Donald R. Lichtenstein

Best Publications

• Price Perceptions and Consumer Shopping Behavior: A Field Study:

  Donald R. Lichtenstein;Nancy M. Ridgway;Richard G. Netemeyer

  2601
  Citations

• The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits

  Donald R. Lichtenstein;Minette E. Drumwright;Bridgette M. Braig

  2413
  Citations

• Distinguishing coupon proneness from value consciousness: An acquisition-transaction utility theory perspective.

  Donald R. Lichtenstein;Richard G. Netemeyer;Scot Burton

  1631
  Citations

• A Cross-National Assessment of the Reliability and Validity of the CETSCALE:

  Richard G. Netemeyer;Srinivas Durvasula;Donald R. Lichtenstein

  1040
  Citations

• Correlates of Price Acceptability

  Donald R. Lichtenstein;Peter H. Bloch;William C. Black

  1022
  Citations

• A Scale for Measuring Attitude toward Private Label Products and an Examination of its Psychological and Behavioral Correlates

  Scot Burton;Donald R. Lichtenstein;Richard G. Netemeyer;Judith A. Garretson

  958
  Citations

• Price Perceptions and Consumer Shopping Behavior: A Field Study

  Unknown

  847
  Citations

• Contextual Influences on Perceptions of Merchant-Supplied Reference Prices

  Donald R. Lichtenstein;William O. Bearden

  609
  Citations

• A Range Theory Account of Price Perception

  Chris Janiszewski;Donald R. Lichtenstein

  581
  Citations

• Trait Aspects of Vanity: Measurement and Relevance to Consumer Behavior

  Richard G. Netemeyer;Scot Burton;Donald R. Lichtenstein

  567
  Citations

• The Relationship between Perceived and Objective Price-Quality:

  Donald R. Lichtenstein;Scot Burton

  553
  Citations

• A Cross-National Assessment of the Reliability and Validity of the CETSCALE

  Unknown

  499
  Citations

• Navigating by the Stars: Investigating the Actual and Perceived Validity of Online User Ratings

  Bart de Langhe;Philip M. Fernbach;Donald R. Lichtenstein

  393
  Citations

• Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-Transaction Utility Theory Perspective

  Unknown

  369
  Citations

• The Effect of Semantic Cues on Consumer Perceptions of Reference Price Ads

  Donald R. Lichtenstein;Scot Burton;Eric J. Karson

  350
  Citations

• Assessing the Domain Specificity of Deal Proneness: A Field Study

  Donald R. Lichtenstein;Richard G. Netemeyer;Scot Burton

  290
  Citations

• An examination of deal proneness across sales promotion types: A consumer segmentation perspective

  Donald R. Lichtenstein;Scot Burton;Richard G. Netemeyer

  277
  Citations

• The Effect of Ad Claims and Ad Context on Attitude toward the Advertisement

  Scot Burton;Donald R. Lichtenstein

  261
  Citations

• The Retail Value Chain: Linking Employee Perceptions to Employee Performance, Customer Evaluations, and Store Performance

  James G. Maxham;Richard G. Netemeyer;Donald R. Lichtenstein

  232
  Citations

• The Effect of Marketer-Suggested Serving Size on Consumer Responses: The Unintended Consequences of Consumer Attention to Calorie Information:

  Gina S. Mohr;Donald R. Lichtenstein;Chris Janiszewski

  160
  Citations