World's Best Scientists 2026 revealed!
Won-Moo Hur

Won-Moo Hur

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Business and Management
Korea
2026

D-Index & Metrics

Business and Management

D-Index
47
Citations
7066
World Ranking
1179
National Ranking
10

Research.com Recognitions

  • 2026 - Research.com Business and Management in Korea Leader Award

Best Publications

  • How CSR Leads to Corporate Brand Equity: Mediating Mechanisms of Corporate Brand Credibility and Reputation

    Unknown

  • Building brand loyalty through managing brand community commitment

    Unknown

  • How Employees’ Perceptions of CSR Increase Employee Creativity: Mediating Mechanisms of Compassion at Work and Intrinsic Motivation

    Unknown

  • Is all support equal? The moderating effects of supervisor, coworker, and organizational support on the link between emotional labor and job performance

    Hyun Jeong Kim;Won Moo Hur;Tae Won Moon;Jea Kyoon Jun

  • Assessing the Effects of Perceived Value and Satisfaction on Customer Loyalty: A ‘Green’ Perspective

    Unknown

  • Investigating the Antecedents of Green Brand Equity: A Sustainable Development Perspective

    Unknown

  • The role of commitment on the customer benefits–loyalty relationship in mobile service industry

    Won-Moo Hur;Jungkun Park;Minsung Kim

  • The effect of workplace incivility on service employee creativity: the mediating role of emotional exhaustion and intrinsic motivation

    Unknown

  • Corporate Brand Trust as a Mediator in the Relationship between Consumer Perception of CSR, Corporate Hypocrisy, and Corporate Reputation

    Unknown

  • The Relationship of Coworker Incivility to Job Performance and the Moderating Role of Self-Efficacy and Compassion at Work: The Job Demands-Resources (JD-R) Approach

    Unknown

  • Emotional Intelligence, Emotional Exhaustion, And Job Performance

    Unknown

  • Does customer engagement in corporate social responsibility initiatives lead to customer citizenship behaviour? The mediating roles of customer-company identification and affective commitment

    Won-Moo Hur;Hanna Kim;Hyun Kyung Kim

  • The role of perceived organizational support on emotional labor in the airline industry

    Unknown

  • The effect of customer incivility on service employees’ customer orientation through double-mediation of surface acting and emotional exhaustion

    Unknown

  • Does employees’ spirituality enhance job performance? The mediating roles of intrinsic motivation and job crafting

    Unknown

  • Coworker support as a double-edged sword: a moderated mediation model of job crafting, work engagement, and job performance

    Yuhyung Shin;Won Moo Hur;Wook Hee Choi

  • The Normative Social Influence on Eco-Friendly Consumer Behavior: The Moderating Effect of Environmental Marketing Claims

    Unknown

  • When are internal and external corporate social responsibility initiatives amplified? Employee engagement in corporate social responsibility initiatives on prosocial and proactive behaviors

    Won-Moo Hur;Tae-Won Moon;Wook-Hee Choi

  • Employees’ Perceptions of Corporate Social Responsibility and Job Performance: A Sequential Mediation Model

    Unknown

  • When and how does customer engagement in CSR initiatives lead to greater CSR participation? The role of CSR credibility and customer–company identification

    Won‐Moo Hur;Tae‐Won Moon;Hanna Kim

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