Simon Knox

Best Publications

• Co-creating brands : Diagnosing and designing the relationship experience

  Adrian Payne;Kaj Storbacka;Pennie Frow;Simon Knox

  1070
  Citations

• The six conventions of corporate branding

  Simon Knox;David Bickerton

  879
  Citations

• Cross-functional issues in the implementation of relationship marketing through customer relationship management

  Lynette Ryals;Simon Knox

  846
  Citations

• Measuring and managing brand loyalty

  Simon Knox;David Walker

  526
  Citations

• Measuring and Managing Employer Brand Image in the Service Industry

  Simon Knox;Cheryl Freeman

  520
  Citations

• Motivating employees to "live the brand": a comparative case study of employer brand attractiveness within the firm

  Rachael Maxwell;Simon Knox

  471
  Citations

• Corporate Social Responsibility:: Moving Beyond Investment Towards Measuring Outcomes

  Simon Knox;Stan Maklan

  385
  Citations

• Corporate Social Responsibility: Exploring Stakeholder Relationships and Programme Reporting across Leading FTSE Companies

  Simon Knox;Stan Maklan;Paul French

  344
  Citations

• Store loyalty: its impact on retail revenue. An empirical study of purchasing behaviour in the UK

  Simon D. Knox;Tim J. Denison

  331
  Citations

• Positioning and branding your organisation

  Simon Knox

  294
  Citations

• The Application of Stakeholder Theory to Relationship Marketing Strategy Development in a Non-profit Organization

  Simon Knox;Colin Gruar

  269
  Citations

• The boardroom agenda: developing the innovative organisation

  Simon Knox

  249
  Citations

• Loyalty-Based Segmentation and the Customer Development Process

  Simon Knox

  220
  Citations

• Empirical developments in the measurement of involvement, brand loyalty and their relationship in grocery markets

  Simon Knox;David Walker

  216
  Citations

• Customer advocacy and brand development

  Christopher Lawer;Simon Knox

  192
  Citations

• New trends in innovation and customer relationship management: a challenge for market researchers

  Stan Maklan;Simon Knox;Lynette Ryals

  181
  Citations

• Competing on Value: Bridging the gap between brand and customer value

  Simon Knox;Stan Maklan

  143
  Citations

• Measuring risk‐adjusted customer lifetime value and its impact on relationship marketing strategies and shareholder value

  Lynette J. Ryals;Simon Knox

  142
  Citations

• Dynamic capabilities: the missing link in CRM investments

  Stan Maklan;Simon Knox

  139
  Citations

• A strategic framework for CRM

  Simon Knox;Adrian Payne;Lynette Ryals;Stan Maklan

  109
  Citations