Charles R. Taylor is affiliated with Villanova University in the United States. Their scholarly work is primarily situated within the fields of Business, Management and Accounting, and Social Sciences, with a particular focus on Marketing, Sociology and Political Science, and Gender Studies. The research topics they cover include Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media, Consumer Retail Behavior Studies, Media, Gender, and Advertising, Consumer Market Behavior and Pricing, Behavioral Health and Interventions, and Environmental Sustainability in Business.
Their recent published papers demonstrate active engagement in contemporary advertising and marketing issues. Notable works include "The urgent need for more research on influencer marketing" (2020) published in the International Journal of Advertising, "Advertising and COVID-19" (2020) also in the International Journal of Advertising, and "Research on advertising in the metaverse: a call to action" (2022) featured in the same venue. Other research related to advertising and digital influence appears in publications such as the Journal of Business Research and the Journal of Current Issues & Research in Advertising.
Frequent collaborators in their research include Alexander Mafael, Sascha Raithel, David W. Stewart, Eunju Ko, and Yuli Zhang, each contributing multiple co-authored publications.
Their work has appeared most often in the International Journal of Advertising, where they have published 24 papers, followed by contributions to the Journal of Current Issues & Research in Advertising, Journal of Advertising, Psychology and Marketing, and the Journal of Business Research.
Charles R. Taylor has also contributed to academic books, with publications through Informa and Springer International Publishing. Titles include Electronic word of mouth as a promotional technique: new insights from social media (2020) and the forthcoming Winning the Advertising Game scheduled for 2025.
Charles Taylor
Charles Taylor
Charles Taylor
Charles Taylor
Shaoming Zou;Charles R. Taylor;Gregory E. Osland
Eunju Ko;John P. Costello;Charles R. Taylor
Shintaro Okazaki;Charles R. Taylor
Charles R. Taylor;Barbara B. Stern
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Doo‐Hee Lee;Seunghee Im;Charles R. Taylor
Charles R. Taylor
Gregory E. Osland;Charles R. Taylor;Shaoming Zou
Charles R. Taylor;Gordon E. Miracle;R. Dale Wilson
Shintaro Okazaki;Barbara Mueller;Charles R. Taylor
Shintaro Okazaki;Charles R. Taylor
Karen L. Becker-Olsen;Charles R. Taylor;Ronald Paul Hill;Goksel Yalcinkaya
Matthew B. Myers;Roger J. Calantone;Thomas J. Page;Charles R. Taylor
Charles R. Taylor;George R. Franke;Hae-Kyong Bang
Charles R. Taylor;Ju Yung Lee;Barbara B. Stern
Johnny JiungYee Lee;Michael L. Capella;Charles R. Taylor;Mi (Meg) Luo
Shintaro Okazaki;Barbara Mueller;Charles R. Taylor
Eunju Ko;Eunyoung Kim;Charles R. Taylor;Kyung Hoon Kim
Charles R. Taylor;Shaoming Zou;Gregory E. Osland
Charles R. Taylor;Shaoming Zou;Gregory E. Osland
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