What is he best known for?
The fields of study he is best known for:
- Marketing
- Social psychology
- Advertising
His primary areas of study are Marketing, Advertising, Industrial organization, Service and Salience.
His work on Consumer satisfaction and Customer satisfaction as part of general Marketing research is often related to Expectation confirmation theory, Extension and Risk adjustment, thus linking different fields of science.
His Advertising research spans across into fields like Content analysis, Mainland China, Consumption, People's Republic and Ideology.
His Industrial organization study spans across into areas like Foreign entry, Hierarchical database model, Equity, Emerging markets and Entrepreneurial orientation.
His Service research is multidisciplinary, relying on both Affection and Consumer behaviour.
His research in Salience intersects with topics in Brand names and Country of origin.
His most cited work include:
- Models of Consumer Satisfaction Formation : An Extension (1683 citations)
- The Effects of Strategic Orientations on Technology- and Market-Based Breakthrough Innovations: (1097 citations)
- When Does Guanxi Matter? Issues of Capitalization and Its Dark Sides: (486 citations)
What are the main themes of his work throughout his whole career to date?
His scientific interests lie mostly in Marketing, Advertising, Consumption, International business and Industrial organization.
He interconnects Salience and Domestic market in the investigation of issues within Marketing.
His work on Advertising research as part of general Advertising research is frequently linked to Advertising account executive, bridging the gap between disciplines.
His biological study spans a wide range of topics, including Productivity, International trade and Organizational culture.
His research integrates issues of Economic system and Affect in his study of Organizational culture.
His research on Industrial organization often connects related topics like Corporate governance.
He most often published in these fields:
- Marketing (36.14%)
- Advertising (15.66%)
- Consumption (14.46%)
What were the highlights of his more recent work (between 2011-2020)?
- Marketing (36.14%)
- Emerging markets (12.05%)
- Market economy (10.84%)
In recent papers he was focusing on the following fields of study:
Marketing, Emerging markets, Market economy, Consumption and Brand management are his primary areas of study.
The various areas that David K. Tse examines in his Marketing study include Incentive and Microeconomics.
You can notice a mix of various disciplines of study, such as Interpersonal ties, Resource, Business ties, Point and World economy, in his Emerging markets studies.
His Market economy study combines topics in areas such as New institutional theory and Developing country.
Consumption overlaps with fields such as Demographic economics, Customer to customer, Consumer behaviour, Service innovation and Customer delight in his research.
The concepts of his Brand management study are interwoven with issues in Integrated marketing communications, Core, Product and Consumer-generated advertising.
Between 2011 and 2020, his most popular works were:
- Small details that make big differences : A radical approach to consumption experience as a firm's differentiating strategy (155 citations)
- When does FDI matter? The roles of local institutions and ethnic origins of FDI (59 citations)
- Do Business and Political Ties Differ in Cultivating Marketing Channels for Foreign and Local Firms in China (38 citations)
In his most recent research, the most cited papers focused on:
- Marketing
- Social psychology
- Management
His main research concerns Marketing, Emerging markets, Brand management, Business ties and Interpersonal ties.
His research ties Competition and Marketing together.
His Emerging markets investigation overlaps with other disciplines such as Salience, Panel data, Social change, Market economy and Productivity.
The study incorporates disciplines such as Integrated marketing communications, Core, Product and Consumer-generated advertising in addition to Brand management.
He conducted interdisciplinary study in his works that combined Business ties and Resource.
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