World's Best Scientists 2026 revealed!
Srinivas Durvasula

Srinivas Durvasula

D-Index & Metrics

Business and Management

D-Index
30
Citations
7394
World Ranking
2922
National Ranking
1137

Srinivas Durvasula publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Srinivas Durvasula sits on this spectrum.

35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 116 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientists 435 publications: 1 scientists 436+ publications: 100 scientists
35 publications 436+

This scientist: 58 publications — 2nd percentile

2% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

Srinivas Durvasula D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Srinivas Durvasula sits on this spectrum.

30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 68 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 30 D-Index — 5th percentile

5% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

Overview

Srinivas Durvasula is affiliated with Marquette University in the United States. This association indicates involvement in academic or research activities within a university setting. The information available does not specify the exact department or field at the institution.

There are no recent papers listed for Srinivas Durvasula, and no data about specific publication venues or frequent co-authors has been provided. Similarly, no details are given regarding book publications or awards.

The lack of detailed data on main fields of study, subfields, and primary research topics restricts insight into the precise scope of their academic work or areas of specialization.

Due to the limited dataset, it is not possible to outline the scientist's contributions through individual papers or collaborative partnerships. The profile remains focused on their institutional affiliation as the principal available fact.

Best Publications

  • A Cross-National Assessment of the Reliability and Validity of the CETSCALE:

    Richard G. Netemeyer;Srinivas Durvasula;Donald R. Lichtenstein

  • A Framework for Conceptualizing and Measuring the Involvement Construct in Advertising Research

    J. Craig Andrews;Srinivas Durvasula;Syed H. Akhter

  • Consumer Decision Making Styles: A Multi- Country Investigation

    Steven Lysonski;Srinivas Durvasula;Yorgos Zotos

  • A Cross-National Assessment of the Reliability and Validity of the CETSCALE

    Unknown

  • Cross-Cultural Generalizability of a Scale for Profiling Consumers' Decision-Making Styles

    Srinivas Durvasula;Steven Lysonski;J. Craig Andrews

  • Assessing the Cross-national Applicability of Consumer Behavior Models: A Model of Attitude toward Advertising in General

    Srinivas Durvasula;J. Craig Andrews;Steven Lysonski;Richard G. Netemeyer

  • A Cross-Cultural Comparison of Consumer Ethnocentrism in the United States and Russia

    Srinivas Durvasula;J. Craig Andrews;Richard G. Netemeyer

  • Digital piracy of MP3s: consumer and ethical predispositions

    Steven Lysonski;Srinivas Durvasula

  • Some Results on the Behavior of Alternate Covariance Structure Estimation Procedures in the Presence of Non-Normal Data:

    Subhash Sharma;Srinivas Durvasula;William R. Dillon

  • Testing the SERVQUAL scale in the business‐to‐business sector: The case of ocean freight shipping service

    Srinivas Durvasula;Steven Lysonski;Subhash C. Mehta

  • Forging relationships with services: The antecedents that have an impact on behavioural outcomes in the life insurance industry

    Srinivas Durvasula;Steven Lysonski;Subhash C Mehta;Buck Peng Tang

  • Money, money, money – how do attitudes toward money impact vanity and materialism? – the case of young Chinese consumers

    Srinivas Durvasula;Steven Lysonski

  • Consumer decision making styles in retailing: evolution of mindsets and psychological impacts

    Steven Lysonski;Srinivas Durvasula

  • Beyond service attributes: do personal values matter?

    Srinivas Durvasula;Steven Lysonski;A.D. Madhavi

  • Business‐to‐business marketing Service recovery and customer satisfaction issues with ocean shipping lines

    Srinivas Durvasula;Steven Lysonski;Subhash C. Mehta

  • Testing the Cross-National Applicability of U.S. and Russian Advertising Belief and Attitude Measures

    J. Craig Andrews;Srinivas Durvasula;Richard G. Netemeyer

  • Effects of Consumption Frequency on Believability and Attitudes toward Alcohol Warning Labels

    J. Craig Andrews;Richard G. Netemeyer;Srinivas Durvasula

  • A double‐edged sword: understanding vanity across cultures

    Srinivas Durvasula;Steven Lysonski

  • Understanding Cross-Cultural Student Perceptions of Advertising in General: Implications for Advertising Educators and Practitioners

    J. Craig Andrews;Steven Lysonski;Srinivas Durvasula

  • Does Vanity Describe Other Cultures? A Cross‐Cultural Examination of the Vanity Scale

    Srinivas Durvasula;Steven Lysonski;John Watson

  • Believability and Attitudes toward Alcohol Warning Label Information: The Role of Persuasive Communications Theory:

    J. Craig Andrews;Richard G. Netemeyer;Srinivas Durvasula

Frequent Co-Authors

Steven Lysonski
Steven Lysonski Marquette University
J. Craig Andrews
J. Craig Andrews Marquette University
Richard G. Netemeyer
Richard G. Netemeyer University of Virginia
Subhash C. Sharma
Subhash C. Sharma Southern Illinois University Carbondale
Robert E. Ployhart
Robert E. Ployhart University of South Carolina
Darrel D. Muehling
Darrel D. Muehling Washington State University
Manoj K. Malhotra
Manoj K. Malhotra Lehigh University
Donald R. Lichtenstein
Donald R. Lichtenstein University of Colorado Boulder

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