Steven Lysonski

Steven Lysonski publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Steven Lysonski sits on this spectrum.

Steven Lysonski D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Steven Lysonski sits on this spectrum.

Best Publications

• A General Model Of Traveler Destination Choice

  Arch G. Woodside;Steven Lysonski

  2148
  Citations

• Consumer Decision Making Styles: A Multi- Country Investigation

  Steven Lysonski;Srinivas Durvasula;Yorgos Zotos

  606
  Citations

• Cross-Cultural Generalizability of a Scale for Profiling Consumers' Decision-Making Styles

  Srinivas Durvasula;Steven Lysonski;J. Craig Andrews

  438
  Citations

• Assessing the Cross-national Applicability of Consumer Behavior Models: A Model of Attitude toward Advertising in General

  Srinivas Durvasula;J. Craig Andrews;Steven Lysonski;Richard G. Netemeyer

  425
  Citations

• Digital piracy of MP3s: consumer and ethical predispositions

  Steven Lysonski;Srinivas Durvasula

  255
  Citations

• Testing the SERVQUAL scale in the business‐to‐business sector: The case of ocean freight shipping service

  Srinivas Durvasula;Steven Lysonski;Subhash C. Mehta

  218
  Citations

• A cross-cultural comparison of the ethics of business students

  Unknown

  214
  Citations

• A boundary theory investigation of the product manager's role.

  Steven Lysonski

  202
  Citations

• Forging relationships with services: The antecedents that have an impact on behavioural outcomes in the life insurance industry

  Srinivas Durvasula;Steven Lysonski;Subhash C Mehta;Buck Peng Tang

  189
  Citations

• Money, money, money – how do attitudes toward money impact vanity and materialism? – the case of young Chinese consumers

  Srinivas Durvasula;Steven Lysonski

  188
  Citations

• Consumer decision making styles in retailing: evolution of mindsets and psychological impacts

  Steven Lysonski;Srinivas Durvasula

  175
  Citations

• Beyond service attributes: do personal values matter?

  Srinivas Durvasula;Steven Lysonski;A.D. Madhavi

  146
  Citations

• Business‐to‐business marketing Service recovery and customer satisfaction issues with ocean shipping lines

  Srinivas Durvasula;Steven Lysonski;Subhash C. Mehta

  142
  Citations

• Cultural values and important possessions: a cross-cultural analysis

  John Watson;Steven Lysonski;Tamara Gillan;Leslie Raymore

  138
  Citations

• A double‐edged sword: understanding vanity across cultures

  Srinivas Durvasula;Steven Lysonski

  117
  Citations

• Role Portrayals in British Magazine Advertisement

  Steven Lysonski

  108
  Citations

• Understanding Cross-Cultural Student Perceptions of Advertising in General: Implications for Advertising Educators and Practitioners

  J. Craig Andrews;Steven Lysonski;Srinivas Durvasula

  106
  Citations

• Does Vanity Describe Other Cultures? A Cross‐Cultural Examination of the Vanity Scale

  Srinivas Durvasula;Steven Lysonski;John Watson

  104
  Citations

• Advertising Sexism is Forgiven, But Not Forgotten: Historical, Cross-Cultural and Individual Differences in Criticism and Purchase Boycott Intentions

  Steven Lysonski;Richard W. Pollay

  94
  Citations

• Examining the cross-national applicability of multi-item, multi-dimensional measures using generalizability theory

  S Durvasula;R G Netemeyer;J C Andrews;S Lysonski

  63
  Citations