Gianluigi Guido

Gianluigi Guido publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Gianluigi Guido sits on this spectrum.

Gianluigi Guido D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Gianluigi Guido sits on this spectrum.

Best Publications

• Brand personality: How to make the metaphor fit?

  Gian Vittorio Caprara;Claudio Barbaranelli;Gianluigi Guido

  760
  Citations

• The role of SME entrepreneurs’ innovativeness and personality in the adoption of innovations

  Alberto Marcati;Gianluigi Guido;Gianluigi Guido;Alessandro M. Peluso

  597
  Citations

• Internet of Things and Big Data as enablers for business digitalization strategies

  Andrea Sestino;Maria Irene Prete;Luigi Piper;Gianluigi Guido

  499
  Citations

• Determinants of Regular and Occasional Consumers' Intentions to Buy Organic Food

  Giovanni Pino;Alessandro M. Peluso;Gianluigi Guido

  363
  Citations

• The Effect of Negative Message Framing on Green Consumption: An Investigation of the Role of Shame

  Cesare Amatulli;Matteo De Angelis;Alessandro M. Peluso;Isabella Soscia

  240
  Citations

• Determinants of purchasing intention for fashion luxury goods in the Italian market

  Cesare Amatulli;Gianluigi Guido

  215
  Citations

• Brand anthropomorphism: Conceptualization, measurement, and impact on brand personality and loyalty

  Gianluigi Guido;Alessandro M Peluso

  188
  Citations

• An Italian version of the 10-item Big Five Inventory: An application to hedonic and utilitarian shopping values☆

  Gianluigi Guido;Alessandro M. Peluso;Mauro Capestro;Mariafrancesca Miglietta

  168
  Citations

• Brand prominence and social status in luxury consumption: a comparison of emerging and mature markets

  Giovanni Pino;Cesare Amatulli;Alessandro Maria Peluso;Rajan Nataraajan

  165
  Citations

• Luxury purchasing among older consumers: exploring inferences about cognitive Age, status, and style motivations ☆

  Cesare Amatulli;Gianluigi Guido;Rajan Nataraajan

  141
  Citations

• Externalised vs. internalised consumption of luxury goods: propositions and implications for luxury retail marketing

  Cesare Amatulli;Gianluigi Guido

  141
  Citations

• Shopping Motives, Big Five Factors, and the Hedonic/Utilitarian Shopping Value: An Integration and Factorial Study

  Gianluigi Guido

  131
  Citations

• The Salience of Marketing Stimuli: An Incongruity-Salience Hypothesis on Consumer Awareness

  Gianluigi Guido

  121
  Citations

• Sustainable Luxury Brands. Evidence from Research and Implications for Managers

  Cesare Amatulli;Matteo De Angelis;Michele Costabile;Gianluigi Guido

  110
  Citations

• The role of ethics and product personality in the intention to purchase organic food products: a structural equation modeling approach

  Gianluigi Guido;Gianluigi Guido;M. Irene Prete;M. Irene Prete;Alessandro M. Peluso;Alessandro M. Peluso;R. Christian Maloumby-Baka

  106
  Citations

• Determinants of Southern Italian households’ intention to adopt energy efficiency measures in residential buildings

  M. Irene Prete;Luigi Piper;Cristian Rizzo;Giovanni Pino

  100
  Citations

• Experimental Shopping Analysis of Consumer Stimulation and Motivational States in Shopping Experiences

  Gianluigi Guido;Mauro Capestro;Alessandro M. Peluso

  99
  Citations

• Context Effects on Older Consumers’ Cognitive Age: The Role of Hedonic versus Utilitarian Goals

  Gianluigi Guido;Cesare Amatulli;Alessandro M. Peluso

  86
  Citations

• Personality As Metaphor: Extension of the Psycholexical Hypothesis and the Five Factor Model to Brand and Product Personality Description

  Gian Vittorio Caprara;Claudio Barbaranelli;Gianluigi Guido

  85
  Citations

• A methodological framework to assess social media strategies of event and destination management organizations

  Giovanni Pino;Alessandro M. Peluso;Pasquale Del Vecchio;Valentina Ndou

  70
  Citations