Melissa Archpru Akaka

Best Publications

• On value and value co-creation: A service systems and service logic perspective

  Stephen L. Vargo;Paul P. Maglio;Melissa Archpru Akaka

  4611
  Citations

• Innovation through institutionalization: A service ecosystems perspective

  Stephen L. Vargo;Heiko Wieland;Melissa Archpru Akaka

  964
  Citations

• Service-dominant logic

  Stephen L. Vargo;Robert F. Lusch;Melissa Archpru Akaka;Yi He

  920
  Citations

• Service-Dominant Logic as a Foundation for Service Science: Clarifications

  Stephen L. Vargo;Melissa Archpru Akaka

  791
  Citations

• Value Cocreation and Service Systems (Re)Formation: A Service Ecosystems View

  Stephen L. Vargo;Melissa Archpru Akaka

  628
  Citations

• Value cocreation and service systems (Re)formation: A service ecosystems view

  Stephen L. Vargo;Melissa Archpru Akaka

  628
  Citations

• The Complexity of Context: A Service Ecosystems Approach for International Marketing:

  Melissa Archpru Akaka;Stephen L. Vargo;Robert F. Lusch

  616
  Citations

• Technology as an operant resource in service (eco)systems

  Melissa Archpru Akaka;Stephen L. Vargo

  460
  Citations

• Extending the context of service: from encounters to ecosystems

  Melissa Archpru Akaka;Stephen L. Vargo

  364
  Citations

• The context of experience

  Melissa Archpru Akaka;Stephen L. Vargo;Hope Jensen Schau

  334
  Citations

• An Exploration of Networks in Value Cocreation: A Service-Ecosystems View

  Melissa Archpru Akaka;Stephen L. Vargo;Robert F. Lusch

  307
  Citations

• Rethinking the process of diffusion in innovation: A service-ecosystems and institutional perspective

  Stephen L. Vargo;Melissa Archpru Akaka;Heiko Wieland

  275
  Citations

• Advancing Service Science with Service-Dominant Logic

  Stephen L. Vargo;Robert F. Lusch;Melissa Archpru Akaka

  273
  Citations

• Roles as resources: A social roles perspective of change in value networks

  Melissa Archpru Akaka;Jennifer D. Chandler

  258
  Citations

• Conceptualizing Value: A Service-ecosystem View:

  Stephen L. Vargo;Melissa Archpru Akaka;Claudia M. Vaughan

  251
  Citations

• Global brand positioning and perceptions

  Melissa Archpru Akaka;Dana L. Alden

  236
  Citations

• The Evolution and Prospects of Service-dominant Logic: An Investigation of Past, Present, and Future Research

  Ralf Wilden;Melissa Archpru Akaka;Ingo O. Karpen;Ingo O. Karpen;Jan Hohberger

  215
  Citations

• Service-Dominant Logic : A Review and Assessment

  Stephen L. Vargo;Robert F. Lusch;Melissa Archpru Akaka;Yi He

  188
  Citations

• The role of symbols in value cocreation

  Melissa Archpru Akaka;Daniela Corsaro;Carol Kelleher;Paul P. Maglio

  149
  Citations

• How Does Innovation Emerge in a Service Ecosystem

  Jennifer D. Chandler;Ilias Danatzis;Carolin Wernicke;Melissa Archpru Akaka

  141
  Citations