What is he best known for?
The fields of study he is best known for:
- The Internet
- Marketing
- Social psychology
His primary areas of investigation include Advertising, Knowledge management, Marketing, Business model and Quality.
Specifically, his work in Knowledge management is concerned with the study of Enterprise resource planning.
His research integrates issues of Theory of planned behavior, Empirical research, Transaction cost and Resource in his study of Marketing.
The various areas that Alexander Benlian examines in his Business model study include Value, Business process, Digitization and Information technology.
Alexander Benlian interconnects Business operations, Emerging technologies, Digital transformation and Process management in the investigation of issues within Digitization.
His Quality research is multidisciplinary, incorporating elements of Software as a service, Outsourcing and Product.
His most cited work include:
- Digital Transformation Strategies (430 citations)
- Opportunities and risks of software-as-a-service: Findings from a survey of IT executives (325 citations)
- Options for Formulating a Digital Transformation Strategy (211 citations)
What are the main themes of his work throughout his whole career to date?
Alexander Benlian focuses on Knowledge management, Marketing, Software, Perception and Affect.
His research investigates the connection between Knowledge management and topics such as Software as a service that intersect with issues in Transaction cost.
His Marketing research incorporates elements of Scarcity and Cloud computing.
His biological study spans a wide range of topics, including Control and Continuance.
His study in Continuance is interdisciplinary in nature, drawing from both World Wide Web and Conceptualization.
His research in Affect intersects with topics in Social proof and Internet privacy.
He most often published in these fields:
- Knowledge management (21.79%)
- Marketing (12.39%)
- Software (10.09%)
What were the highlights of his more recent work (between 2018-2021)?
- Marketing (12.39%)
- Internet privacy (7.57%)
- Human–computer interaction (3.44%)
In recent papers he was focusing on the following fields of study:
His main research concerns Marketing, Internet privacy, Human–computer interaction, Affect and Knowledge management.
His Marketing research is multidisciplinary, incorporating perspectives in Scarcity, Perception, Certification and Counterintuitive.
His work deals with themes such as Identity and Social proof, which intersect with Internet privacy.
His Human–computer interaction research incorporates themes from Home automation, Immersion and Personalization.
The concepts of his Affect study are interwoven with issues in Compliance, Service and Location-based service.
In Knowledge management, Alexander Benlian works on issues like Empirical research, which are connected to Control.
Between 2018 and 2021, his most popular works were:
- AI-Based Digital Assistants – Opportunities, Threats, and Research Perspectives (36 citations)
- Mitigating the intrusive effects of smart home assistants by using anthropomorphic design features: A multimethod investigation (23 citations)
- AI-based chatbots in customer service and their effects on user compliance (22 citations)
In his most recent research, the most cited papers focused on:
- The Internet
- Marketing
- Social psychology
His scientific interests lie mostly in Internet privacy, Marketing, Affect, Cognitive psychology and Perspective.
His Internet privacy research incorporates elements of Software agent, Social proof and Chatbot.
His research integrates issues of Selection, Venture capital, Certification, Counterintuitive and Scarcity in his study of Marketing.
His research in Affect intersects with topics in Service, Customer service, Compliance and Natural language.
Alexander Benlian focuses mostly in the field of Cognitive psychology, narrowing it down to matters related to Control and, in some cases, Input control and Empirical research.
Alexander Benlian interconnects Scale development and Process management in the investigation of issues within Input control.
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