Martin Spann

Best Publications

• Social Commerce: A Contingency Framework for Assessing Marketing Potential

  Manjit S. Yadav;Kristine de Valck;Thorsten Hennig-Thurau;Thorsten Hennig-Thurau;Donna L. Hoffman

  638
  Citations

• Pay What You Want: A New Participative Pricing Mechanism

  Ju-Young Kim;Martin Natter;Martin Spann

  559
  Citations

• Internet-Based Virtual Stock Markets for Business Forecasting

  Martin Spann;Bernd Skiera

  427
  Citations

• Business models: An information systems research agenda

  Daniel Veit;Eric K. Clemons;Alexander Benlian;Peter Buxmann

  412
  Citations

• Sourcing, filtering, and evaluating new product ideas: an empirical exploration of the performance of idea markets

  Arina Soukhoroukova;Martin Spann;Bernd Skiera

  285
  Citations

• Sports forecasting: a comparison of the forecast accuracy of prediction markets, betting odds and tipsters

  Martin Spann;Bernd Skiera

  235
  Citations

• Pay what you Want: A New Participative Pricing Mechanism

  Unknown

  235
  Citations

• Does the Internet Promote Better Consumer Decisions? The Case of Name-Your-Own-Price Auctions

  Martin Spann;Gerard J. Tellis

  225
  Citations

• Pay What You Want as a Marketing Strategy in Monopolistic and Competitive Markets

  Klaus M. Schmidt;Martin Spann;Robert Zeithammer

  201
  Citations

• Consumer Decision-making Processes in Mobile Viral Marketing Campaigns

  Christian Pescher;Philipp Reichhart;Martin Spann

  182
  Citations

• Measuring individual frictional costs and willingness-to-pay via name-your-own-price mechanisms

  Martin Spann;Bernd Skiera;Björn Schäfers

  180
  Citations

• The Impact of Information Diffusion on Bidding Behavior in Secret Reserve Price Auctions

  Oliver Hinz;Martin Spann

  174
  Citations

• Identification of Lead Users for Consumer Products via Virtual Stock Markets

  Martin Spann;Holger Ernst;Bernd Skiera;Jan Henrik Soll

  124
  Citations

• Effectiveness of Location-Based Advertising and the Impact of Interface Design

  Dominik Molitor;Martin Spann;Anindya Ghose;Philipp Reichhart

  86
  Citations

• The Interplay Between Online Consumer Reviews and Recommender Systems: An Experimental Analysis

  Daniela Baum;Martin Spann

  86
  Citations

• Erlösquellen und Preismodelle für den Business-to-Consumer-Bereich im Internet

  Bernd Skiera;Martin Spann;Uwe Walz

  86
  Citations

• New Product Development 2.0: Preference Markets—How Scalable Securities Markets Identify Winning Product Concepts and Attributes*

  Ely Dahan;Arina Soukhoroukova;Martin Spann

  82
  Citations

• The impact of social media campaigns on the success of new product introductions

  Daniela Baum;Martin Spann;Johann Füller;Carina Thürridl

  80
  Citations

• Behavioral biases in marketing

  Daniel Guhl;Daniel Klapper;Katharina Massner;Martin Spann

  80
  Citations

• Mobile Advertising: A Framework and Research Agenda

  Dhruv Grewal;Yakov Bart;Martin Spann;Peter Pal Zubcsek

  26
  Citations