Siong Choy Chong is affiliated with Taylor's University in Malaysia and has contributed to research primarily in the fields of Business, Management and Accounting, as well as Social Sciences. Their work incorporates subfields such as Organizational Behavior and Human Resource Management, Strategy and Management, Marketing, Sociology and Political Science, and Demography.
Their research covers topics including Customer Service Quality and Loyalty, Job Satisfaction and Organizational Behavior, Human Resource and Talent Management, Digital Marketing and Social Media, Workplace Spirituality and Leadership, and impacts related to the COVID-19 pandemic, including mental health effects.
Recent papers authored or co-authored by Siong Choy Chong include:
The researcher has also contributed to book publications with Book Publisher International (a part of SCIENCEDOMAIN International), including a volume titled Emerging Issues and Development in Economics and Trade Vol. 4, published in 2020.
Frequent co-authors in their work include Kim Piew Lai, Chin Wei Chong, Woon Leong Lin, Binshan Lin, and Wendy Ming Yen Teoh.
Publications have appeared in a range of venues, with multiple papers published in F1000Research, alongside publications in Operations and Supply Chain Management An International Journal, Sustainable Development, Journal of Health Organization and Management, and The TQM Journal.
Khong Sin Tan;Siong Choy Chong;Binshan Lin;Uchenna Cyril Eze
Garry Wei-Han Tan;Keng-Boon Ooi;Siong-Choy Chong;Teck-Soon Hew
Wendy Ming‐Yen Teoh;Siong Choy Chong;Binshan Lin;Jiat Wei Chua
Mohamed Intan Salwani;Govindan Marthandan;Mohd Daud Norzaidi;Siong Choy Chong
Khong Sin Tan;Siong Choy Chong;Binshan Lin;Uchenna Cyril Eze
Siong Choy Chong
Chong Siong Choy;Wong Kuan Yew;Binshan Lin
Wee Hong Loo;Paul H. P. Yeow;Siong Choy Chong
Sharimllah Devi Ramachandran;Siong Choy Chong;Kuan Yew Wong
Sharimllah Devi Ramachandran;Siong Choy Chong;Hishamuddin Ismail
Siong Choy Chong;Kalsom Salleh;Syed Noh Syed Ahmad;Syed‐Ikhsan Syed Omar Sharifuddin
Manshor Amat Taap;Siong Choy Chong;Mukesh Kumar;Tat Kee Fong
Mohd Daud Norzaidi;Siong Choy Chong;Raman Murali;Mohamed Intan Salwani
Mazuki Jusoh;Maimun Simun;Siong Choy Chong
Chin Wei Chong;Siong Choy Chong;Geok Chew Gan
Wendy Ming Yen Teoh;Siong Choy Chong
Wendy Ming Yen Teoh;Siong Choy Chong
Sharimllah Devi Ramachandran;Siong Choy Chong;Hishamuddin Ismail
Khong Sin Tan;Siong Choy Chong;Pik Lian Loh;Binshan Lin
Wendy Ming‐Yen Teoh;Siong‐Choy Chong;Shi Mid Yong
Khong Sin Tan;Siong Choy Chong;Binshan Lin
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