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Charles R. Taylor

D-Index & Metrics

Discipline name D-Index World Ranking Current World Ranking National Ranking Current National Ranking Publications Citations
Business and Management 52 885 825 379 347 255 11156

Charles R. Taylor publications per year

The chart shows the history of publications by Charles R. Taylor between 1960 and 2025, highlighting the no. of papers published in each year and offering an overview of the publication velocity of this scholar. Charles R. Taylor published across 66 years, from 1960 to 2025, averaging 5.8 papers a year. Output peaked at 18 publications in 2025. 29 of the 383 publications appeared in the last two years.

No. of publications
5 10 15
Bar chart. Horizontal axis: year, 1960 to 2025. Vertical axis: number of publications, 0 to 18. Peak 18 publications in 2025. 1960: 1 publication 1961: 0 publications 1962: 0 publications 1963: 0 publications 1964: 0 publications 1965: 1 publication 1966: 0 publications 1967: 0 publications 1968: 0 publications 1969: 0 publications 1970: 0 publications 1971: 0 publications 1972: 0 publications 1973: 0 publications 1974: 0 publications 1975: 0 publications 1976: 0 publications 1977: 0 publications 1978: 0 publications 1979: 0 publications 1980: 0 publications 1981: 0 publications 1982: 3 publications 1983: 0 publications 1984: 0 publications 1985: 1 publication 1986: 2 publications 1987: 2 publications 1988: 0 publications 1989: 1 publication 1990: 3 publications 1991: 6 publications 1992: 4 publications 1993: 2 publications 1994: 11 publications 1995: 11 publications 1996: 10 publications 1997: 7 publications 1998: 17 publications 1999: 9 publications 2000: 11 publications 2001: 3 publications 2002: 15 publications 2003: 9 publications 2004: 6 publications 2005: 8 publications 2006: 10 publications 2007: 9 publications 2008: 14 publications 2009: 9 publications 2010: 12 publications 2011: 14 publications 2012: 13 publications 2013: 14 publications 2014: 10 publications 2015: 9 publications 2016: 14 publications 2017: 13 publications 2018: 11 publications 2019: 9 publications 2020: 12 publications 2021: 15 publications 2022: 11 publications 2023: 12 publications 2024: 11 publications 2025: 18 publications
1960 2025

383 publications in total across all disciplines

View publications per year as a table
Charles R. Taylor: publications per year, 1960 to 2025
Year Publications
1960 1
1961 0
1962 0
1963 0
1964 0
1965 1
1966 0
1967 0
1968 0
1969 0
1970 0
1971 0
1972 0
1973 0
1974 0
1975 0
1976 0
1977 0
1978 0
1979 0
1980 0
1981 0
1982 3
1983 0
1984 0
1985 1
1986 2
1987 2
1988 0
1989 1
1990 3
1991 6
1992 4
1993 2
1994 11
1995 11
1996 10
1997 7
1998 17
1999 9
2000 11
2001 3
2002 15
2003 9
2004 6
2005 8
2006 10
2007 9
2008 14
2009 9
2010 12
2011 14
2012 13
2013 14
2014 10
2015 9
2016 14
2017 13
2018 11
2019 9
2020 12
2021 15
2022 11
2023 12
2024 11
2025 18
Total 383
Download as CSV

Charles R. Taylor publications per year - data summary

  • Charles R. Taylor, a Business and Management scholar from Villanova University, has 383 publications recorded across 66 years, from 1960 to 2025.
  • The oldest publication on record dates to 1960 and the most recent to 2025.
  • The most productive year is 2025, with 18 publications.
  • The least productive years with any output are 1960, 1965, 1985 and 1989, with 1 publication each.
  • 23 of the 66 years in the span carry no publications at all (1961, 1962, 1963, 1964 and others).
  • The rate of publication averages 5.8 papers per year over the whole span, or 8.9 per year counting only the 43 years with at least one publication.
  • The last 5 years on the chart (2021-2025) hold 67 publications, 17% of the career total.
  • Split into equal eras - 1960-1981: 2 publications (0.1 per year); 1982-2003: 127 publications (5.8 per year); 2004-2025: 254 publications (11.5 per year).
  • Comparing the opening and closing eras, the overall trend of publication is rising.

