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Gianluigi Guido

Gianluigi Guido

D-Index & Metrics

Business and Management

D-Index
34
Citations
6245
World Ranking
2318
National Ranking
67

Best Publications

  • Brand personality: How to make the metaphor fit?

    Gian Vittorio Caprara;Claudio Barbaranelli;Gianluigi Guido

  • The role of SME entrepreneurs’ innovativeness and personality in the adoption of innovations

    Alberto Marcati;Gianluigi Guido;Gianluigi Guido;Alessandro M. Peluso

  • Internet of Things and Big Data as enablers for business digitalization strategies

    Andrea Sestino;Maria Irene Prete;Luigi Piper;Gianluigi Guido

  • Determinants of Regular and Occasional Consumers' Intentions to Buy Organic Food

    Giovanni Pino;Alessandro M. Peluso;Gianluigi Guido

  • The Effect of Negative Message Framing on Green Consumption: An Investigation of the Role of Shame

    Cesare Amatulli;Matteo De Angelis;Alessandro M. Peluso;Isabella Soscia

  • Determinants of purchasing intention for fashion luxury goods in the Italian market

    Cesare Amatulli;Gianluigi Guido

  • Brand anthropomorphism: Conceptualization, measurement, and impact on brand personality and loyalty

    Gianluigi Guido;Alessandro M Peluso

  • An Italian version of the 10-item Big Five Inventory: An application to hedonic and utilitarian shopping values☆

    Gianluigi Guido;Alessandro M. Peluso;Mauro Capestro;Mariafrancesca Miglietta

  • Brand prominence and social status in luxury consumption: a comparison of emerging and mature markets

    Giovanni Pino;Cesare Amatulli;Alessandro Maria Peluso;Rajan Nataraajan

  • Luxury purchasing among older consumers: exploring inferences about cognitive Age, status, and style motivations ☆

    Cesare Amatulli;Gianluigi Guido;Rajan Nataraajan

  • Externalised vs. internalised consumption of luxury goods: propositions and implications for luxury retail marketing

    Cesare Amatulli;Gianluigi Guido

  • Shopping Motives, Big Five Factors, and the Hedonic/Utilitarian Shopping Value: An Integration and Factorial Study

    Gianluigi Guido

  • The Salience of Marketing Stimuli: An Incongruity-Salience Hypothesis on Consumer Awareness

    Gianluigi Guido

  • Sustainable Luxury Brands. Evidence from Research and Implications for Managers

    Cesare Amatulli;Matteo De Angelis;Michele Costabile;Gianluigi Guido

  • The role of ethics and product personality in the intention to purchase organic food products: a structural equation modeling approach

    Gianluigi Guido;Gianluigi Guido;M. Irene Prete;M. Irene Prete;Alessandro M. Peluso;Alessandro M. Peluso;R. Christian Maloumby-Baka

  • Determinants of Southern Italian households’ intention to adopt energy efficiency measures in residential buildings

    M. Irene Prete;Luigi Piper;Cristian Rizzo;Giovanni Pino

  • Experimental Shopping Analysis of Consumer Stimulation and Motivational States in Shopping Experiences

    Gianluigi Guido;Mauro Capestro;Alessandro M. Peluso

  • Context Effects on Older Consumers’ Cognitive Age: The Role of Hedonic versus Utilitarian Goals

    Gianluigi Guido;Cesare Amatulli;Alessandro M. Peluso

  • Personality As Metaphor: Extension of the Psycholexical Hypothesis and the Five Factor Model to Brand and Product Personality Description

    Gian Vittorio Caprara;Claudio Barbaranelli;Gianluigi Guido

  • A methodological framework to assess social media strategies of event and destination management organizations

    Giovanni Pino;Alessandro M. Peluso;Pasquale Del Vecchio;Valentina Ndou

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