World's Best Scientists 2026 revealed!
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Social Sciences and Humanities
Korea
2026

D-Index & Metrics

Social Sciences and Humanities

D-Index
42
Citations
8774
World Ranking
4683
National Ranking
10

Research.com Recognitions

  • 2026 - Research.com Social Sciences and Humanities in Korea Leader Award

Overview

Kun Chang Lee is affiliated with Sungkyunkwan University in South Korea and has contributed extensively to research in the field of Business, Management, and Accounting. Their work spans multiple subfields including Sociology and Political Science, Marketing, Organizational Behavior and Human Resource Management, Management Science and Operations Research, and Information Systems.

They have published numerous papers focusing on topics such as Digital Marketing and Social Media, Technology Adoption and User Behaviour, Customer Service Quality and Loyalty, Creativity in Education and Neuroscience, Consumer Retail Behavior Studies, Forecasting Techniques and Applications, and Technology and Data Analysis.

Recent publications by Kun Chang Lee include the following:

  • Discovering the Role of Emotional and Rational Appeals and Hidden Heterogeneity of Consumers in Advertising Copies for Sustainable Marketing (2020, Sustainability)
  • Random forest, gradient boosted machines and deep neural network for stock price forecasting: a comparative analysis on South Korean companies (2020, International Journal of Ad Hoc and Ubiquitous Computing)
  • Understanding E-Commerce Consumers' Repeat Purchase Intention: The Role of Trust Transfer and the Moderating Effect of Neuroticism (2021, Frontiers in Psychology)
  • Forecasting stock price by hybrid model of cascading Multivariate Adaptive Regression Splines and Deep Neural Network (2021, Computers & Electrical Engineering)
  • The Unobserved Heterogeneneous Influence of Gamification and Novelty-Seeking Traits on Consumers' Repurchase Intention in the Omnichannel Retailing (2020, Frontiers in Psychology)

Kun Chang Lee frequently publishes in the following venues:

  • Information Systems Review
  • Sustainability
  • Journal of Digital Convergence
  • Frontiers in Psychology
  • International Journal of Ad Hoc and Ubiquitous Computing

Frequent coauthors include:

  • Cheong Kim
  • Francis Joseph Costello
  • Jungwoo Lee
  • Hyung Jong Na
  • Hyeon Gyu Jeon

Best Publications

  • Understanding factors affecting trust in and satisfaction with mobile banking in Korea: A modified DeLone and McLean's model perspective

    Kun Chang Lee;Namho Chung

  • KMPI: measuring knowledge management performance

    Kun Chang Lee;Sangjae Lee;In Won Kang

  • Hybrid neural network models for bankruptcy predictions

    Kun Chang Lee;Ingoo Han;Youngsig Kwon

  • Transfer From Offline Trust to Key Online Perceptions: An Empirical Study

    Kun Chang Lee;Inwon Kang;D.H. McKnight

  • Exploring the value of purchasing online game items

    Bong-Won Park;Kun Chang Lee

  • Analysis of keyword networks in MIS research and implications for predicting knowledge evolution

    Jinho Choi;Sangyoon Yi;Kun Chang Lee

  • Investigating the moderating role of uncertainty avoidance cultural values on multidimensional online trust

    Yujong Hwang;Kun Chang Lee

  • Investigation of online community voluntary behavior using cognitive map

    Inwon Kang;Kun Chang Lee;Sangjae Lee;Jiho Choi

  • Empirical analysis of consumer reaction to the virtual reality shopping mall

    Kun Chang Lee;Namho Chung

  • A case-based reasoning approach to cognitive map-driven tacitknowledge management

    JB Noh;KC Lee;JK Kim;JK Lee

  • Fuzzy cognitive map approach to web-mining inference amplification

    Kun Chang Lee;Jin Sung Kim;Nam Ho Chung;Soon Jae Kwon

  • MACE-SCM: A multi-agent and case-based reasoning collaboration mechanism for supply chain management under supply and demand uncertainties

    Ohbyung Kwon;Ghi Paul Im;Kun Chang Lee

  • An analysis of shared leadership, diversity, and team creativity in an e-learning environment

    Dae Sung Lee;Kun Chang Lee;Young Wook Seo;Do Young Choi

  • Fuzzy implications of fuzzy cognitive map with emphasis on fuzzy causal relationship and fuzzy partially causal relationship

    Hyun Soo Kim;Kun Chang Lee

  • The Effect of Users’ Characteristics and Experiential Factors on the Compulsive Usage of the Smartphone

    Bong-Won Park;Kun Chang Lee

  • Six sigma management activities and their influence on corporate competitiveness

    Kun-Chang Lee;Bong Choi

  • Exploring the effect of the human brand on consumers' decision quality in online shopping: An eye‐tracking approach

    Seong Wook Chae;Kun Chang Lee

  • A Fuzzy Cognitive Map‐Based Bi‐Directional Inference Mechanism: An Application to Stock Investment Analysis

    Kun Chang Lee;Hyun Soo Kim

  • Effects of task complexity on individual creativity through knowledge interaction

    Seongwook Chae;Youngwook Seo;Kun Chang Lee

  • A cognitive map simulation approach to adjusting the design factors of the electronic commerce web sites

    Kun Chang Lee;Sangjae Lee

  • Ordinal Pairwise Partitioning (OPP) Approach to Neural Networks Training in Bond rating

    Young S. Kwon;Ingoo Han;Kun Chang Lee

Frequent Co-Authors

Behnam Mohammadi-Ivatloo
Behnam Mohammadi-Ivatloo Lappeenranta University of Technology

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