World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
39
Citations
6684
World Ranking
1751
National Ranking
50

Best Publications

  • Social Commerce: A Contingency Framework for Assessing Marketing Potential

    Manjit S. Yadav;Kristine de Valck;Thorsten Hennig-Thurau;Thorsten Hennig-Thurau;Donna L. Hoffman

  • Pay What You Want: A New Participative Pricing Mechanism

    Ju-Young Kim;Martin Natter;Martin Spann

  • Internet-Based Virtual Stock Markets for Business Forecasting

    Martin Spann;Bernd Skiera

  • Business models: An information systems research agenda

    Daniel Veit;Eric K. Clemons;Alexander Benlian;Peter Buxmann

  • Sourcing, filtering, and evaluating new product ideas: an empirical exploration of the performance of idea markets

    Arina Soukhoroukova;Martin Spann;Bernd Skiera

  • Sports forecasting: a comparison of the forecast accuracy of prediction markets, betting odds and tipsters

    Martin Spann;Bernd Skiera

  • Pay what you Want: A New Participative Pricing Mechanism

    Unknown

  • Does the Internet Promote Better Consumer Decisions? The Case of Name-Your-Own-Price Auctions

    Martin Spann;Gerard J. Tellis

  • Pay What You Want as a Marketing Strategy in Monopolistic and Competitive Markets

    Klaus M. Schmidt;Martin Spann;Robert Zeithammer

  • Consumer Decision-making Processes in Mobile Viral Marketing Campaigns

    Christian Pescher;Philipp Reichhart;Martin Spann

  • Measuring individual frictional costs and willingness-to-pay via name-your-own-price mechanisms

    Martin Spann;Bernd Skiera;Björn Schäfers

  • The Impact of Information Diffusion on Bidding Behavior in Secret Reserve Price Auctions

    Oliver Hinz;Martin Spann

  • Identification of Lead Users for Consumer Products via Virtual Stock Markets

    Martin Spann;Holger Ernst;Bernd Skiera;Jan Henrik Soll

  • Effectiveness of Location-Based Advertising and the Impact of Interface Design

    Dominik Molitor;Martin Spann;Anindya Ghose;Philipp Reichhart

  • The Interplay Between Online Consumer Reviews and Recommender Systems: An Experimental Analysis

    Daniela Baum;Martin Spann

  • Erlösquellen und Preismodelle für den Business-to-Consumer-Bereich im Internet

    Bernd Skiera;Martin Spann;Uwe Walz

  • New Product Development 2.0: Preference Markets—How Scalable Securities Markets Identify Winning Product Concepts and Attributes*

    Ely Dahan;Arina Soukhoroukova;Martin Spann

  • The impact of social media campaigns on the success of new product introductions

    Daniela Baum;Martin Spann;Johann Füller;Carina Thürridl

  • Behavioral biases in marketing

    Daniel Guhl;Daniel Klapper;Katharina Massner;Martin Spann

  • Mobile Advertising: A Framework and Research Agenda

    Dhruv Grewal;Yakov Bart;Martin Spann;Peter Pal Zubcsek

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