World's Best Scientists 2026 revealed!
Srinivas Durvasula

Srinivas Durvasula

D-Index & Metrics

Business and Management

D-Index
30
Citations
7394
World Ranking
2921
National Ranking
1136

Overview

Srinivas Durvasula is affiliated with Marquette University in the United States. This association indicates involvement in academic or research activities within a university setting. The information available does not specify the exact department or field at the institution.

There are no recent papers listed for Srinivas Durvasula, and no data about specific publication venues or frequent co-authors has been provided. Similarly, no details are given regarding book publications or awards.

The lack of detailed data on main fields of study, subfields, and primary research topics restricts insight into the precise scope of their academic work or areas of specialization.

Due to the limited dataset, it is not possible to outline the scientist's contributions through individual papers or collaborative partnerships. The profile remains focused on their institutional affiliation as the principal available fact.

Best Publications

  • A Cross-National Assessment of the Reliability and Validity of the CETSCALE:

    Richard G. Netemeyer;Srinivas Durvasula;Donald R. Lichtenstein

  • A Framework for Conceptualizing and Measuring the Involvement Construct in Advertising Research

    J. Craig Andrews;Srinivas Durvasula;Syed H. Akhter

  • Consumer Decision Making Styles: A Multi- Country Investigation

    Steven Lysonski;Srinivas Durvasula;Yorgos Zotos

  • A Cross-National Assessment of the Reliability and Validity of the CETSCALE

    Unknown

  • Cross-Cultural Generalizability of a Scale for Profiling Consumers' Decision-Making Styles

    Srinivas Durvasula;Steven Lysonski;J. Craig Andrews

  • Assessing the Cross-national Applicability of Consumer Behavior Models: A Model of Attitude toward Advertising in General

    Srinivas Durvasula;J. Craig Andrews;Steven Lysonski;Richard G. Netemeyer

  • A Cross-Cultural Comparison of Consumer Ethnocentrism in the United States and Russia

    Srinivas Durvasula;J. Craig Andrews;Richard G. Netemeyer

  • Digital piracy of MP3s: consumer and ethical predispositions

    Steven Lysonski;Srinivas Durvasula

  • Some Results on the Behavior of Alternate Covariance Structure Estimation Procedures in the Presence of Non-Normal Data:

    Subhash Sharma;Srinivas Durvasula;William R. Dillon

  • Testing the SERVQUAL scale in the business‐to‐business sector: The case of ocean freight shipping service

    Srinivas Durvasula;Steven Lysonski;Subhash C. Mehta

  • Forging relationships with services: The antecedents that have an impact on behavioural outcomes in the life insurance industry

    Srinivas Durvasula;Steven Lysonski;Subhash C Mehta;Buck Peng Tang

  • Money, money, money – how do attitudes toward money impact vanity and materialism? – the case of young Chinese consumers

    Srinivas Durvasula;Steven Lysonski

  • Consumer decision making styles in retailing: evolution of mindsets and psychological impacts

    Steven Lysonski;Srinivas Durvasula

  • Beyond service attributes: do personal values matter?

    Srinivas Durvasula;Steven Lysonski;A.D. Madhavi

  • Business‐to‐business marketing Service recovery and customer satisfaction issues with ocean shipping lines

    Srinivas Durvasula;Steven Lysonski;Subhash C. Mehta

  • Testing the Cross-National Applicability of U.S. and Russian Advertising Belief and Attitude Measures

    J. Craig Andrews;Srinivas Durvasula;Richard G. Netemeyer

  • Effects of Consumption Frequency on Believability and Attitudes toward Alcohol Warning Labels

    J. Craig Andrews;Richard G. Netemeyer;Srinivas Durvasula

  • A double‐edged sword: understanding vanity across cultures

    Srinivas Durvasula;Steven Lysonski

  • Understanding Cross-Cultural Student Perceptions of Advertising in General: Implications for Advertising Educators and Practitioners

    J. Craig Andrews;Steven Lysonski;Srinivas Durvasula

  • Does Vanity Describe Other Cultures? A Cross‐Cultural Examination of the Vanity Scale

    Srinivas Durvasula;Steven Lysonski;John Watson

  • Believability and Attitudes toward Alcohol Warning Label Information: The Role of Persuasive Communications Theory:

    J. Craig Andrews;Richard G. Netemeyer;Srinivas Durvasula

Frequent Co-Authors

J. Craig Andrews
J. Craig Andrews Marquette University
Richard G. Netemeyer
Richard G. Netemeyer University of Virginia
Subhash C. Sharma
Subhash C. Sharma Southern Illinois University Carbondale
Robert E. Ployhart
Robert E. Ployhart University of South Carolina
Darrel D. Muehling
Darrel D. Muehling Washington State University
Manoj K. Malhotra
Manoj K. Malhotra Lehigh University

If you think any of the details on this page are incorrect, let us know.

Report an issue

We appreciate your kind effort to assist us to improve this page, it would be helpful providing us with as much detail as possible in the text box below:

Related Online Degrees & Career Pathways

The field of Business and Management connects with a wide range of online degree options and career paths. For those aiming for advanced leadership roles, pursuing an online PhD organizational leadership offers opportunities to develop high-level management skills that are valued across industries.

If you are exploring online education, choosing the right institution matters. Consider programs from nationally accredited online colleges to ensure your qualification is recognized and meets industry standards.

Business know-how is also crucial in specialized sectors. For example, top construction management colleges equip students with both business acumen and project management skills tailored to the building industry. Likewise, a healthcare administration degree opens doors to leadership positions in hospitals, clinics, and other healthcare organizations.

Earning an online degree in these areas can accelerate your path to leadership in today’s dynamic business environment, offering flexibility and a broad spectrum of career possibilities.

Best Scientists Citing Srinivas Durvasula

Trending Scientists

Recently Published Articles