strategic Orientations on Technology- and Market-Based Breakthrough Innovations:
Kevin Zheng Zhou;Chi Kin (Bennett) Yim;David K. Tse.
The Hierarchical Model of Market Entry Modes
Yigang Pan;David K. Tse.
Becoming a Consumer Society: A Longitudinal and Cross-Cultural Content Analysis of Print Ads from Hong Kong, the People's Republic of China, and Taiwan
David K. Tse;Russell W. Belk;Nan Zhou.
Does Culture Matter? A Cross-Cultural Study of Executives’ Choice, Decisiveness, and Risk Adjustment in International Marketing:
David K. Tse;Kam-hon Lee;Ilan Vertinsky;Donald A. Wehrung.
When Does Guanxi Matter? Issues of Capitalization and Its Dark Sides:
Flora F. Gu;Kineta H Hung;David K. Tse.
China's Transition and its Implications for International Business
John Child;David K. Tse.
What to tell consumers in waits of different lengths: An integrative model of service evaluation
Michael K. Hui;David K. Tse.
An Experiment on the Salience of Country-of-Origin in the Era of Global Brands:
David K. Tse;Gerald J. Gorn.
How MNCs Choose Entry Modes and Form Alliances: The China Experience
David K. Tse;Yigang Pan;Kevin Y. Au.
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