Charles R. Taylor publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Charles R. Taylor sits on this spectrum.

No. of scientists
25 50 75 100
Bar chart with 82 bars. Horizontal axis: publications, 35–39 to 436+. Vertical axis: number of scientists, 0 to 122. Most scientists, 122, have 95–99 publications. The last bar groups every scientist with 436 publications or more. The highlighted bar, 255–259 publications, is where this scientist sits. 35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 116 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientist 435 publications: 1 scientist 436+ publications: 100 scientists
35–39 publications 436+

This scientist: 255 publications — 87th percentile

87% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

View publications distribution as a table
Number of Business and Management scientists by publication count, Research.com 2026 ranking edition. Based on 3,017 ranked scientists.
Publications Scientists This scientist
35–39 2
40–44 2
45–49 5
50–54 20
55–59 39
60–64 66
65–69 52
70–74 80
75–79 83
80–84 116
85–89 94
90–94 111
95–99 122
100–104 104
105–109 113
110–114 96
115–119 97
120–124 112
125–129 93
130–134 79
135–139 69
140–144 80
145–149 81
150–154 85
155–159 50
160–164 74
165–169 61
170–174 40
175–179 44
180–184 47
185–189 59
190–194 35
195–199 37
200–204 49
205–209 48
210–214 34
215–219 31
220–224 37
225–229 34
230–234 25
235–239 28
240–244 34
245–249 28
250–254 23
255–259 22 255
260–264 11
265–269 16
270–274 23
275–279 12
280–284 16
285–289 10
290–294 12
295–299 12
300–304 8
305–309 13
310–314 13
315–319 6
320–324 10
325–329 9
330–334 7
335–339 10
340–344 10
345–349 7
350–354 4
355–359 10
360–364 3
365–369 7
370–374 2
375–379 8
380–384 4
385–389 5
390–394 5
395–399 2
400–404 2
405–409 4
410–414 3
415–419 2
420–424 5
425–429 3
430–434 1
435 1
436+ 100
Download as CSV

Charles R. Taylor publication distribution in Business and Management in 2026 - data summary

  • The chart plots the publication count of all 3,017 Business and Management scientists ranked by Research.com in 2026, grouped into 82 ranges running from 35–39 to 436+ publications.
  • Charles R. Taylor, a Business and Management scholar from Villanova University, records 255 publications - the 87th percentile of the discipline.
  • 87% of ranked Business and Management scientists score the same or lower than Charles R. Taylor, and about 13% score higher.
  • The median of the discipline falls in the 135–139 publications range, and Charles R. Taylor ranks above the median.
  • The most crowded range is 95–99 publications, holding 122 scientists (4% of the field).
  • 52% of the field sits in the lowest quarter of the value range (up to 135–139 publications), so the distribution is heavily right-skewed and high scores are rare.
  • The final bar has no upper bound: it groups every scientist with 436 publications or more, 100 scientists in all (3% of the field).

Charles R. Taylor D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Charles R. Taylor sits on this spectrum.

