What is he best known for?
The fields of study he is best known for:
- Social psychology
- Marketing
- Advertising
Eric R. Spangenberg mainly investigates Advertising, Social psychology, Scale, Marketing and Construct.
The study incorporates disciplines such as Sensory cue and Service in addition to Advertising.
His work carried out in the field of Social psychology brings together such families of science as Perception and Skepticism.
His work on Nomological network as part of general Scale research is frequently linked to Measure, bridging the gap between disciplines.
In the field of Marketing, his study on Brand awareness, Brand loyalty, Brand management and Brand equity overlaps with subjects such as Preference.
His Construct study incorporates themes from Marketing research and Product.
His most cited work include:
- Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude (1210 citations)
- Improving the Store Environment: Do Olfactory Cues Affect Evaluations and Behaviors?: (630 citations)
- Development of a Scale to Measure Consumer Skepticism Toward Advertising (600 citations)
What are the main themes of his work throughout his whole career to date?
Eric R. Spangenberg focuses on Social psychology, Advertising, Marketing, Self-fulfilling prophecy and Consumer behaviour.
His studies deal with areas such as Phenomenon, Scale, Skepticism and Normative as well as Social psychology.
His work in the fields of Nomological network overlaps with other areas such as Measure.
The concepts of his Advertising study are interwoven with issues in Construct and Retail sales.
His Self-fulfilling prophecy study combines topics in areas such as Social influence and Cognitive psychology.
His Consumer behaviour study frequently draws connections between adjacent fields such as Perception.
He most often published in these fields:
- Social psychology (48.00%)
- Advertising (38.67%)
- Marketing (26.67%)
What were the highlights of his more recent work (between 2010-2018)?
- Social psychology (48.00%)
- Advertising (38.67%)
- Marketing (26.67%)
In recent papers he was focusing on the following fields of study:
The scientist’s investigation covers issues in Social psychology, Advertising, Marketing, Brand engagement and Cognitive psychology.
His Social psychology study frequently intersects with other fields, such as Rebranding.
Eric R. Spangenberg performs multidisciplinary studies into Advertising and Business studies in his work.
His work in Marketing is not limited to one particular discipline; it also encompasses Logo.
His research integrates issues of Social influence, Consistency and Self-fulfilling prophecy in his study of Cognitive psychology.
His studies in Self-concept integrate themes in fields like Self-esteem and Scale.
Between 2010 and 2018, his most popular works were:
- The Power of Simplicity: Processing Fluency and the Effects of Olfactory Cues on Retail Sales (81 citations)
- It is all in the mix: The interactive effect of music tempo and mode on in-store sales (48 citations)
- It is all in the mix: The interactive effect of music tempo and mode on in-store sales (48 citations)
In his most recent research, the most cited papers focused on:
- Social psychology
- Marketing
- Advertising
His scientific interests lie mostly in Advertising, Retail sales, Business studies, Mode and Interactive effects.
His biological study spans a wide range of topics, including Self-esteem, Self-concept and Scale.
His Retail sales study combines topics from a wide range of disciplines, such as Processing fluency, Simplicity and Consumer behaviour.
He connects Business studies with Elements of music in his research.
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