World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
31
Citations
7002
World Ranking
2750
National Ranking
1071

Best Publications

  • A General Model Of Traveler Destination Choice

    Arch G. Woodside;Steven Lysonski

  • Consumer Decision Making Styles: A Multi- Country Investigation

    Steven Lysonski;Srinivas Durvasula;Yorgos Zotos

  • Cross-Cultural Generalizability of a Scale for Profiling Consumers' Decision-Making Styles

    Srinivas Durvasula;Steven Lysonski;J. Craig Andrews

  • Assessing the Cross-national Applicability of Consumer Behavior Models: A Model of Attitude toward Advertising in General

    Srinivas Durvasula;J. Craig Andrews;Steven Lysonski;Richard G. Netemeyer

  • Digital piracy of MP3s: consumer and ethical predispositions

    Steven Lysonski;Srinivas Durvasula

  • Testing the SERVQUAL scale in the business‐to‐business sector: The case of ocean freight shipping service

    Srinivas Durvasula;Steven Lysonski;Subhash C. Mehta

  • A cross-cultural comparison of the ethics of business students

    Unknown

  • A boundary theory investigation of the product manager's role.

    Steven Lysonski

  • Forging relationships with services: The antecedents that have an impact on behavioural outcomes in the life insurance industry

    Srinivas Durvasula;Steven Lysonski;Subhash C Mehta;Buck Peng Tang

  • Money, money, money – how do attitudes toward money impact vanity and materialism? – the case of young Chinese consumers

    Srinivas Durvasula;Steven Lysonski

  • Consumer decision making styles in retailing: evolution of mindsets and psychological impacts

    Steven Lysonski;Srinivas Durvasula

  • Beyond service attributes: do personal values matter?

    Srinivas Durvasula;Steven Lysonski;A.D. Madhavi

  • Business‐to‐business marketing Service recovery and customer satisfaction issues with ocean shipping lines

    Srinivas Durvasula;Steven Lysonski;Subhash C. Mehta

  • Cultural values and important possessions: a cross-cultural analysis

    John Watson;Steven Lysonski;Tamara Gillan;Leslie Raymore

  • A double‐edged sword: understanding vanity across cultures

    Srinivas Durvasula;Steven Lysonski

  • Role Portrayals in British Magazine Advertisement

    Steven Lysonski

  • Understanding Cross-Cultural Student Perceptions of Advertising in General: Implications for Advertising Educators and Practitioners

    J. Craig Andrews;Steven Lysonski;Srinivas Durvasula

  • Does Vanity Describe Other Cultures? A Cross‐Cultural Examination of the Vanity Scale

    Srinivas Durvasula;Steven Lysonski;John Watson

  • Advertising Sexism is Forgiven, But Not Forgotten: Historical, Cross-Cultural and Individual Differences in Criticism and Purchase Boycott Intentions

    Steven Lysonski;Richard W. Pollay

  • Examining the cross-national applicability of multi-item, multi-dimensional measures using generalizability theory

    S Durvasula;R G Netemeyer;J C Andrews;S Lysonski

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