What is she best known for?
The fields of study she is best known for:
- Management
- Marketing
- Finance
The scientist’s investigation covers issues in Internationalization, Marketing, Industrial organization, Empirical research and Profitability index.
She combines subjects such as Orientation, Mindset and Process with her study of Internationalization.
Kaisu Puumalainen has included themes like Wireless and Entrepreneurial orientation in her Marketing study.
Her Industrial organization research incorporates themes from Diversification, Domestic market and International new venture.
Her Profitability index research is multidisciplinary, relying on both Order and Market economy.
Her Knowledge management research is multidisciplinary, incorporating elements of Interpersonal communication and Management, Job satisfaction.
Her most cited work include:
- Entrepreneurial Orientation, Dynamic Capabilities and International Performance (367 citations)
- A Global Mindset — A Prerequisite for Successful Internationalization? (323 citations)
- The role of trust in organisational innovativeness (191 citations)
What are the main themes of her work throughout her whole career to date?
Kaisu Puumalainen mainly focuses on Marketing, Industrial organization, Internationalization, Entrepreneurship and Knowledge management.
She works mostly in the field of Marketing, limiting it down to topics relating to Entrepreneurial orientation and, in certain cases, Social psychology, as a part of the same area of interest.
Her work deals with themes such as Commerce, Competitive advantage and Profitability index, which intersect with Industrial organization.
In her study, Hostility is strongly linked to Competence, which falls under the umbrella field of Internationalization.
Her work in the fields of Entrepreneurship, such as Social entrepreneurship, overlaps with other areas such as Empirical evidence.
Her study in the fields of Knowledge sharing, Organisational trust and Knowledge value chain under the domain of Knowledge management overlaps with other disciplines such as Survey data collection.
She most often published in these fields:
- Marketing (38.60%)
- Industrial organization (24.56%)
- Internationalization (21.93%)
What were the highlights of her more recent work (between 2015-2021)?
- Marketing (38.60%)
- Internationalization (21.93%)
- Entrepreneurship (17.54%)
In recent papers she was focusing on the following fields of study:
Her primary scientific interests are in Marketing, Internationalization, Entrepreneurship, Social entrepreneurship and Social psychology.
Her Marketing research includes elements of Industrial organization and Knowledge management.
Her Industrial organization research is multidisciplinary, incorporating elements of Resource, Organizational performance, Operations management and Competence.
Her study in Internationalization is interdisciplinary in nature, drawing from both Scope, Social value orientations, Process and Process management.
Her biological study spans a wide range of topics, including Variance and Altruism.
Her work deals with themes such as Information exchange, Entrepreneurial orientation and Business relations, which intersect with Social psychology.
Between 2015 and 2021, her most popular works were:
- Sustainable business model adoption among S&P 500 firms: A longitudinal content analysis study (82 citations)
- Drivers of entrepreneurial intentions in sustainable entrepreneurship (60 citations)
- Forest Certification and ISO 14001: Current State and Motivation in Forest Companies (39 citations)
In her most recent research, the most cited papers focused on:
- Management
- Marketing
- Finance
Her primary areas of study are Marketing, Entrepreneurship, Social value orientations, Internationalization and Context.
Her Marketing research integrates issues from Index and Set.
Kaisu Puumalainen interconnects Country of origin, Emerging markets, International trade and Market economy in the investigation of issues within Social value orientations.
Her Internationalization study frequently links to related topics such as Social entrepreneurship.
Her Context study spans across into areas like Altruism, Theory of planned behavior, Originality, Variance and Stakeholder.
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