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Social Sciences and Humanities

D-Index
48
Citations
22810
World Ranking
3036
National Ranking
1468

Overview

V. Srinivasan is affiliated with Stanford University in the United States, focusing on research in environmental science, particularly within wastewater treatment and related fields. Their work spans a range of subfields, including pollution, environmental engineering, industrial and manufacturing engineering, water science and technology, and biomedical engineering.

The scientist's research topics include:

  • Wastewater Treatment and Nitrogen Removal
  • Microbial Fuel Cells and Bioremediation
  • Constructed Wetlands for Wastewater Treatment
  • Membrane Separation Technologies
  • Pancreatic and Hepatic Oncology Research
  • Spectroscopy Techniques in Biomedical and Chemical Research
  • Phosphorus and Nutrient Management

Srinivasan has contributed notably to the literature with several publications, primarily appearing in the journal Water Research, among others. Some of their recent papers include:

  • Oligotyping and metagenomics reveal distinct Candidatus Accumulibacter communities in side-stream versus conventional full-scale enhanced biological phosphorus removal (EBPR) systems, 2021, Water Research
  • Status and advances in technologies for phosphorus species detection and characterization in natural environment- A comprehensive review, 2021, Talanta
  • Revisiting the role of Acinetobacter spp. in side-stream enhanced biological phosphorus removal (S2EBPR) systems, 2023, Water Research
  • Side-Stream Enhanced Biological Phosphorus Removal (S2EBPR) enables effective phosphorus removal in a pilot-scale A-B stage shortcut nitrogen removal system for mainstream municipal wastewater treatment, 2023, Water Research
  • Machine Learning-Based Determination of Sampling Depth for Complex Environmental Systems: Case Study with Single-Cell Raman Spectroscopy Data in EBPR Systems, 2022, Environmental Science & Technology

Their publications primarily appear in the following venues:

  • Water Research
  • bioRxiv (Cold Spring Harbor Laboratory)
  • Proceedings of the Water Environment Federation
  • Talanta
  • Environmental Science & Technology

Frequent collaborators in their work include Dongqi Wang, April Z. Gu, Guangyu Li, Charles Bott, and Nicholas B. Tooker, each contributing to multiple publications with Srinivasan.

In addition to journal publications, Srinivasan has authored a book chapter published by the Water Environment Federation titled Modeling Side-Stream Enhanced Biological Phosphorus Removal (S2EBPR) Systems: In-sights From Versatile Anaerobic Pathways in 2020.

Best Publications

  • Conjoint Analysis in Consumer Research: Issues and Outlook

    Paul E. Green;V. Srinivasan

  • Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice:

    Paul E. Green;V. Srinivasan

  • A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility

    Chan Su Park;V. Srinivasan

  • Salesforce Compensation Plans: An Agency Theoretic Perspective

    Amiya K. Basu;Rajiv Lal;V. Srinivasan;Richard Staelin

  • Linear programming techniques for multidimensional analysis of preferences

    V. Srinivasan;Allan D. Shocker

  • Multiattribute Approaches for Product Concept Evaluation and Generation: A Critical Review:

    Allan D. Shocker;V. Srinivasan

  • The Effects of Brand Loyalty on Competitive Price Promotional Strategies

    Jagmohan S. Raju;V. Srinivasan;Rajiv Lal

  • A hidden Markov model of customer relationship dynamics

    Oded Netzer;James M. Lattin;V. Srinivasan

  • Technical Note---Nonlinear Least Squares Estimation of New Product Diffusion Models

    V. Srinivasan;Charlotte H. Mason

  • A Simultaneous Approach to Market Segmentation and Market Structuring

    Rajiv Grover;V. Srinivasan

  • Evaluating the Multiple Effects of Retail Promotions on Brand Loyal and Brand Switching Segments

    Rajiv Grover;V. Srinivasan

  • An Approach to the Measurement, Analysis, and Prediction of Brand Equity and Its Sources

    V. Srinivasan;Chan Su Park;Dae Ryun Chang

  • The Predictive Power of Internet-Based Product Concept Testing Using Visual Depiction and Animation

    Ely Dahan;V. Srinivasan

  • Alternative Models for Capturing the Compromise Effect

    Ran Kivetz;Oded Netzer;V. Srinivasan

  • A Consumer-Based Methodology for the Identification of New Product Ideas

    Allan D. Shocker;V. Srinivasan

  • Compensation plans for single- and multi-product salesforces: an application of the Holmstrom-Milgrom model

    Rajiv Lal;V. Srinivasan

  • ESTIMATING THE WEIGHTS FOR MULTIPLE ATTRIBUTES IN A COMPOSITE CRITERION USING PAIRWISE JUDGMENTS

    V. Srinivasan;Allan D. Shocker

  • Network Models for Estimating Brand-Specific Effects in Multi-Attribute Marketing Models

    V. Srinivasan

  • Integrated Product Design for Marketability and Manufacturing

    V. Srinivasan;William S. Lovejoy;David Beach

  • Surprising Robustness of the Self-Explicated Approach to Customer Preference Structure Measurement:

    V. Srinivasan;Chan Su Park

Frequent Co-Authors

Paul E. Green
Paul E. Green University of Pennsylvania
Randolph E. Bucklin
Randolph E. Bucklin University of California, Los Angeles

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