Martin Spann

Martin Spann publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Martin Spann sits on this spectrum.

Martin Spann D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Martin Spann sits on this spectrum.

Best Publications

• Social Commerce: A Contingency Framework for Assessing Marketing Potential

  Manjit S. Yadav;Kristine de Valck;Thorsten Hennig-Thurau;Thorsten Hennig-Thurau;Donna L. Hoffman

  638
  Citations

• Pay What You Want: A New Participative Pricing Mechanism

  Ju-Young Kim;Martin Natter;Martin Spann

  559
  Citations

• Internet-Based Virtual Stock Markets for Business Forecasting

  Martin Spann;Bernd Skiera

  427
  Citations

• Business models: An information systems research agenda

  Daniel Veit;Eric K. Clemons;Alexander Benlian;Peter Buxmann

  412
  Citations

• Sourcing, filtering, and evaluating new product ideas: an empirical exploration of the performance of idea markets

  Arina Soukhoroukova;Martin Spann;Bernd Skiera

  285
  Citations

• Sports forecasting: a comparison of the forecast accuracy of prediction markets, betting odds and tipsters

  Martin Spann;Bernd Skiera

  235
  Citations

• Pay what you Want: A New Participative Pricing Mechanism

  Unknown

  235
  Citations

• Does the Internet Promote Better Consumer Decisions? The Case of Name-Your-Own-Price Auctions

  Martin Spann;Gerard J. Tellis

  225
  Citations

• Pay What You Want as a Marketing Strategy in Monopolistic and Competitive Markets

  Klaus M. Schmidt;Martin Spann;Robert Zeithammer

  201
  Citations

• Consumer Decision-making Processes in Mobile Viral Marketing Campaigns

  Christian Pescher;Philipp Reichhart;Martin Spann

  182
  Citations

• Measuring individual frictional costs and willingness-to-pay via name-your-own-price mechanisms

  Martin Spann;Bernd Skiera;Björn Schäfers

  180
  Citations

• The Impact of Information Diffusion on Bidding Behavior in Secret Reserve Price Auctions

  Oliver Hinz;Martin Spann

  174
  Citations

• Identification of Lead Users for Consumer Products via Virtual Stock Markets

  Martin Spann;Holger Ernst;Bernd Skiera;Jan Henrik Soll

  124
  Citations

• Effectiveness of Location-Based Advertising and the Impact of Interface Design

  Dominik Molitor;Martin Spann;Anindya Ghose;Philipp Reichhart

  86
  Citations

• The Interplay Between Online Consumer Reviews and Recommender Systems: An Experimental Analysis

  Daniela Baum;Martin Spann

  86
  Citations

• Erlösquellen und Preismodelle für den Business-to-Consumer-Bereich im Internet

  Bernd Skiera;Martin Spann;Uwe Walz

  86
  Citations

• New Product Development 2.0: Preference Markets—How Scalable Securities Markets Identify Winning Product Concepts and Attributes*

  Ely Dahan;Arina Soukhoroukova;Martin Spann

  82
  Citations

• The impact of social media campaigns on the success of new product introductions

  Daniela Baum;Martin Spann;Johann Füller;Carina Thürridl

  80
  Citations

• Behavioral biases in marketing

  Daniel Guhl;Daniel Klapper;Katharina Massner;Martin Spann

  80
  Citations

• Mobile Advertising: A Framework and Research Agenda

  Dhruv Grewal;Yakov Bart;Martin Spann;Peter Pal Zubcsek

  26
  Citations