No. of scientists
50 100 150
Bar chart with 60 bars. Horizontal axis: D-Index, 30 to 89+. Vertical axis: number of scientists, 0 to 171. Most scientists, 171, have 32 D-Index. The last bar groups every scientist with 89 D-Index or more. The highlighted bar, 52 D-Index, is where this scientist sits. 30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 68 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 52 D-Index — 72nd percentile

72% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

View D-Index distribution as a table
Number of Business and Management scientists by D-index, Research.com 2026 ranking edition. Based on 3,017 ranked scientists.
D-Index Scientists This scientist
30 156
31 159
32 171
33 161
34 135
35 124
36 114
37 111
38 103
39 89
40 81
41 97
42 80
43 69
44 68
45 63
46 54
47 69
48 50
49 58
50 54
51 62
52 54 52
53 43
54 49
55 35
56 40
57 44
58 34
59 29
60 48
61 32
62 30
63 22
64 22
65 19
66 20
67 18
68 17
69 21
70 20
71 19
72 14
73 10
74 16
75 24
76 13
77 19
78 8
79 6
80 4
81 12
82 7
83 7
84 6
85 10
86 4
87 11
88 6
89+ 96
Download as CSV

Charles R. Taylor D-index placement in Business and Management in 2026 - data summary

  • The chart plots the discipline H-index (D-index) of all 3,017 Business and Management scientists ranked by Research.com in 2026, grouped into 60 ranges running from 30 to 89+ D-Index.
  • Charles R. Taylor, a Business and Management scholar from Villanova University, records 52 D-Index - the 72nd percentile of the discipline.
  • 72% of ranked Business and Management scientists score the same or lower than Charles R. Taylor, and about 28% score higher.
  • The median of the discipline falls in the 42 D-Index range, and Charles R. Taylor ranks above the median.
  • The most crowded range is 32 D-Index, holding 171 scientists (6% of the field).
  • 57% of the field sits in the lowest quarter of the value range (up to 44 D-Index), so the distribution is heavily right-skewed and high scores are rare.
  • The final bar has no upper bound: it groups every scientist with 89 D-Index or more, 96 scientists in all (3% of the field).

Overview

Charles R. Taylor is affiliated with Villanova University in the United States. Their scholarly work is primarily situated within the fields of Business, Management and Accounting, and Social Sciences, with a particular focus on Marketing, Sociology and Political Science, and Gender Studies. The research topics they cover include Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media, Consumer Retail Behavior Studies, Media, Gender, and Advertising, Consumer Market Behavior and Pricing, Behavioral Health and Interventions, and Environmental Sustainability in Business.

Their recent published papers demonstrate active engagement in contemporary advertising and marketing issues. Notable works include "The urgent need for more research on influencer marketing" (2020) published in the International Journal of Advertising, "Advertising and COVID-19" (2020) also in the International Journal of Advertising, and "Research on advertising in the metaverse: a call to action" (2022) featured in the same venue. Other research related to advertising and digital influence appears in publications such as the Journal of Business Research and the Journal of Current Issues & Research in Advertising.

Frequent collaborators in their research include Alexander Mafael, Sascha Raithel, David W. Stewart, Eunju Ko, and Yuli Zhang, each contributing multiple co-authored publications.

Their work has appeared most often in the International Journal of Advertising, where they have published 24 papers, followed by contributions to the Journal of Current Issues & Research in Advertising, Journal of Advertising, Psychology and Marketing, and the Journal of Business Research.

Charles R. Taylor has also contributed to academic books, with publications through Informa and Springer International Publishing. Titles include Electronic word of mouth as a promotional technique: new insights from social media (2020) and the forthcoming Winning the Advertising Game scheduled for 2025.

  • Minimalism in consumption: A typology and brand engagement strategies (2021) - Journal of Business Research
  • The urgent need for more research on influencer marketing (2020) - International Journal of Advertising
  • Advertising and COVID-19 (2020) - International Journal of Advertising
  • Research on advertising in the metaverse: a call to action (2022) - International Journal of Advertising
  • Influencer Marketing on Social Media: How Different Social Media Platforms Afford Influencer-Follower Relation and Drive Advertising Effectiveness (2022) - Journal of Current Issues & Research in Advertising

  • Alexander Mafael
  • Sascha Raithel
  • David W. Stewart
  • Eunju Ko
  • Yuli Zhang

