Steven Lysonski

Best Publications

• A General Model Of Traveler Destination Choice

  Arch G. Woodside;Steven Lysonski

  2148
  Citations

• Consumer Decision Making Styles: A Multi- Country Investigation

  Steven Lysonski;Srinivas Durvasula;Yorgos Zotos

  606
  Citations

• Cross-Cultural Generalizability of a Scale for Profiling Consumers' Decision-Making Styles

  Srinivas Durvasula;Steven Lysonski;J. Craig Andrews

  438
  Citations

• Assessing the Cross-national Applicability of Consumer Behavior Models: A Model of Attitude toward Advertising in General

  Srinivas Durvasula;J. Craig Andrews;Steven Lysonski;Richard G. Netemeyer

  425
  Citations

• Digital piracy of MP3s: consumer and ethical predispositions

  Steven Lysonski;Srinivas Durvasula

  255
  Citations

• Testing the SERVQUAL scale in the business‐to‐business sector: The case of ocean freight shipping service

  Srinivas Durvasula;Steven Lysonski;Subhash C. Mehta

  218
  Citations

• A cross-cultural comparison of the ethics of business students

  Unknown

  214
  Citations

• A boundary theory investigation of the product manager's role.

  Steven Lysonski

  202
  Citations

• Forging relationships with services: The antecedents that have an impact on behavioural outcomes in the life insurance industry

  Srinivas Durvasula;Steven Lysonski;Subhash C Mehta;Buck Peng Tang

  189
  Citations

• Money, money, money – how do attitudes toward money impact vanity and materialism? – the case of young Chinese consumers

  Srinivas Durvasula;Steven Lysonski

  188
  Citations

• Consumer decision making styles in retailing: evolution of mindsets and psychological impacts

  Steven Lysonski;Srinivas Durvasula

  175
  Citations

• Beyond service attributes: do personal values matter?

  Srinivas Durvasula;Steven Lysonski;A.D. Madhavi

  146
  Citations

• Business‐to‐business marketing Service recovery and customer satisfaction issues with ocean shipping lines

  Srinivas Durvasula;Steven Lysonski;Subhash C. Mehta

  142
  Citations

• Cultural values and important possessions: a cross-cultural analysis

  John Watson;Steven Lysonski;Tamara Gillan;Leslie Raymore

  138
  Citations

• A double‐edged sword: understanding vanity across cultures

  Srinivas Durvasula;Steven Lysonski

  117
  Citations

• Role Portrayals in British Magazine Advertisement

  Steven Lysonski

  108
  Citations

• Understanding Cross-Cultural Student Perceptions of Advertising in General: Implications for Advertising Educators and Practitioners

  J. Craig Andrews;Steven Lysonski;Srinivas Durvasula

  106
  Citations

• Does Vanity Describe Other Cultures? A Cross‐Cultural Examination of the Vanity Scale

  Srinivas Durvasula;Steven Lysonski;John Watson

  104
  Citations

• Advertising Sexism is Forgiven, But Not Forgotten: Historical, Cross-Cultural and Individual Differences in Criticism and Purchase Boycott Intentions

  Steven Lysonski;Richard W. Pollay

  94
  Citations

• Examining the cross-national applicability of multi-item, multi-dimensional measures using generalizability theory

  S Durvasula;R G Netemeyer;J C Andrews;S Lysonski

  63
  Citations