Gianluigi Guido

Best Publications

• Brand personality: How to make the metaphor fit?

  Gian Vittorio Caprara;Claudio Barbaranelli;Gianluigi Guido

  760
  Citations

• The role of SME entrepreneurs’ innovativeness and personality in the adoption of innovations

  Alberto Marcati;Gianluigi Guido;Gianluigi Guido;Alessandro M. Peluso

  597
  Citations

• Internet of Things and Big Data as enablers for business digitalization strategies

  Andrea Sestino;Maria Irene Prete;Luigi Piper;Gianluigi Guido

  499
  Citations

• Determinants of Regular and Occasional Consumers' Intentions to Buy Organic Food

  Giovanni Pino;Alessandro M. Peluso;Gianluigi Guido

  363
  Citations

• The Effect of Negative Message Framing on Green Consumption: An Investigation of the Role of Shame

  Cesare Amatulli;Matteo De Angelis;Alessandro M. Peluso;Isabella Soscia

  240
  Citations

• Determinants of purchasing intention for fashion luxury goods in the Italian market

  Cesare Amatulli;Gianluigi Guido

  215
  Citations

• Brand anthropomorphism: Conceptualization, measurement, and impact on brand personality and loyalty

  Gianluigi Guido;Alessandro M Peluso

  188
  Citations

• An Italian version of the 10-item Big Five Inventory: An application to hedonic and utilitarian shopping values☆

  Gianluigi Guido;Alessandro M. Peluso;Mauro Capestro;Mariafrancesca Miglietta

  168
  Citations

• Brand prominence and social status in luxury consumption: a comparison of emerging and mature markets

  Giovanni Pino;Cesare Amatulli;Alessandro Maria Peluso;Rajan Nataraajan

  165
  Citations

• Luxury purchasing among older consumers: exploring inferences about cognitive Age, status, and style motivations ☆

  Cesare Amatulli;Gianluigi Guido;Rajan Nataraajan

  141
  Citations

• Externalised vs. internalised consumption of luxury goods: propositions and implications for luxury retail marketing

  Cesare Amatulli;Gianluigi Guido

  141
  Citations

• Shopping Motives, Big Five Factors, and the Hedonic/Utilitarian Shopping Value: An Integration and Factorial Study

  Gianluigi Guido

  131
  Citations

• The Salience of Marketing Stimuli: An Incongruity-Salience Hypothesis on Consumer Awareness

  Gianluigi Guido

  121
  Citations

• Sustainable Luxury Brands. Evidence from Research and Implications for Managers

  Cesare Amatulli;Matteo De Angelis;Michele Costabile;Gianluigi Guido

  110
  Citations

• The role of ethics and product personality in the intention to purchase organic food products: a structural equation modeling approach

  Gianluigi Guido;Gianluigi Guido;M. Irene Prete;M. Irene Prete;Alessandro M. Peluso;Alessandro M. Peluso;R. Christian Maloumby-Baka

  106
  Citations

• Determinants of Southern Italian households’ intention to adopt energy efficiency measures in residential buildings

  M. Irene Prete;Luigi Piper;Cristian Rizzo;Giovanni Pino

  100
  Citations

• Experimental Shopping Analysis of Consumer Stimulation and Motivational States in Shopping Experiences

  Gianluigi Guido;Mauro Capestro;Alessandro M. Peluso

  99
  Citations

• Context Effects on Older Consumers’ Cognitive Age: The Role of Hedonic versus Utilitarian Goals

  Gianluigi Guido;Cesare Amatulli;Alessandro M. Peluso

  86
  Citations

• Personality As Metaphor: Extension of the Psycholexical Hypothesis and the Five Factor Model to Brand and Product Personality Description

  Gian Vittorio Caprara;Claudio Barbaranelli;Gianluigi Guido

  85
  Citations

• A methodological framework to assess social media strategies of event and destination management organizations

  Giovanni Pino;Alessandro M. Peluso;Pasquale Del Vecchio;Valentina Ndou

  70
  Citations