World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
52
Citations
11619
World Ranking
880
National Ranking
376

Overview

Gregory M. Rose is affiliated with the University of Washington in the United States. Their research focuses primarily within the fields of Social Sciences and Business, Management and Accounting. Within these areas, Rose has contributed notably to subfields such as Sociology and Political Science, Marketing, Biomedical Engineering, Gender Studies, and Information Systems.

They have published extensively on topics including Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media, Media, Gender, and Advertising, Innovative Microfluidic and Catalytic Techniques Innovation, Monoclonal and Polyclonal Antibodies Research, Microfluidic and Capillary Electrophoresis Applications, as well as Corporate Identity and Reputation.

Frequent venues for Rose's publications include:

  • Journal of Business Research
  • Nature Biotechnology
  • Psychology and Marketing
  • Communications of the ACM
  • European Journal of Marketing

Co-authors with whom Rose has collaborated most frequently are:

  • Ulrich R. Orth
  • Altaf Merchant
  • Caroline Meyer
  • A. Gérard
  • Adam Woolfe

Recent papers authored by Gregory M. Rose include:

  • Writing an impactful review article: What do we know and what do we need to know? (2021), Journal of Business Research
  • High-throughput single-cell activity-based screening and sequencing of antibodies using droplet microfluidics (2020), Nature Biotechnology
  • Brand narratives: Content and consequences among heritage brands (2021), Psychology and Marketing
  • Sports teams heritage: Measurement and application in sponsorship (2020), Journal of Business Research
  • How to transition incrementally to microservice architecture (2020), Communications of the ACM

Best Publications

  • Encouraging Citizen Adoption of e-Government by Building Trust

    Merrill Warkentin;David Gefen;Paul A. Pavlou;Gregory M. Rose

  • Adolescent Skepticism toward TV Advertising and Knowledge of Advertiser Tactics

    David M. Boush;Marian Friestad;Gregory M. Rose

  • The disruptive nature of information technology innovations: the case of internet computing in systems development organizations

    Kalle Lyytinen;Gregory M. Rose

  • Information technology and organizational learning: a review and assessment of research

    Daniel Robey;Marie-Claude Boudreau;Gregory M Rose

  • The Role of Brand Personality in Charitable Giving: An Assessment and Validation

    Beverly T. Venable;Gregory M. Rose;Victoria D. Bush;Faye W. Gilbert

  • Export performance and market orientation: establishing an empirical link

    Gregory M Rose;Aviv Shoham

  • PREDICTING GENERAL IT USE : APPLYING TAM TO THE ARABIC WORLD

    Gregory Rose;Detmar Straub

  • Market orientation and performance: a meta‐analysis

    Aviv Shoham;Gregory M. Rose;Fredric Kropp

  • Current technological impediments to business-to-consumer electronic commerce

    Gregory Rose;Huoy Khoo;Detmar W. Straub

  • The Effects of Cultural Dimensions on Ethical Decision Making in Marketing: An Exploratory Study

    Long-Chuan Lu;Gregory M. Rose;Jeffrey G. Blodgett

  • Ethical Sensitivity to Stakeholder Interests: A Cross-Cultural Comparison:

    Jeffrey G. Blodgett;Long-Chuan Lu;Gregory M. Rose;Scott J. Vitell

  • A Test of the Validity of Hofstede's Cultural Framework

    Jeffrey G. Blodgett;Aysen Bakir;Gregory M. Rose

  • A test of the validity of Hofstede's cultural framework

    Jeffrey G. Blodgett;Aysen Bakir;Gregory M. Rose

  • Store-evoked affect, personalities, and consumer emotional attachments to brands

    Ulrich R. Orth;Yonca Limon;Gregory Rose

  • Effects of advertising-evoked vicarious nostalgia on brand heritage

    Altaf Merchant;Gregory M. Rose

  • Cultural Diversity and Trust in IT Adoption: A Comparison of Potential e-Voters in the USA and South Africa

    David Gefen;Gregory M. Rose;Merrill Warkentin;Paul A. Pavlou

  • Information system development agility as organizational learning

    Kalle Lyytinen;Gregory M. Rose

  • The Influence of Family Communication Patterns on Parental Reactions toward Advertising: A Cross-National Examination

    Gregory M. Rose;Victoria D. Bush;Lynn Kahle

  • A knowledge-based model of radical innovation in small software firms

    Jessica Luo Carlo;Kalle Lyytinen;Gregory M. Rose

  • Consumer Socialization, Parental Style, and Developmental Timetables in the United States and Japan:

    Gregory M. Rose

  • Developing the organization's sensemaking capability: Precursor to an adaptive strategic marketing response

    Stern Neill;Daryl McKee;Gregory M. Rose

  • Emphasizing brand heritage: Does it work? And how?

    Gregory M. Rose;Altaf Merchant;Ulrich R. Orth;Florian Horstmann

  • Market Orientation: A Replication, Cross-National Comparison, and Extension

    Aviv Shoham;Gregory M. Rose

Frequent Co-Authors

Aviv Shoham
Aviv Shoham University of Haifa
Lynn R. Kahle
Lynn R. Kahle University of Oregon
Scott J. Vitell
Scott J. Vitell University of Mississippi
Ulrich R. Orth
Ulrich R. Orth Kiel University
L. J. Shrum
L. J. Shrum Hautes Etudes Commerciales de Paris
Barbara B. Stern
Barbara B. Stern Rutgers, The State University of New Jersey
John B. Ford
John B. Ford Old Dominion University
Yogesh K. Dwivedi
Yogesh K. Dwivedi King Fahd University of Petroleum and Minerals
Kirk L. Wakefield
Kirk L. Wakefield Baylor University
Thomas N. Ingram
Thomas N. Ingram Colorado State University

If you think any of the details on this page are incorrect, let us know.

Report an issue

We appreciate your kind effort to assist us to improve this page, it would be helpful providing us with as much detail as possible in the text box below:

Related Online Degrees & Career Pathways

Considering further education in Business and Management? The rise of online learning means students can access high-quality programs from anywhere in the world. If affordability is key, explore affordable masters degrees that fit various budgets without compromising on quality or accreditation.

For those interested in combining business skills with advanced analytics, consider an online masters in data science. This pathway opens doors to growing fields such as business analytics, consulting, and strategic decision-making roles.

If your goal is executive leadership or advanced organizational roles, a doctorate organizational leadership can help you develop expertise to lead teams and institutions at the highest level.

Whichever path you choose, be sure to select programs offered by accredited online degree programs. Accreditation ensures your degree is recognized by employers and meets rigorous academic standards.

Best Scientists Citing Gregory M. Rose

Trending Scientists

Recently Published Articles