  • International Journal of Advertising
  • Journal of Current Issues & Research in Advertising
  • Journal of Advertising
  • Psychology and Marketing
  • Journal of Business Research

  • Consumer Behavior in Brand Consumption and Identification
  • Digital Marketing and Social Media
  • Consumer Retail Behavior Studies
  • Media, Gender, and Advertising
  • Consumer Market Behavior and Pricing
  • Behavioral Health and Interventions
  • Environmental Sustainability in Business

Best Publications

  • Sources of the Self: The Making of the Modern Identity

    Charles Taylor

  • The Politics of Recognition

    Charles Taylor

  • The Ethics of Authenticity

    Charles Taylor

  • Human agency and language

    Charles Taylor

  • The EXPERF Scale: A Cross-National Generalized Export Performance Measure

    Shaoming Zou;Charles R. Taylor;Gregory E. Osland

  • What is a luxury brand? A new definition and review of the literature

    Eunju Ko;John P. Costello;Charles R. Taylor

  • Social media and international advertising: Theoretical challenges and future directions

    Shintaro Okazaki;Charles R. Taylor

  • Asian-Americans: Television Advertising and the “Model Minority” Stereotype

    Charles R. Taylor;Barbara B. Stern

  • The EXPERF Scale: A Cross-National Generalized Export Performance Measure

    Unknown

  • Voluntary self‐disclosure of information on the Internet: A multimethod study of the motivations and consequences of disclosing information on blogs

    Doo‐Hee Lee;Seunghee Im;Charles R. Taylor

  • MOVING INTERNATIONAL ADVERTISING RESEARCH FORWARD : A New Research Agenda

    Charles R. Taylor

  • Selecting international modes of entry and expansion

    Gregory E. Osland;Charles R. Taylor;Shaoming Zou

  • The Impact of Information Level on the Effectiveness of U.S. and Korean Television Commercials

    Charles R. Taylor;Gordon E. Miracle;R. Dale Wilson

  • Measuring Soft-Sell Versus Hard-Sell Advertising Appeals

    Shintaro Okazaki;Barbara Mueller;Charles R. Taylor

  • What is SMS advertising and why do multinationals adopt it? Answers from an empirical study in European markets

    Shintaro Okazaki;Charles R. Taylor

  • A Cross-Cultural Examination of Corporate Social Responsibility Marketing Communications in Mexico and the United States: Strategies for Global Brands

    Karen L. Becker-Olsen;Charles R. Taylor;Ronald Paul Hill;Goksel Yalcinkaya

  • Academic Insights: An Application of Multiple-Group Causal Models in Assessing Cross-Cultural Measurement Equivalence:

    Matthew B. Myers;Roger J. Calantone;Thomas J. Page;Charles R. Taylor

  • Use and Effectiveness of Billboards: Perspectives from Selective-Perception Theory and Retail-Gravity Models

    Charles R. Taylor;George R. Franke;Hae-Kyong Bang

  • Portrayals of African, Hispanic, and Asian Americans in Magazine Advertising:

    Charles R. Taylor;Ju Yung Lee;Barbara B. Stern

  • The financial impact of loyalty programs in the hotel industry: A social exchange theory perspective

    Johnny JiungYee Lee;Michael L. Capella;Charles R. Taylor;Mi (Meg) Luo

  • Global Consumer Culture Positioning: Testing Perceptions of Soft-Sell and Hard-Sell Advertising Appeals Between U.S. and Japanese Consumers

    Shintaro Okazaki;Barbara Mueller;Charles R. Taylor

  • Cross‐national market segmentation in the fashion industry

    Eunju Ko;Eunyoung Kim;Charles R. Taylor;Kyung Hoon Kim

  • A transaction cost perspective on foreign market entry strategies of US and Japanese firms

    Charles R. Taylor;Shaoming Zou;Gregory E. Osland

  • Foreign market entry strategies of Japanese MNCs

    Charles R. Taylor;Shaoming Zou;Gregory E. Osland

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