His primary areas of investigation include Advertising, Knowledge management, Marketing, Business model and Quality. Specifically, his work in Knowledge management is concerned with the study of Enterprise resource planning. His research integrates issues of Theory of planned behavior, Empirical research, Transaction cost and Resource in his study of Marketing.
The various areas that Alexander Benlian examines in his Business model study include Value, Business process, Digitization and Information technology. Alexander Benlian interconnects Business operations, Emerging technologies, Digital transformation and Process management in the investigation of issues within Digitization. His Quality research is multidisciplinary, incorporating elements of Software as a service, Outsourcing and Product.
Alexander Benlian focuses on Knowledge management, Marketing, Software, Perception and Affect. His research investigates the connection between Knowledge management and topics such as Software as a service that intersect with issues in Transaction cost. His Marketing research incorporates elements of Scarcity and Cloud computing.
His biological study spans a wide range of topics, including Control and Continuance. His study in Continuance is interdisciplinary in nature, drawing from both World Wide Web and Conceptualization. His research in Affect intersects with topics in Social proof and Internet privacy.
His main research concerns Marketing, Internet privacy, Human–computer interaction, Affect and Knowledge management. His Marketing research is multidisciplinary, incorporating perspectives in Scarcity, Perception, Certification and Counterintuitive. His work deals with themes such as Identity and Social proof, which intersect with Internet privacy.
His Human–computer interaction research incorporates themes from Home automation, Immersion and Personalization. The concepts of his Affect study are interwoven with issues in Compliance, Service and Location-based service. In Knowledge management, Alexander Benlian works on issues like Empirical research, which are connected to Control.
His scientific interests lie mostly in Internet privacy, Marketing, Affect, Cognitive psychology and Perspective. His Internet privacy research incorporates elements of Software agent, Social proof and Chatbot. His research integrates issues of Selection, Venture capital, Certification, Counterintuitive and Scarcity in his study of Marketing.
His research in Affect intersects with topics in Service, Customer service, Compliance and Natural language. Alexander Benlian focuses mostly in the field of Cognitive psychology, narrowing it down to matters related to Control and, in some cases, Input control and Empirical research. Alexander Benlian interconnects Scale development and Process management in the investigation of issues within Input control.
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Digital Transformation Strategies
Christian Matt;Thomas Hess;Alexander Benlian.
Options for Formulating a Digital Transformation Strategy
Thomas Hess;Christian Matt;Alexander Benlian;Florian Wiesböck.
Opportunities and risks of Software-as-a-Service: Findings from a survey of IT executives
Alexander Benlian;Thomas Hess.
Drivers of SaaS-Adoption – An Empirical Study of different Application Types
Alexander Benlian;Thomas Hess;Peter Buxmann.
Service quality in Software-As-A-Service: Developing the SaaS-QUAL measure and examining its role in usage continuance
Alexander Benlian;M. Koufaris;Thomas Hess.
Business models: An information systems research agenda
Daniel Veit;Eric K. Clemons;Alexander Benlian;Peter Buxmann.
The Role of the CIO and the CDO in an Organization’s Digital Transformation
Ingmar Haffke;Bradley Kalgovas;Alexander Benlian.
Differential Effects of Provider Recommendations and Consumer Reviews in E-Commerce Transactions: An Experimental Study
Alexander Benlian;Ryad Titah;Thomas Hess.
How open is this platform? The meaning and measurement of platform openness from the complementors’ perspective
Alexander Benlian;Daniel Hilkert;Thomas Hess.
AI-based chatbots in customer service and their effects on user compliance
Martin Adam;Michael Wessel;Alexander Benlian.
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